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Ad & PR

Fishermen on Brazil's Marajó island, at the mouth of the Amazon, sort through their catch, a day ahead of a Petrobras meeting with local communities to share its oil drilling plans, November 2025. (Credit: João Paulo Guimarães)
Drilling in the Mouth of the Amazon: How Brazil’s Oil Giant Is Drowning Out Critics
By TJ Jordan and Maria Clara Parente
on
As fishing communities fight back, Petrobras is going all out to control the narrative, a DeSmog investigation finds.
Credit: Sari Williams/DeSmog
NYT, WSJ Podcasts Promote Pro-drilling Ads by Top US Oil Lobby API
By TJ Jordan and Joey Grostern
on
The New York Times has included dozens of ads pushing looser permitting rules on America’s third-most popular podcast since September, analysis finds.
Credit: Sari Williams/DeSmog
TikTok’s Climate Pledges Collide with Sponsorship of Climate Deniers
By Rei Takver
on
By backing a right-wing Canadian conference featuring anti-climate speakers, experts warn TikTok has “abandoned” its commitments to combat climate misinformation.
(Credit: Sabrina Bedford)
'Be a PleniDude’: How an Italian Oil Giant Conquered TikTok
By Nina Tea Zibetti and Stefano Cisternino
on
Aspiring influencers share pro-industry climate messaging after attending six-week content creation bootcamp.
Join this free online event on how PR professionals can hold the industry to account, featuring DeSmog reporters TJ Jordan and Ellen Ormesher.
Event | Off the Record: How to Talk to Journalists, Lawyers, and Activist Organizations
By DeSmog
on
Join a May 19 discussion on how advertising and PR professionals can help journalists hold the industry to account, featuring DeSmog investigative reporters.
(Credit: Sabrina Bedford/DeSmog)
uk/'Mad Men Fuelling the Madness': Meet the Advertising CEOs Boosting Big Oil
By TJ Jordan
on
You might not have heard of them, but a new analysis shows these ad execs have overseen $1.5 billion worth of fossil fuel ads in the U.S. since the Paris Agreement.
An image for the cover of a new report by DeSmog, "Deceptive and Misleading": Which ad agencies have contributed to Big Oil's ad spend in the U.S. since the Paris Agreement? (Credit: Sari Williams/DeSmog)
uk/Revealed: British Ad Giant’s Billion-Dollar Greenwash of U.S. Oil Industry
By TJ Jordan
on
DeSmog analysis reveals London-based WPP linked to twice as much oil advertising as American rivals despite its internal climate policy.
An investigation linked a dense web of Facebook groups and inauthentic profiles spreading heat pump misinformation to several employees of a Paris PR agency. Credit: Facebook/DeSmog collage.
French PR Executive Behind Facebook Network Spreading Heat Pump Hate
By Cécile Marchand
on
A string of inauthentic accounts compare clean heating technology to a “lawn mower that never stops” and depict installers as “environmental fraudsters” and “swindlers”.
Baseload Capital’s chief marketing officer Kristina Hagström Ilievska — who authored the book — and CEO Alexander Helling hold "Our Hidden Powers: The Big Switch.” Credit: Baseload Capital
Meet the Combustible Cartoon Character Who Wants to Make Kids Feel Sorry for Fossil Fuels
By TJ Jordan
on
A new children’s book by a Chevron-backed clean energy venture paints a sympathetic portrait of coal, oil, and gas.
Clockwise: YouTube screenshots from marketing campaigns: Chevron - The Humans Behind the Human Energy Company (2021); BP - Backing Britain (2022); Shell - The Exciting Potential of Hydrogen (2023); ExxonMobil - Let's Deliver (2024). (Credit: Clean Creatives)
'You Can’t Live Without Us': How Big Oil Pivoted from Climate-friendly Messaging to Normalise Dependence on Fossil Fuels  
By Ellen Ormesher
on
Clean Creatives analysis reveals a “coordinated narrative shift” by Shell, BP, ExxonMobil, and Chevron.

