Background

McCann is a global creative solutions company.¹“About,” McCann, Accessed March 1, 2025. Archived March 1, 2025. Archive URL: https://archive.ph/11GBD It has worked for at least 11 fossil fuel industry clients, including Aramco, the world’s largest corporate greenhouse gas emitter,²“Cumulative operational and product emissions from the largest carbon producers worldwide from 1854 to 2022,” Statista, October 17, 2024. Archived March 7, 2025. Archive URL: https://archive.ph/dYxmk Equinor, and Valero.³See the fossil fuel clients table. The UK’s advertising regulator banned an advert McCann produced for Equinor that claimed Equinor was “working to help the UK achieve a smooth energy transition,” ruling that the advert was misleading because it omitted significant information about Equinor’s overall environmental impact.⁴“ASA Ruling on Equinor ASA,” Advertising Standards Authority, December 20, 2023. Archived Match 7, 2025. Archive URL: https://archive.ph/ZWAAy McCann has also had clients in the car, arms,⁵“McCann,” McCann, September 29, 2017. Archived September 29, 2017. Archive URL: https://archive.ph/mLJpz/image aviation,⁶“Air India to fly with McCann,” Campaign India, June 29, 2023. Archived March 7, 2025. Archive URL: https://archive.ph/3IRBP food, sugar-sweetened beverages,⁷“McCann,” McCann, December 23, 2023. Archived December 23, 2023. Archive URL: https://archive.ph/23SwV and tobacco⁸George Lazarus. “As smoke clears, McCann loses out,” Chicago Tribune, July 28, 1989. Archived March 7, 2025. Archived .pdf available at DeSmog. industries.

McCann was founded in 1912 and still maintains its original slogan: “Truth well told.”⁹“About,” McCann, Accessed March 1, 2025. Archived March 1, 2025. Archive URL: https://archive.ph/11GBD

McCann is headquartered in New York and has offices worldwide.¹¹“About McCann,” IPG, Accessed March 1, 2025. Archived March 1, 2025. Archive URL: https://archive.ph/QDmlr It is the lead agency of the McCann Worldgroup group of companies,¹²“About,” McCann, Accessed March 1, 2025. Archived March 1, 2025. Archive URL: https://archive.ph/11GBD owned by IPG, one of the world’s largest advertising and public relations holding companies.¹³“IPG,” DeSmog database profile.

McCann, sports, and fossil fuels

McCann has produced at least five campaigns for fossil fuel clients that are focused on sports. These include promoting Petro-Canada’s sponsorship of the 2024 Paris and 2020 (held in 2021) Tokyo Olympics,¹⁴“Melissa Schwartz’s Post,” Melissa Schwartz LinkedIn Account, 2025. Archived .pdf available at DeSmog.^,15David Brown. “Why Petro-Canada is celebrating coaches for the Olympics,” The Message, August 4, 2021. Archived September 25, 2023. Archived .pdf available at DeSmog. sponsorship of a sailing regatta by Q8 (the international arm of the Kuwait Petroleum Corporation),¹⁶“Q8 FESTEGGIA 40 ANNI IN ITALIA CON UNO SPOT CHE RIORRE LA SUA STORIA. FIRMA MCCANN CON THINK CATTLEYA,” Brand News, June 7, 2024. Archived August 3, 2024. Archive URL: https://archive.ph/no59c creating a short film about F1 racing for Petronas,¹⁷“Petronas F1 ‘Back to Start’ Film Features Ordinary People with Extraordinary Dreams,” Branding in Asia, April 26, 2017. Archived January 27, 2025. Archived .pdf available at DeSmog. promoting Statoil’s (now Equinor) sports and culture talent programme for children¹⁸“Kidsbühel,” Ads of the World, Accessed March 3, 2025. Archived March 3, 2025. Archive URL: https://archive.ph/6TMFY and Aramco’s sponsorship of the Aramco Team Golf Series.¹⁹“Aramco: Team Series Golf,” Electric Orange TV, Accessed March 7, 2025. Archived March 7, 2025. Archive URL: https://archive.ph/WpbTp Aramco’s sports sponsorship has been dubbed “sportswashing,” a term used to describe the sponsorship of athletes or sporting events with the intention of distracting attention from unethical practices, by the think tank New Weather Institute.²⁰Federica Di Sario and Giovanna Coi. “Saudi oil giant spends well over a billion on ‘sportswashing,’ new report says,” Politico, September 18, 2024. Archived March 7, 2025. Archive URL: https://archive.ph/bQ6jZ

Stance on Climate Change

As of February 2025, McCann does not publish any information about sustainability on its website. However, McCann Worldgroup, the network of IPG companies to which McCann belongs, says that it has “an aspirational goal to be net zero by 2030”²¹“Green Office Guidelines,” McCann Worldgroup, January 2023. Archived March 1, 2025. Archived .pdf available at DeSmog. and that it intends “To eliminate negative environmental impacts and protect resources for future generation [sic].”²²“Sustainability,” McCann Worldgroup, Accessed March 1, 2025. Archived March 1, 2025. Archive URL: http://archive.today/ea1by

In September 2022, the holding company that owns McCann and McCann Worldgroup, IPG, said that it would review the climate goals of prospective fossil fuel clients before agreeing to new work.²³“IPG Takes New Steps in Considering Energy and Fuel Clients,” IPG, September 23, 2022. Archived October 5, 2022. Archive URL: https://archive.is/yrcia This policy did not apply to existing clients. The campaign group Clean Creatives found that there was no decrease in the number of fossil fuel contracts held by IPG between 2023 and 2024.²⁴“The F-List 2024,” Clean Creatives, 2024. Archived March 1, 2025. Archive URL: https://archive.ph/ea1by In 2023, Nannette Dufour, then global chief sustainability officer at McCann Worldgroup, told the magazine Adweek that McCann Worldgroup would work with its oil and gas clients to “support them in a way that, as we go forward, we can create something that is aligned with our criteria and our values.”²⁵Kathryn Lundstrom. “How McCann Worldgroup’s Internal Sustainability Tracker Steers It Toward Net Zero,” AdWeek, March 8, 2023. Archived March 1, 2025. Archived .pdf available at DeSmog.

