Background

Omnicom Group, often referred to as Omnicom, is a global network of marketing, public relations, and advertising agencies. 

Created in 1986 in a merger of three of the largest advertising agencies in the U.S. — BBDO, Doyle Dane Bernbach (DDB), and Needham Harper Worldwide — Omnicom has longtime fossil fuel clients, including ExxonMobil,¹“DDB Reorganizes Interactive Agencies,” The New York Times, August 29, 2000. Archived September 27, 2000. Archive URL: https://archive.ph/twRVx Halliburton,²“Organisation Profile: GRACosway Pty Ltd.,” Australian Government Attorney-General’s Department, February 7, 2023. Archive URL: https://archive.ph/P8M2U and Eni.³“Eni Print YOU & AGIP by Eni Div. Refining/marketing,” AdsSpot, May 2007. Archived September 25, 2023. Archive URL: https://archive.ph/nsUBc President and CEO John Wren has led the company since 1997.⁴“Overview,” Omnicom Group. Archived August 10, 2023. Archive URL: https://archive.ph/8rNoU 

Omnicom announced in December 2024 that it will take over Interpublic Group (IPG), a competitor holding company. This takeover of IPG will create the biggest advertising holding company in the world in terms of revenue.⁵Cameron Clarke. “What you need to know about Omnicom’s acquisition of Interpublic,” The Drum, December 8, 2024. Archived December 17, 2024. Archive URL: https://archive.ph/mbJb8

Stance on Climate Change

As of 2023, Omnicom Group was working towards reducing its Scope 1, 2, and 3 greenhouse gas emissions 46.2 percent by 2030 against its 2019 baseline, according to its website.⁶“Protect Our Planet,” Omnicom Group, 2023. Archived July 3, 2023. Archive URL: https://archive.ph/JwnmK 

Omnicom Group has worked with many fossil fuel clients over the years; in 2023 it had active contracts with the largest fossil fuel companies in the world, including ExxonMobil,⁷Amy Westervelt. “Is Big Oil Turning on Big Auto?” The New Republic, July 19, 2023. Archive URL: https://archive.ph/cvbhS Shell,⁸“Orgullosos de ser partners de marcas líderes en el mundo,” PHD Argentina, Accessed September 12, 2023. Archived September 9, 2023. and TotalEnergies.⁹“EFFIE TÜRKİYE 2023 – KAZANANLAR,” Effie Awards Turkey, 2023. Archived June 27, 2023. Archive URL: https://archive.ph/Fg6Eq/image Omnicom Group has been prominently featured on Clean Creatives’ annual F-List for its agencies’ work for fossil fuel companies since the list was published in 2021.¹⁰ “F-List 2023,” Clean Creatives, 2023. Archived September 28, 2023. Archive URL: https://archive.ph/kCbeA

Funding

Multiple agencies under the Omnicom brand often service the same client. Omnicom noted in its 2022 annual report that its 100 largest clients were served by an average of 54 Omnicom agencies.¹¹“Annual Report 2022,” Omnicom Group, February 2023. Archived April 5, 2023. Archived .pdf available at DeSmog.

In 2022, Omnicom recorded revenues of $14.3 billion.¹²“Annual Report 2022, p. 9,” Omnicom Group, February 2023. Archived April 5, 2023. Archived .pdf available at DeSmog. Omnicom Group reported that two percent of its 2022 revenue came from clients in the oil, gas, and utilities sectors, an increase from one percent in 2020.¹³“Annual Report 2022, p. 23,” Omnicom Group, February 2023. Archived April 5, 2023. Archived .pdf available at DeSmog. Two percent of Omnicom’s 2022 revenue was $286 million.