All Articles

Drilling in the Mouth of the Amazon: How Brazil’s Oil Giant Is Drowning Out Critics
ByTJ Jordan and Maria Clara Parente
on
As fishing communities fight back, Petrobras is going all out to control the narrative, a DeSmog investigation finds.
Series: Advertising & PR Industry
Fishermen on Brazil's Marajó island, at the mouth of the Amazon, sort through their catch, a day ahead of a Petrobras meeting with local communities to share its oil drilling plans, November 2025. (Credit: João Paulo Guimarães)
NYT, WSJ Podcasts Promote Pro-drilling Ads by Top US Oil Lobby API
ByTJ Jordan and Joey Grostern
on
The New York Times has included dozens of ads pushing looser permitting rules on America’s third-most popular podcast since September, analysis finds.
Credit: Sari Williams/DeSmog
TikTok’s Climate Pledges Collide with Sponsorship of Climate Deniers
ByRei Takver
on
By backing a right-wing Canadian conference featuring anti-climate speakers, experts warn TikTok has “abandoned” its commitments to combat climate misinformation.
Series: Tech vs Climate
Credit: Sari Williams/DeSmog
'Be a PleniDude’: How an Italian Oil Giant Conquered TikTok
ByNina Tea Zibetti and Stefano Cisternino
on
Aspiring influencers share pro-industry climate messaging after attending six-week content creation bootcamp.
Series: Advertising & PR Industry
(Credit: Sabrina Bedford)
Event | Off the Record: How to Talk to Journalists, Lawyers, and Activist Organizations
ByDeSmog
on
Join a May 19 discussion on how advertising and PR professionals can help journalists hold the industry to account, featuring DeSmog investigative reporters.
Join this free online event on how PR professionals can hold the industry to account, featuring DeSmog reporters TJ Jordan and Ellen Ormesher.
uk/'Mad Men Fuelling the Madness': Meet the Advertising CEOs Boosting Big Oil
ByTJ Jordan
on
You might not have heard of them, but a new analysis shows these ad execs have overseen $1.5 billion worth of fossil fuel ads in the U.S. since the Paris Agreement.
(Credit: Sabrina Bedford/DeSmog)
uk/Revealed: British Ad Giant’s Billion-Dollar Greenwash of U.S. Oil Industry
ByTJ Jordan
on
DeSmog analysis reveals London-based WPP linked to twice as much oil advertising as American rivals despite its internal climate policy.
Series: Advertising & PR Industry
An image for the cover of a new report by DeSmog, "Deceptive and Misleading": Which ad agencies have contributed to Big Oil's ad spend in the U.S. since the Paris Agreement? (Credit: Sari Williams/DeSmog)
French PR Executive Behind Facebook Network Spreading Heat Pump Hate
ByCécile Marchand
on
A string of inauthentic accounts compare clean heating technology to a “lawn mower that never stops” and depict installers as “environmental fraudsters” and “swindlers”.
Series: Advertising & PR Industry
An investigation linked a dense web of Facebook groups and inauthentic profiles spreading heat pump misinformation to several employees of a Paris PR agency. Credit: Facebook/DeSmog collage.
Meet the Combustible Cartoon Character Who Wants to Make Kids Feel Sorry for Fossil Fuels
ByTJ Jordan
on
A new children’s book by a Chevron-backed clean energy venture paints a sympathetic portrait of coal, oil, and gas.
Series: Advertising & PR Industry
Baseload Capital’s chief marketing officer Kristina Hagström Ilievska — who authored the book — and CEO Alexander Helling hold "Our Hidden Powers: The Big Switch.” Credit: Baseload Capital
'You Can’t Live Without Us': How Big Oil Pivoted from Climate-friendly Messaging to Normalise Dependence on Fossil Fuels  
ByEllen Ormesher
on
Clean Creatives analysis reveals a “coordinated narrative shift” by Shell, BP, ExxonMobil, and Chevron.
Series: Advertising & PR Industry
Clockwise: YouTube screenshots from marketing campaigns: Chevron - The Humans Behind the Human Energy Company (2021); BP - Backing Britain (2022); Shell - The Exciting Potential of Hydrogen (2023); ExxonMobil - Let's Deliver (2024). (Credit: Clean Creatives)