Funding

In 2022, IPG, the parent company of McCann, reported a total revenue of $10.9 billion.²⁶(Press Release). “Interpublic Announces Third Quarter and First Nine Months 2023 Results,” IPG, October 20, 2023. Archived March 13, 2024. Archive URL: https://archive.is/TZexG

In 2008, McCann agreed to pay a $12 million penalty to the U.S. Securities and Exchange Commission (SEC) after the SEC alleged that McCann fraudulently misstated its financial results.²⁷“SEC Charges McCann-Erickson Worldwide With Accounting Fraud,” U.S. Securities and Exchange Commission, May 1, 2008. Archived March 1, 2025. Archive URL: https://archive.ph/Akr58

Key People

Name	Position	2025	2024	2023	2022	2021	Citation
Daryl Lee	Global CEO, McCann and McCann Worldgroup	Y	Y	Y	Y		28“Daryl Lee,” McCann Worldgroup, Accessed February 24, 2025. Archived February 24, 2025. Archive URL: https://archive.ph/pLAGp,29“Daryl Lee,” LinkedIn, Accessed February 24, 2025. Archived February 24, 2025. Archived .pdf available at DeSmog.
Javier Campopiano	Global Chief Creative Officer, McCann and McCann Worldgroup	Y	Y	Y			30“Javier Campopiano,” McCann Worldgroup, Accessed February 24, 2025. Archived February 24, 2025. Archive URL: https://archive.ph/PYgdw,31“Javier Campopiano,” LinkedIn, Accessed February 24, 2025. Archived February 24, 2025. Archived .pdf available at DeSmog.
Harjot Singh	Global Chief Strategy Officer, McCann and McCann Worldgroup	Y	Y	Y			32“Harjot Singh,” McCann Worldgroup, Accessed February 24, 2025. Archived February 24, 2025. Archive URL: https://archive.ph/JASI7,33“Harjot Singh,” LinkedIn, Accessed February 24, 2025. Archived February 24, 2025. Archived .pdf available at DeSmog.
Stephanie Nerlich	Global President, McCann	Y	Y	Y			34“Stephanie Nerlich,” McCann Worldgroup, Accessed February 24, 2025. Archived February 24, 2025. Archive URL: https://archive.ph/9Gv7F,35“Stephanie Nerlich,” LinkedIn, Accessed February 24, 2025. Archived February 24, 2025. Archived .pdf available at DeSmog.
Michelle Tang	Global Chief Growth Officer, McCann	Y	Y	Y			36“Michelle Tang,” McCann Worldgroup, Accessed February 24, 2025. Archived February 24, 2025. Archive URL: https://archive.ph/N1O1g,37“Michelle Tang,” LinkedIn, Accessed February 24, 2025. Archived February 24, 2025. Archived .pdf available at DeSmog.
Singleton Beato	Global EVP, Chief Diversity, Equity & Inclusion Officer, McCann Worldgroup	Y	Y	Y	Y	Y	38“Singleton Beato,” McCann Worldgroup, Accessed February 24, 2025. Archived February 24, 2025. Archive URL: https://archive.ph/1d99J
Will Waddington	Global Chief Financial Officer, McCann Worldgroup	Y	Y				39“Will Waddington,” McCann Worldgroup, Accessed February 24, 2025. Archived February 24, 2025. Archive URL: https://archive.ph/qegXh
Anaka Kobzev	Global Chief Communications Officer, McCann Worldgroup	Y	Y	Y			40“Anaka Kobzev,” McCann Worldgroup, Accessed February 24, 2025. Archived February 24, 2025. Archived .pdf available at DeSmog.
Nathan Brown	Global Chief Audience Architect and Global Chief Growth Officer, McCann Worldgroup	Y	Y	Y			41“Nathan Brown,” McCann Worldgroup, Accessed February 24, 2025. Archived February 24, 2025. Archived .pdf available at DeSmog.
Iván Czwan Altobelli	Global Chief Talent Officer, McCann Worldgroup	Y	Y				42“Iván Czwan Altobelli,” McCann Worldgroup, Accessed February 24, 2025. Archived February 24, 2025. Archived .pdf available at DeSmog.
Maria Politis Moutsatsos	General Counsel, McCann Worldgroup	Y	Y	Y	Y	Y	43“Maria Politis Moutsatsos,” McCann Worldgroup, Accessed February 24, 2025. Archived February 24, 2025. Archived .pdf available at DeSmog.

The board of directors of IPG, McCann’s parent company, is available at DeSmog’s profile of IPG. In 2024, six of IPG’s ten board members had experience working with polluting industries.⁴⁴TJ Jordan and Rachel Sherrington. “Dozens of Ad & PR Industry Directors Have Ties to Heavily Polluting Industries,” DeSmog, April 3, 2024.