Key People

Fossil Fuel Clients

Leadership

Board of Directors

Actions

March 18, 2022

DDB Canada filed documents with the U.S. Department of Justice under the Foreign Agent Registration Act indicating that it had begun a public relations campaign to “[i]nfluence American public opinion with respect to the Canadian oil and gas industry” on behalf of the Canadian Energy Centre (CEC). DDB Canada created print ads that promoted Canada’s oil and gas industry as a “global leader in environment, social and governance (ESG) standards.”²³⁹U.S. Department of Justice. “Look North. For energy security,” U.S. Department of Justice Foreign Agent Registration Act Filings, received March 24, 2022. Archived April 19, 2022. Archive URL: https://archive.ph/H6mB9 Another ad said “The world still needs oil – and will for decades to come.” These print ads ran in U.S. news outlets including the Wall Street Journal, The New York Times, The Washington Post, the Chicago Tribune, and the Houston Chronicle. DDB Canada noted in the documents filed with the Department of Justice that it spent over $2 million placing ads in newspapers.²⁴⁰U.S. Department of Justice. “OMB No. 1124-0002; Expires July 31, 2023, Supplemental Statement
Pursuant to the Foreign Agents Registration Act of 1938, as amended, for six month period ending 09/30/2022, Name of Registrant DDB Canada,” U.S. Department of Justice Foreign Agent Registration Act Filings, received October 29, 2022. Archived November 21, 2022. Archived .pdf available at DeSmog. 

As part of the campaign, DDB Canada updated the website Canadaisthesolution.com, which touted the Canadian oil and gas industry’s investment in “clean technology,” including carbon capture and storage.²⁴¹“Canada is a leader in clean technology,” Canada is the Solution, 2023. Archived August 14, 2023. Archive URL: https://archive.ph/Ib0h4 In March 2022, DDB updated the website to say “Transitioning to a low carbon future will be led by the energy industry.”²⁴²“Canada is a leader in clean technology,” Canada is the Solution, 2022. Archived March 29, 2022. Archive URL: https://archive.ph/Ib0h4

Advertisements created by DDB Canada for the Canadian Energy Centre, 2022.

December 15, 2021

The CEC hired DDB Canada to promote Canadian oil and gas.²⁴⁴U.S. Department of Justice. “OMB No. 1124-0006; Expires July 31, 2023, Exhibit A to Registration Statement Pursuant to the Foreign Agents Registration Act of 1938, as amended, registrant DDB Canada, received 03/18/2022,” U.S. Department of Justice Foreign Agent Registration Act Filings, March 18, 2022.  The contract between DDB Canada and the CEC, made public through regular filings under the U.S. Department of Justice Foreign Agent Registration Act, stated DDB Canada “will develop and create consumer-direct strategic marketing campaigns that are emotional and compelling in order to measurably change perceptions about Canada’s energy sector.”²⁴⁵U.S. Department of Justice. “OMB No. 1124-0006; Expires July 31, 2023, Exhibit A to Registration Statement Pursuant to the Foreign Agents Registration Act of 1938, as amended, registrant DDB Canada, received 03/18/2022,” U.S. Department of Justice Foreign Agent Registration Act Filings, March 18, 2022. Archived .pdf available at DeSmog. 
The CEC’s 2022-2023 annual report valued this campaign at $22 million,²⁴⁶“Annual Report 2023, p. 33,” Canadian Energy Centre, June 30, 2023. Archived October 30, 2023. Archived .pdf available at DeSmog. which represented “a variety of advertisers on a variety of campaigns,” the CEC said to the Calgary Herald. “The lead advertising agency was DDB,” CEC spokesman James Snell told the Calgary Herald.²⁴⁷Bob Weber. “Alberta’s ’war room’ is back with massive ad spend revealed in annual report,” Calgary Herald, September 6, 2023. Archived September 12, 2023. Archive URL: https://archive.ph/xHckM

Related Organizations

Select Subsidiaries: 

TBWA

22 Feet Tribal Worldwide

DDB

Adam & Eve DDB

BBDO

AMV BBDO

PUNCHBBDO

Martin Williams

RAPP

PHD 

Fleishman Hillard

GRACosway

Marketforce

Porter Novelli

OMD

Portland Communications

Siegel+Gale

Yellowwood

Grid Worldwide

GSD&M

DDC Public Affairs

Ketchum

Contact & Address

New York headquarters:

437 Madison Ave
New York, NY 10022
U.S.A.²⁴⁸“Omnicom,” Omnicom LinkedIn Account, accessed October 30, 2023.

Social Media

• Facebook: Omnicom
• X: @Omnicom
• Instagram: Omnicom
• LinkedIn: Omnicom

UPDATE (02/03/2025): To improve clarity, the column title “Income, if available” in the fossil fuel clients table was updated to “Compensation, if available”. 

Other Resources

• DeSmog: Ad Firms Make Oil Companies Look Green. Here’s Six Ways They Greenwash Themselves.

Resources

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• 3
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• 52
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• 78
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• 81
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• 85
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• 87
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• 88
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• 100
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• 101
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• 102
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• 104
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