Suncor Puts the Lie to Energy Intensity Promises

onOct 2, 2007 @ 17:26 PDT

P resident George Bush, Canadian Prime Minister Stephen Harper and now the Canadian Council of Chief Executives are all suggesting that voluntary targets to reduce energy intensity will be a sufficient short-term response to climate change.

But Suncor Energy, one of the biggest players in the biggest CO2 emissions industry in Canada, has offered a stellar illustration of the idiocy of that position.

In a half-page ad in the Globe and Mail, Tuesday, Suncor boasted that it had reduced GHG emission intensity in its Alberta oil sands development by 51 per cent between 1990 and 2006. The ad failed to mention that – thanks to huge increases in production – the company’s absolute emissions increased by 131 per cent over the same period. According to a PowerPoint presentation that you can find here, Suncor also plans to increase its production in the next three to five years from 260 thousand barrels per day to 550 thousand – a further jump of nearly 90 per cent.

Even at Suncor, that should be enough to unsettle your goldfish.

By Richard Littlemore

Amsterdam Defies Last-Minute Lobbying to Become First Capital City to Ban Fossil Fuel Ads

ByEllen Ormesher

onJan 23, 2026 @ 09:43 PST

The world’s largest outdoor advertising company warned city councillors of “far-reaching consequences” hours before the landmark vote.

After Decades of Deflection, ExxonMobil Moves to Reshape Global Climate Accounting

BySharon Kelly

onJan 23, 2026 @ 09:12 PST

For decades, ExxonMobil argued consumers, not oil giants, should take responsibility for fossil fuel pollution. It’s now backing Carbon Measures’ accounting scheme, which moves pollution “liabilities” to buyers’ books.