Fossil Fuel Clients

Year	Country	Region	Client	Branch	Source
2024		Europe	CEZ Group	McCann Prague	45“McCann Prague,” Vladimir Zikmund, resumé snapshot. Archived January 21, 2025. Archived .pdf available at DeSmog.
2024			Equinor	McCann	46“Equinor bryter med Try etter ti år – Anorak får jobben,” Kampanje, January 9, 2024. Archived August 14, 2024. Archive URL: http://archive.today/Jtl5m
2024			Petro-Canada	McCann Canada	47“Melissa Schwartz’s Post,” Melissa Schwartz LinkedIn Account, 2025. Archived .pdf available at DeSmog.
2024		Europe	Petrolina	DeLeMa McCann Cyprus	48“MyPetrolina app – Nissan X-Trail e-POWER campaign,” DeLeMaCY YouTube Account, April 11, 2024. Archived .mp4 available at DeSmog.
2024		Asia	Petronas	McCann Erickson Malaysia	49“Ainsley Lok,” Ainsley Lok, resumé snapshot, Agencies Dentsu and McCann, Client, Petronas. Archived .pdf available at DeSmog.
2024			Q8	McCann Italy	50“Q8 FESTEGGIA 40 ANNI IN ITALIA CON UNO SPOT CHE RIPERCORRE LA SUA STORIA. FIRMA MCCANN CON THINK CATTLEYA,” Brand News, June 7, 2024. Archived August 3, 2024. Archive URL: https://archive.ph/no59c
2024			Valero	McCann New York	51“Blair Baker,” Blair Baker LinkedIn Account, 2025. Archived .pdf available at DeSmog.
2023			Aramco	FP7	52“Campaign – Saudi Arabia Report 2023,” Motivate Media Group Issuu Account, May 30, 2023. Archived .pdf available at DeSmog.
2023			NEOM	FP7	53“Campaign – Saudi Arabia Report 2023,” Motivate Media Group Issuu Account, May 30, 2023. Archived .pdf available at DeSmog.
2023			SABIC	FP7	54“Campaign – Saudi Arabia Report 2023,” Motivate Media Group Issuu Account, May 30, 2023. Archived .pdf available at DeSmog.
2023		Europe	CEZ Group	McCann Prague	55“McCann Prague,” Vladimir Zikmund, resumé snapshot. Archived January 21, 2025. Archived .pdf available at DeSmog.
2023			Copec		56“Copec: Muevo,” McCann Worldgroup, 2023. Archived December 14, 2023. Archive URL: https://archive.is/PNfN5“COPEC – Juegos Panamericanos,” La Asociación Chilena de Publicidad Youtube Account, October 26, 2023.
2023			Equinor		57“About Us,” McCann Enterprise, Archived June 2, 2023. Archive URL: https://archive.ph/Yk75T
2023	Canada	North America	Petro-Canada		58Justin Crann. “Why McCann is expanding its digital and media teams out west,” Strategy, February 22, 2023. Archived March 7, 2023. Archive URL: https://archive.is/bHgFV
2023		Asia	Petronas	McCann Erickson Malaysia	59“Ainsley Lok,” Ainsley Lok, resumé snapshot, Agencies Dentsu and McCann, Client, Petronas. Archived .pdf available at DeSmog.
2023			Valero	McCann New York	60“Blair Baker,” Blair Baker LinkedIn Account, 2025. Archived .pdf available at DeSmog.
2023	Argentina	South America	YPF		61“YPF | Científico,” Mercado McCann YouTube Account, January 6, 2023. Archived April 13, 2023. Archived .mov available at DeSmog.
2022		Europe	CEZ Group	McCann Prague	62“Last from the commercial series for ČEZ Group,” unreal_visual, Agency: McCann Prague Instagram post, December 6, 2022. Archived January 24, 2025. Archived .pdf available at DeSmog.
2022			Copec		63“COPEC Lo último de @eldiegoruiz para @mccann.santiago,” Cueca Films Instagram Account, August 23, 2022. Archived December 14, 2023. Archived .png available at DeSmog.
2022	Brazil	South America	Equinor		64“Neste ano, nossa árvore foi decorada com bolas estampadas com as marcas dos nossos clientes,” WMcCann Brasil Instagram Account, December 23, 2022. Archived December 14, 2023. Archive URL: https://archive.is/MijFK
2022	Canada	North America	Petro-Canada		65David Brown. “Why McCann made a 24-hour documentary,” The Message, November 23, 2022. Archived December 15, 2023. Archived .pdf available at DeSmog.
2022		Europe	Petrolina	DeLeMa McCann Cyprus	66“MyPetrolina app,” DeLeMaCY, March 14, 2022. Archived .mp4 available at DeSmog.
2022		Asia	Petronas	McCann Erickson Malaysia	67“Ainsley Lok,” Ainsley Lok, resumé snapshot, Agencies Dentsu and McCann, Client, Petronas. Archived .pdf available at DeSmog.
2022			Valero		68“Right now. Valero,” Patrick Virgie, 2022. Archived September 26, 2023. Archive URL: https://archive.ph/SaIad
2022	Argentina	South America	YPF		69“MERCADO MCCANN CELEBRA CON IMPULSO LOS 100 AÑOS DE YPF,” Latin Spots, January 27, 2022. Archived December 18, 2023. Archived .pdf available at DeSmog.
2021			Aramco		70Ishwari Khatu. “Marketing Game Changer 2022: Aramco’s Kirk Collingwood,” Campaign Middle East, December 20, 2022. Archived December 21, 2022. Archive URL: https://archive.is/An1QT
2021		Europe	CEZ Group	McCann Prague	71“ČEZ si na reklamu vybírá agenturu McCann-Erickson,” MediaGuru, March 15, 2021. Archived February 10, 2024. Archived .pdf available at DeSmog.
2021	Brazil	South America	Equinor	WMcCann	72“Equinor: Two Decades of Operation in Brazil,” WMcCann, September 27, 2021. Archived January 28, 2023. Archive URL: https://archive.is/LZV9f
2021	Canada	North America	Petro-Canada		73David Brown. “Why Petro-Canada is celebrating coaches for the Olympics,” The Message, August 4, 2021. Archived September 25, 2023. Archive URL: https://archive.is/qxlVn
2021		Global	SABIC	McCann UK	74“Francesca Martorelli,” McCann. Archived January 27, 2025. Archive URL: http://archive.today/6u38w
2021	Argentina	South America	YPF		75“YPF Luz | Generación,” Mercado McCann Youtube Account, June 25, 2021. Archived April 13, 2023.
2020			Aramco		76Ishwari Khatu. “Marketing Game Changer 2022: Aramco’s Kirk Collingwood,” Campaign Middle East, December 20, 2022. Archived December 21, 2022. Archive URL: https://archive.is/An1QT
2020		Europe	CEZ Group	McCann Prague	77“Tereza Pilzova,” Tereza Pilzova resumé snapshot, Agency McCann Prague, Client CEZ Group. Archived January 27, 2025. Archived .pdf available at DeSmog.
2020			Copec		78“Pese a la crisis chilena, McCann Santiago cerró positivamente el año,” Insider, January 15, 2020. Archived August 5, 2020. Archive URL: https://archive.is/SVAn1
2020	Brazil	South America	Equinor		79“Programacao: Márcio Borges – WMcCann /Brasil,” Univates, March 2, 2020. Archived September 20, 2020. Archive URL: https://archive.ph/ObCXj
2020		Europe	Petrolina	DeLeMa McCann Cyprus	80“Petrolina: P-EnergyMax,” DeLeMaCY, October 26, 2020. Archived .mp4 available at DeSmog.
2020	Argentina	South America	YPF		81“FINALISTAS Y GANADORES – EL OJO FILM 2020,” El Ojo de Iberoamerica, 2020. Archived June 6, 2023. Archive URL: https://archive.ph/SShmp
2019			Aramco	McCann Worldgroup	82Michael Ives. “‘Real Impact’ – Across the Kingdom and Around the Globe — Aramco’s First Branding Campaign,” The Arabian Sun reposted on Aramco Expats, October 30, 2019. Archived December 15, 2023. Archive URL: https://archive.ph/DLyyZ
2019	Brazil		Equinor		83“Equinor,” Joanna Peixinho, 2019. Archived November 1, 2020. Archive URL: https://archive.is/MxRlL
2019	Canada	North America	Petro-Canada		84“Our Clients,” McCann WorldGroup Canada, Archived April 10, 2019. Archive URL: https://archive.is/F2Tkc
2018	Brazil	South America	Equinor		85Alexandre Zaghi Lemos. “See the agencies that grew the most in media buying,” Meio e MensagemFebruary 18, 2019. Archived December 14, 2023. Archive URL: https://archive.is/m1AON
2018	Canada	North America	Petro-Canada		86Justin Dallaire. “Petro-Canada invites you to ‘Live by the Leaf’,” Strategy, August 10, 2018. Archived July 7, 2022. Archive URL: https://archive.is/0vZ2n
2018		Asia	Petronas	McCann Erickson Malaysia	87By Lynchy. “Directors Think Tank shoot new Petronas global brand film for McCann Erickson Malaysia,” Campaign Brief Asia, May 7, 2018. Archived January 27, 2025. Archive URL: http://archive.today/hsUmg
2017			Aramco	FP7	88“Saudi Aramco releases Energo, a multi-game platform designed & developed by Eurisko Mobility in collaboration with FP7,” Eurisko Mobility, January 30, 2017. Archived June 27, 2017. Archive URL: https://archive.ph/QmryK
2017		Asia	Petronas	McCann Erickson Malaysia	89“Petronas F1 ‘Back to Start’ Film Features Ordinary People with Extraordinary Dreams,” Branding in Asia, April 26, 2017. Archived January 27, 2025. Archived .pdf available at DeSmog.
2015	UK	Europe	Equinor		90James Smith. “Statoil hires McCann for UK marketing task,” Campaign US, August 25, 2015. Archived December 15, 2023. Archive URL: https://archive.is/93WTx
2015	Argentina	South America	YPF		91“Come to go, by Mercado McCann to YPF,” McCann Worldgroup YouTube Account, October 5, 2015. Archived March 23, 2024. Archived .mov available at DeSmog.
2014	UK	Europe	Equinor		92James Smith. “Statoil hires McCann for UK marketing task,” Campaign US, August 25, 2015. Archived December 15, 2023. Archive URL: https://archive.is/93WTx
2014		Europe	Petrolina	DeLeMa McCann Cyprus	93“Petrolina Platinum+ TV ad,” DeLeMaCY, November 10, 2014. Archived .mp4 available at DeSmog.
2013	UK	Europe	Equinor		94“Letters of intent to McCann Worldgroup and Try/Apt,” Equinor, April 15, 2013. Archived May 30, 2023. Archive URL: https://archive.is/cwWQI
2012	UK	Europe	Equinor		95“Campaign Media Awards 2012 – Best Financial, Corporate and Utilities Campaign: Statoil,” Campaign US, November 22, 2012. Archived .pdf available at DeSmog.
2011	Global	Global	Equinor		96Oliver Luft. “UM London wins Statoil UK activity,” Campaign UK, June 8, 2011. Archived December 15, 2023. Archive URL: https://archive.is/zmMLr,97“Kidsbühel,” Ads of the World, Accessed March 3, 2025. Archived March 3, 2025. Archive URL: https://archive.ph/6TMFY
2009	Japan	Asia	J-Power		98“J-Power: Environment, Global,” Ads of the World, Accessed March 3, 2025. Archived March 3, 2025. Archive URL: https://archive.ph/ouP8l,99“J-Power Powers Life in HD Spots for Japanese Market Directed by Stardust’s Jake Banks,” Dexigner, May 6, 2009. Archived March 3, 2025. Archive URL: https://archive.ph/A5I76
2008			StatoilHydro (Equinor)		100“StatoilHydro: Crane, Ships, Truck,” Ads of the World, Accessed March 3, 2025. Archived March 3, 2025. Archive URL: https://archive.ph/w4YOc
1964	US	North America	Esso (ExxonMobil)		101“The history of advertising in quite a few objects: 43 Esso tiger tails ,” Campaign, September 27, 2012. Archived March 3, 2025. Archived .pdf available at DeSmog.

Actions

July 2024

McCann Canada produced a campaign for Petro-Canada, “Let’s Go.” The campaign focussed on Petro-Canada’s support for Canada at the Paris Olympic games. According to a marketing professional at Suncor, Petro-Canada’s parent company, the campaign was “all about having fun and celebrating Team Canada through the lens of the fans.” It encouraged Canadians “to cheer on Team Canada with us by posting a photo or video on TikTok or Instagram with the hashtag #LetsGoWithPetro.” McCann Canada offered a chance to win prizes to those who tagged and followed @PetroCanada in their posts.¹⁰²“Melissa Schwartz’s Post,” Melissa Schwartz LinkedIn Account, 2025. Archived .pdf available at DeSmog.

June 2024

McCann Italy produced a campaign to celebrate Q8’s 40 years of presence in Italy.¹⁰³“Q8 FESTEGGIA 40 ANNI IN ITALIA CON UNO SPOT CHE RIPERCORRE LA SUA STORIA. FIRMA MCCANN CON THINK CATTLEYA,” Brand News, June 7, 2024. Archived August 3, 2024. Archive URL: https://archive.ph/no59c Q8 is the international arm of the Kuwait Petroleum Corporation.¹⁰⁴“Who we are,” Q8, Accessed March 7, 2025. Archived March 7, 2025. Archive URL: https://archive.ph/XLg4a McCann placed this campaign on TV, radio, digital, out-of-home, and social media. The campaign had a focus on innovation and sustainability.¹⁰⁵“Q8 FESTEGGIA 40 ANNI IN ITALIA CON UNO SPOT CHE RIPERCORRE LA SUA STORIA. FIRMA MCCANN CON THINK CATTLEYA,” Brand News, June 7, 2024. Archived August 3, 2024. Archive URL: https://archive.ph/no59c

May 2024

McCann won a tongue-in-cheek “DEI Award for Definitely Exploiting Individuals” as part of Clean Creative’s annual F-List awards, which aims to tell “the tales that the fossil fuel industry and their agencies would rather keep hidden.” McCann won the award for its work on Aramco’s “Powered by How” campaign, which said that Aramco supported women in their professional development.¹⁰⁷“The F-List Awards 2024,” Clean Creatives, May 8, 2024. Archived June 11, 2024. Archived .pdf and .mp4 on file at DeSmog.

December 20, 2023

The UK’s advertising regulator, the Advertising Standards Authority (ASA), banned an advert created by McCann for Equinor. The advert, which had appeared in The Economist in June of that year, said that “Equinor has been delivering energy solutions to the UK for 40 years, and we are now working to help the UK achieve a smooth energy transition,” and included the tagline “IT’S ALL PART OF THE BROADER ENERGY PICTURE.” The ASA ruled that the “ad was misleading because it omitted significant information about the overall environmental impact of Equinor’s business activities,” with large-scale global oil and gas investment and extraction comprising the majority of Equinor’s business activities and likely to continue to do so for the near future.¹⁰⁹“ASA Ruling on Equinor ASA,” Advertising Standards Authority, December 20, 2023. Archived Match 7, 2025. Archive URL: https://archive.ph/ZWAAy

Equinor said its advert targeted decision-makers and their influencers, including politicians, advisors, and journalists.¹¹⁰ASA Ruling on Equinor ASA,” Advertising Standards Authority, December 20, 2023. Archived Match 7, 2025. Archive URL: https://archive.ph/ZWAAy Adverts from the same campaign also appeared across Reuters and the Financial Times from May to July 2023, according to campaign group Adfree Cities. Adfree Cities noted that the adverts had appeared in the run-up to a major UK government decision on the Rosebank oil and gas field in the North Sea, of which Equinor was the majority owner.¹¹¹“Equinor ad ban reveals deliberate political targeting before Rosebank decision,” Adfree Cities, January 10, 2024. Archived March 7, 2025. Archived .pdf available at DeSmog.

November 16, 2023

DeSmog reported that McCann was repitching itself to handle fossil fuel giant Aramco’s advertising work. McCann was already working for Aramco under contracts set to expire in 2024. One IPG employee told DeSmog there was “growing unease” among employees about the company’s work for Aramco.¹¹²“IPG,” DeSmog database profile.

In response to the news that McCann was repitching for Aramco, campaigners launched a spoof agency, ‘Atmospheric,’ whose mission was to give its clients “the social license they need to Keep the Fire Burning™.” Atmospheric posted a satirical billboard ad in central London: “The climate is changing. Business shouldn’t have to.” The climate collective Glimpse, alongside Utopia Bureau, a climate communications lab, and satirist and musician Oli Frost, created Atmospheric. Glimpse’s founder, James Turner, said its spoof campaign: “is completely ridiculous. But it’s nowhere near as absurd as pitching for the world’s most polluting companies while pretending to have a meaningful policy on climate change.”¹¹³Ellen Ormesher. “Why a fake agency is pitching for Saudi Aramco’s account,” The Drum, November 23, 2023. Archived March 3, 2025. Archive URL: https://archive.ph/BNBw8

2023

McCann’s Calgary office and fellow IPG agency Initiative became PetroCanada’s agency of record. McCann was already handling PetroCanada’s creative account.¹¹⁴Justin Crann. “Why McCann is expanding its digital and media teams out west,” Strategy, February 22, 2023. Archived March 7, 2023. Archive URL: https://archive.is/bHgFV

2022

In 2022, McCann produced a 24-hour-long documentary advert for Petro-Canada’s CareMakers Foundation. The CareMakers Foundation is a Petro-Canada initiative that raises awareness and funding for carers. The documentary followed the lives of 10 family caregivers across Canada for one day.¹¹⁵David Brown. “Why McCann made a 24-hour documentary,” The Message, November 23, 2022. Archived December 15, 2023. Archived .pdf available at DeSmog.

McCann Canada promotes the campaign on a page on its website called “the work we told our moms about.” The webpage says, “For the millions of Canadian caregivers, caring never stops. Many of us, however, can only imagine what it must be like. That’s why we created 24 Hours of Care, the first 24-hour-long interactive film, giving Canadians an unfiltered look into the lives of 10 real caregivers.”¹¹⁷“Work,” McCann Canada, Accessed March 7, 2025. Archived March 7, 2025. Archive URL: https://archive.ph/KEwpc

Other agencies involved included Skin and Bones (production), Smile and Wave (post-production), Ta2 (audio), Tam-Tam\TBWA (French adaptation), Performance Art (website), and Veritas (PR).¹¹⁸David Brown. “Why McCann made a 24-hour documentary,” The Message, November 23, 2022. Archived December 15, 2023. Archived .pdf available at DeSmog.

2022

McCann New York produced the “right now” campaign for Valero. A copywriter who worked on the project described the campaign on their website: “A lot of energy companies wax poetic about the incredible changes they’ll make in the future,” continuing, “Valero doesn’t push off what they can do to help their community for another day. They focus on doing those things today. Right now.”¹¹⁹“Right now. Valero,” Patrick Virgie, 2022. Archived September 26, 2023. Archive URL: https://archive.ph/SaIad

The campaign included a series of short videos, for example, “fried food,” which said that Valero was recycling used cooking oil to make renewable diesel.¹²⁰“Right now. Valero,” Patrick Virgie, 2022. Archived September 26, 2023. Archive URL: https://archive.ph/SaIad

The think tank InfluenceMap explains: “Renewable fuels are not a long-term solution to decarbonizing road transport. The best solution for decarbonizing road transport according to the UN’s expert body of independent scientists – the IPCC – is electric vehicles, which Valero is lobbying to prevent.” Valero has subsequently opposed policies to promote electric vehicles in California and opposed the Environmental Protection Authority’s GHG (Greenhouse Gases) emissions standards for vehicles.¹²²“Aligning with Net Zero in the PR & Advertising Sector,” Influence Map, November 2024. Archived January 10, 2024. Archived .pdf available at DeSmog.

September 2021

WMcCann, McCann’s Brazilian office, produced a campaign for Equinor to mark that the company has been in Brazil for two decades.¹²³“Equinor: Two Decades of Operation in Brazil,” WMcCann, September 27, 2021. Archived January 28, 2023. Archive URL: https://archive.is/LZV9f

The campaign featured company employees “to honor and give prominence to those who live the day-to-day of our operations,” according to Andrea Machado, director of institutional relations at Equinor Brazil.”¹²⁴Equinor: Two Decades of Operation in Brazil,” WMcCann, September 27, 2021. Archived January 28, 2023. Archive URL: https://archive.is/LZV9f A campaign video includes prominent shots of solar technology and a drilling platform.¹²⁵“Equinor 2021,” WMcCann BR YouTube account, September 27, 2021. Archived March 7, 2025. Archived .mp4 available at DeSmog.

The campaign also included a quiz about Equinor’s achievements in the country on themes such as the energy transition, innovation, and inclusion. On a webpage about the campaign, WMcCann says that Equinor has contributed “to the development of the energy sector and the local economy” and highlights Equinor’s solar and wind projects.¹²⁷“Equinor: Two Decades of Operation in Brazil,” WMcCann, September 27, 2021. Archived January 28, 2023. Archive URL: https://archive.is/LZV9f

July 2021

McCann produced an Olympic advertising campaign for Petro-Canada, focussing on the relationships between Olympic athletes and their coaches.¹²⁸David Brown. “Why Petro-Canada is celebrating coaches for the Olympics,” The Message, August 4, 2021. Archived September 25, 2023. Archive URL: https://archive.is/qxlVn

March 2021

McCann Erikson won the procurement process to provide advertising services to the CEZ Group, an energy conglomerate.¹²⁹“ČEZ si na reklamu vybírá agenturu McCann-Erickson,” MediaGuru, March 15, 2021. Archived February 10, 2024. Archived .pdf available at DeSmog.

2019

McCann Worldgroup created Aramco’s first brand awareness campaign. The campaign was tested on global energy and financial influencers, resulting in the tagline “real energy.” In a company newsletter, Nabeel A. Al-Jama’, vice president of Corporate Affairs at Aramco, explained that Aramco’s message was that it is “delivering real energy solutions today, and will continue to do so in the future.” Kirk Collingwood, acting administrator of Marketing Communications at Aramco, added, “The campaign will feature the breadth of our business from how we deliver ‘Real Sustainability’ through zero flaring and full contact drilling to “Real Progress,” highlighting our commitment to diversity.”¹³⁰Michael Ives. “‘Real Impact’ – Across the Kingdom and Around the Globe — Aramco’s First Branding Campaign,” The Arabian Sun reposted on Aramco Expats, October 30, 2019. Archived December 15, 2023. Archive URL: https://archive.ph/DLyyZ

McCann Worldgroup widely disseminated the campaign. “In the Kingdom [of Saudi Arabia], to achieve this goal, the advertising placement statistics are impressive — more than 4,000 out of home placements (e.g., roadside and airport billboards); 100 newspaper advertisements; and across 10 digital media networks. Globally, the campaign will take us into central business districts, travel hubs, and onto the computer screens of more than 12 million readers.” This included airports and promotion in “multiple thought leader publications.”¹³¹Michael Ives. “‘Real Impact’ – Across the Kingdom and Around the Globe — Aramco’s First Branding Campaign,” The Arabian Sun reposted on Aramco Expats, October 30, 2019. Archived December 15, 2023. Archive URL: https://archive.ph/DLyyZ

The following year, Aramco withdrew the advertising campaign after the Advertising Standards Agency received 61 complaints challenging its sustainability claims.¹³²Matthew Taylor. “Saudi Aramco removes ‘sustainable’ oil adverts after complaints,” The Guardian, April 29, 2020. Archived March 3, 2025. Archive URL: https://archive.ph/n1ebc

2018

McCann produced a campaign for Petro-Canada, “Live by the Leaf.” Kristina Schaefer, director of Petro-Canada brand development, said that McCann’s campaign intended to help Petro-Canada “move from a value brand to a brand with values.”¹³³Justin Dallaire. “Petro-Canada invites you to ‘Live by the Leaf’,” Strategy, Accessed August 10, 2018. Archived July 7, 2022. Archive URL: https://archive.ph/k1r4X

April 2017

McCann Erickson Malaysia created a short film for Petronas as part of a larger series about F1 racing, ‘Back to Start,’ advertising Petronas’s F1 products. The magazine Branding in Asia describes the concept behind the advert:¹³⁴“Petronas F1 ‘Back to Start’ Film Features Ordinary People with Extraordinary Dreams,” Branding in Asia, April 26, 2017. Archived January 27, 2025. Archived .pdf available at DeSmog.

“The idea behind the film is about ordinary people with extraordinary dreams. They work hard to rise and meet challenges. Petronas are inspired by these people and created the best fuels and lubricants to not just excel in the F1 sports but to keep everyone moving forward.”

2017

FP7 (McCann’s Middle East division¹³⁵“McCann Global Offices,” McCann, Accessed January 13, 2025. Archived December 10, 2024. Archived .pdf available at DeSmog.) collaborated with Eurisko Mobility, a software development firm,¹³⁶“Who we are?,” Eurisko, Accessed January 13, 2025. Archived November 23, 2024. Archive URL: https://archive.ph/nkcLp to produce a game called Energo for Aramco. Eurisko Mobility described this game as “an educational and action-adventure game that promotes energy conservation and educates players about the benefits of using various energy resources.”¹³⁷“Saudi Aramco releases Energo, a multi-game platform designed & developed by Eurisko in collaboration with FP7,” Eurisko, Accessed January 13, 2025. Archived June 14, 2021. Archive URL: https://archive.ph/y4rui

2011

McCann produced a campaign, “Kidsbühel,” for Statoil. This campaign focused on Statoil’s talent program, which supported children in sports, culture, and education. A description of the campaign on Ads of the World, a campaign database, says, “A promising career starts with a dream, and we will cheer on these youngsters in the future. Statoil will also play an important role in the future, delivering reliable energy.”¹³⁸“Kidsbühel,” Ads of the World, Accessed March 3, 2025. Archived March 3, 2025. Archive URL: https://archive.ph/6TMFY

2009

McCann produced a campaign, “Environment, Global,” for J-Power, a Japanese electric utility company. McCann produced two campaign film adverts featuring natural imagery, such as trees, flowers, and wildlife, alongside technology, including green energy technology.¹⁴⁰“J-Power: Environment, Global,” Ads of the World, Accessed March 3, 2025. Archived March 3, 2025. Archive URL: https://archive.ph/ouP8l^,141“J-Power Powers Life in HD Spots for Japanese Market Directed by Stardust’s Jake Banks,” Dexigner, May 6, 2009. Archived March 3, 2025. Archive URL: https://archive.ph/A5I76 As of 2020, according to Reuters, J-Power was Japan’s biggest coal-fired power generator.¹⁴²“J-Power to close old coal-fired power plants by 2030,” Reuters, October 30, 2020. Archived March 3, 2025. Archived .pdf available at DeSmog.

September 2008

McCann produced a campaign for StatoilHydro (now Equinor) titled “Crane, Ships, Truck,”  using the tagline “Everyone must do their bit. We need to do a bit more.”¹⁴³“StatoilHydro: Crane, Ships, Truck,” Ads of the World, Accessed March 3, 2025. Archived March 3, 2025. Archive URL: https://archive.ph/w4YOc

The adverts also said that Statoil was working to reduce emissions, including through carbon capture and storage:¹⁴⁴“StatoilHydro: Crane, Ships, Truck,” Ads of the World, Accessed March 3, 2025. Archived March 3, 2025. Archive URL: https://archive.ph/w4YOc

“Every household should do their bit to help combat the world’s climate problems. But big companies should do a bit more. As an oil and gas company, we recognise that our industry contributes to climate change – and we want to play a key role in finding solutions. 
We believe that new technology, including ways of capturing and storing carbon dioxide before it gets into the air, will play a big role here. In our Sleipner East field in the North Sea, we have been storing carbon dioxide in sub-surface geological formations for 10 years, and we are now also applying the same approach in the Snøhvit field in the Barents Sea – keeping the greenhouse gas safely out of the atmosphere for millions of years. At StatoilHydro, we are determined to lead the way in reducing emissions, and we are constantly looking for new and sustainable ways to supply the world’s energy needs.”

Equinor built its Sleipner carbon capture and storage site to avoid increased taxation from the 1991 Norwegian CO2 tax,¹⁴⁵“Sleipner Fact Sheet: Carbon Dioxide Capture and Storage Project,” MIT, Accessed March 3, 2025. Archived March 3, 2025. Archived .pdf available at DeSmog. and it has subsequently proven controversial.¹⁴⁶Edward Donnelley. “Exclusive: Norway’s Equinor Forced to Withdraw Key Carbon Capture Claim,” DeSmog, January 14, 2025.

1964

In 1964, McCann Erickson worked on a campaign for Esso, building on Esso’s slogan “Put a Tiger in Your Tank.” According to the industry magazine Campaign, “Esso sales soared,” with the campaign becoming so well recognised that Time magazine declared 1964 to be “The Year of the Tiger” along Madison Avenue.”¹⁴⁷“The history of advertising in quite a few objects: 43 Esso tiger tails,” Campaign, September 27, 2012. Archived March 3, 2025. Archived .pdf available at DeSmog.

McCann was still working for Esso into the seventies.¹⁴⁸“The history of advertising in quite a few objects: 43 Esso tiger tails,” Campaign, September 27, 2012. Archived March 3, 2025. Archived .pdf available at DeSmog.

Related Organizations

McCann’s parent company is the IPG holding company. McCann is part of IPG’s McCann Worldgroup group of companies. This network comprises McCann (advertising), MRM (McCann Relationship Marketing), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (production), Weber Shandwick (public relations) and FutureBrand (consulting/design).¹⁴⁹“About McCann Worldgroup,” IPG, Accessed March 1, 2024. Archived March 1, 2025. Archive URL: https://archive.ph/bkliA

Some McCann offices have names other than ‘McCann.’ These include:

• FP7 McCann. FP7 is the name that McCann gives to its Middle Eastern offices.¹⁵⁰“Middle East,” McCann, Accessed March 1, 2025. Archived March 1, 2025. Archived .pdf available at DeSmog. The FP7 website says that FP7 is part of the Middle East Communications Network (MCN) holding company,¹⁵¹“About,” FP7 McCann, Accessed March 1, 2025. Archived March 1, 2025. Archive URL: https://archive.ph/v7luy which is part of IPG.¹⁵²“We are a leading advertising and communications network,” MCN, Accessed March 1, 2025. Archive URL: https://archive.ph/GXo0n
• WMcCann. The name McCann gives to its Brazilian offices.¹⁵³“WMcCann,” McCann, Accessed March 1, 2025. Archived March 21, 2025. Archived .pdf available at DeSmog.
• Air. McCann in Belgium.¹⁵⁴“Belgium,” McCann, Accessed March 1, 2025. Archived March 21, 2025. Archived .pdf available at DeSmog.

Contact & Address

McCann has offices in North America, Latin America, Europe, Africa, the Middle East and Asia Pacific. A complete list of McCann’s global offices is available on its website.

London:

McCann London

135 Bishopsgate

London, EC2M 3TP

United Kingdom

+44 (0)20 7837 3737

New York:

McCann Worldgroup

622 3rd Avenue, 

New York, 10017

United States

+1 646-865-2000

Social Media

McCann does not have its own dedicated social media profiles. However, its offices do have some of their own social media accounts.

McCann Worldgroup has social media profiles on a range of platforms:

• LinkedIn: McCann Worldgroup
• Facebook: McCann Worldgroup
• Instagram: @mccann_mw
• YouTube: @mccannworldgroup2023
• X: @mccann_mw

Resources

• 1
  “About,” McCann, Accessed March 1, 2025. Archived March 1, 2025. Archive URL: https://archive.ph/11GBD
• 2
  “Cumulative operational and product emissions from the largest carbon producers worldwide from 1854 to 2022,” Statista, October 17, 2024. Archived March 7, 2025. Archive URL: https://archive.ph/dYxmk
• 3
  See the fossil fuel clients table.
• 4
  “ASA Ruling on Equinor ASA,” Advertising Standards Authority, December 20, 2023. Archived Match 7, 2025. Archive URL: https://archive.ph/ZWAAy
• 5
  “McCann,” McCann, September 29, 2017. Archived September 29, 2017. Archive URL: https://archive.ph/mLJpz/image
• 6
  “Air India to fly with McCann,” Campaign India, June 29, 2023. Archived March 7, 2025. Archive URL: https://archive.ph/3IRBP
• 7
  “McCann,” McCann, December 23, 2023. Archived December 23, 2023. Archive URL: https://archive.ph/23SwV
• 8
  George Lazarus. “As smoke clears, McCann loses out,” Chicago Tribune, July 28, 1989. Archived March 7, 2025. Archived .pdf available at DeSmog.
• 9
  “About,” McCann, Accessed March 1, 2025. Archived March 1, 2025. Archive URL: https://archive.ph/11GBD
• 10
  “Truth well told,” McCann Worldgroup Facebook post, January 6, 2021. Archived March 1, 2024. Archive URL: https://archive.ph/IVhRH
• 11
  “About McCann,” IPG, Accessed March 1, 2025. Archived March 1, 2025. Archive URL: https://archive.ph/QDmlr
• 12
  “About,” McCann, Accessed March 1, 2025. Archived March 1, 2025. Archive URL: https://archive.ph/11GBD
• 13
  “IPG,” DeSmog database profile.
• 14
  “Melissa Schwartz’s Post,” Melissa Schwartz LinkedIn Account, 2025. Archived .pdf available at DeSmog.
• 15
  David Brown. “Why Petro-Canada is celebrating coaches for the Olympics,” The Message, August 4, 2021. Archived September 25, 2023. Archived .pdf available at DeSmog.
• 16
  “Q8 FESTEGGIA 40 ANNI IN ITALIA CON UNO SPOT CHE RIORRE LA SUA STORIA. FIRMA MCCANN CON THINK CATTLEYA,” Brand News, June 7, 2024. Archived August 3, 2024. Archive URL: https://archive.ph/no59c
• 17
  “Petronas F1 ‘Back to Start’ Film Features Ordinary People with Extraordinary Dreams,” Branding in Asia, April 26, 2017. Archived January 27, 2025. Archived .pdf available at DeSmog.
• 18
  “Kidsbühel,” Ads of the World, Accessed March 3, 2025. Archived March 3, 2025. Archive URL: https://archive.ph/6TMFY
• 19
  “Aramco: Team Series Golf,” Electric Orange TV, Accessed March 7, 2025. Archived March 7, 2025. Archive URL: https://archive.ph/WpbTp
• 20
  Federica Di Sario and Giovanna Coi. “Saudi oil giant spends well over a billion on ‘sportswashing,’ new report says,” Politico, September 18, 2024. Archived March 7, 2025. Archive URL: https://archive.ph/bQ6jZ
• 21
  “Green Office Guidelines,” McCann Worldgroup, January 2023. Archived March 1, 2025. Archived .pdf available at DeSmog.
• 22
  “Sustainability,” McCann Worldgroup, Accessed March 1, 2025. Archived March 1, 2025. Archive URL: http://archive.today/ea1by
• 23
  “IPG Takes New Steps in Considering Energy and Fuel Clients,” IPG, September 23, 2022. Archived October 5, 2022. Archive URL: https://archive.is/yrcia
• 24
  “The F-List 2024,” Clean Creatives, 2024. Archived March 1, 2025. Archive URL: https://archive.ph/ea1by
• 25
  Kathryn Lundstrom. “How McCann Worldgroup’s Internal Sustainability Tracker Steers It Toward Net Zero,” AdWeek, March 8, 2023. Archived March 1, 2025. Archived .pdf available at DeSmog.
• 26
  (Press Release). “Interpublic Announces Third Quarter and First Nine Months 2023 Results,” IPG, October 20, 2023. Archived March 13, 2024. Archive URL: https://archive.is/TZexG
• 27
  “SEC Charges McCann-Erickson Worldwide With Accounting Fraud,” U.S. Securities and Exchange Commission, May 1, 2008. Archived March 1, 2025. Archive URL: https://archive.ph/Akr58
• 28
  “Daryl Lee,” McCann Worldgroup, Accessed February 24, 2025. Archived February 24, 2025. Archive URL: https://archive.ph/pLAGp
• 29
  “Daryl Lee,” LinkedIn, Accessed February 24, 2025. Archived February 24, 2025. Archived .pdf available at DeSmog.
• 30
  “Javier Campopiano,” McCann Worldgroup, Accessed February 24, 2025. Archived February 24, 2025. Archive URL: https://archive.ph/PYgdw
• 31
  “Javier Campopiano,” LinkedIn, Accessed February 24, 2025. Archived February 24, 2025. Archived .pdf available at DeSmog.
• 32
  “Harjot Singh,” McCann Worldgroup, Accessed February 24, 2025. Archived February 24, 2025. Archive URL: https://archive.ph/JASI7
• 33
  “Harjot Singh,” LinkedIn, Accessed February 24, 2025. Archived February 24, 2025. Archived .pdf available at DeSmog.
• 34
  “Stephanie Nerlich,” McCann Worldgroup, Accessed February 24, 2025. Archived February 24, 2025. Archive URL: https://archive.ph/9Gv7F
• 35
  “Stephanie Nerlich,” LinkedIn, Accessed February 24, 2025. Archived February 24, 2025. Archived .pdf available at DeSmog.
• 36
  “Michelle Tang,” McCann Worldgroup, Accessed February 24, 2025. Archived February 24, 2025. Archive URL: https://archive.ph/N1O1g
• 37
  “Michelle Tang,” LinkedIn, Accessed February 24, 2025. Archived February 24, 2025. Archived .pdf available at DeSmog.
• 38
  “Singleton Beato,” McCann Worldgroup, Accessed February 24, 2025. Archived February 24, 2025. Archive URL: https://archive.ph/1d99J
• 39
  “Will Waddington,” McCann Worldgroup, Accessed February 24, 2025. Archived February 24, 2025. Archive URL: https://archive.ph/qegXh
• 40
  “Anaka Kobzev,” McCann Worldgroup, Accessed February 24, 2025. Archived February 24, 2025. Archived .pdf available at DeSmog.
• 41
  “Nathan Brown,” McCann Worldgroup, Accessed February 24, 2025. Archived February 24, 2025. Archived .pdf available at DeSmog.
• 42
  “Iván Czwan Altobelli,” McCann Worldgroup, Accessed February 24, 2025. Archived February 24, 2025. Archived .pdf available at DeSmog.
• 43
  “Maria Politis Moutsatsos,” McCann Worldgroup, Accessed February 24, 2025. Archived February 24, 2025. Archived .pdf available at DeSmog.
• 44
  TJ Jordan and Rachel Sherrington. “Dozens of Ad & PR Industry Directors Have Ties to Heavily Polluting Industries,” DeSmog, April 3, 2024.
• 45
  “McCann Prague,” Vladimir Zikmund, resumé snapshot. Archived January 21, 2025. Archived .pdf available at DeSmog.
• 46
  “Equinor bryter med Try etter ti år – Anorak får jobben,” Kampanje, January 9, 2024. Archived August 14, 2024. Archive URL: http://archive.today/Jtl5m
• 47
  “Melissa Schwartz’s Post,” Melissa Schwartz LinkedIn Account, 2025. Archived .pdf available at DeSmog.
• 48
  “MyPetrolina app – Nissan X-Trail e-POWER campaign,” DeLeMaCY YouTube Account, April 11, 2024. Archived .mp4 available at DeSmog. 
• 49
  “Ainsley Lok,” Ainsley Lok, resumé snapshot, Agencies Dentsu and McCann, Client, Petronas. Archived .pdf available at DeSmog.
• 50
  “Q8 FESTEGGIA 40 ANNI IN ITALIA CON UNO SPOT CHE RIPERCORRE LA SUA STORIA. FIRMA MCCANN CON THINK CATTLEYA,” Brand News, June 7, 2024. Archived August 3, 2024. Archive URL: https://archive.ph/no59c
• 51
  “Blair Baker,” Blair Baker LinkedIn Account, 2025. Archived .pdf available at DeSmog.
• 52
  “Campaign – Saudi Arabia Report 2023,” Motivate Media Group Issuu Account, May 30, 2023. Archived .pdf available at DeSmog. 
• 53
  “Campaign – Saudi Arabia Report 2023,” Motivate Media Group Issuu Account, May 30, 2023. Archived .pdf available at DeSmog. 
• 54
  “Campaign – Saudi Arabia Report 2023,” Motivate Media Group Issuu Account, May 30, 2023. Archived .pdf available at DeSmog. 
• 55
  “McCann Prague,” Vladimir Zikmund, resumé snapshot. Archived January 21, 2025. Archived .pdf available at DeSmog.
• 56
  “Copec: Muevo,” McCann Worldgroup, 2023. Archived December 14, 2023. Archive URL: https://archive.is/PNfN5“COPEC – Juegos Panamericanos,” La Asociación Chilena de Publicidad Youtube Account, October 26, 2023. 
• 57
  “About Us,” McCann Enterprise, Archived June 2, 2023. Archive URL: https://archive.ph/Yk75T
• 58
  Justin Crann. “Why McCann is expanding its digital and media teams out west,” Strategy, February 22, 2023. Archived March 7, 2023. Archive URL: https://archive.is/bHgFV
• 59
  “Ainsley Lok,” Ainsley Lok, resumé snapshot, Agencies Dentsu and McCann, Client, Petronas. Archived .pdf available at DeSmog.
• 60
  “Blair Baker,” Blair Baker LinkedIn Account, 2025. Archived .pdf available at DeSmog.
• 61
  “YPF | Científico,” Mercado McCann YouTube Account, January 6, 2023. Archived April 13, 2023. Archived .mov available at DeSmog.
• 62
  “Last from the commercial series for ČEZ Group,” unreal_visual, Agency: McCann Prague Instagram post, December 6, 2022. Archived January 24, 2025. Archived .pdf available at DeSmog. 
• 63
  “COPEC Lo último de @eldiegoruiz para @mccann.santiago,” Cueca Films Instagram Account, August 23, 2022. Archived December 14, 2023. Archived .png available at DeSmog. 
• 64
  “Neste ano, nossa árvore foi decorada com bolas estampadas com as marcas dos nossos clientes,” WMcCann Brasil Instagram Account, December 23, 2022. Archived December 14, 2023. Archive URL: https://archive.is/MijFK
• 65
  David Brown. “Why McCann made a 24-hour documentary,” The Message, November 23, 2022. Archived December 15, 2023. Archived .pdf available at DeSmog.
• 66
  “MyPetrolina app,” DeLeMaCY, March 14, 2022. Archived .mp4 available at DeSmog.
• 67
  “Ainsley Lok,” Ainsley Lok, resumé snapshot, Agencies Dentsu and McCann, Client, Petronas. Archived .pdf available at DeSmog.
• 68
  “Right now. Valero,” Patrick Virgie, 2022. Archived September 26, 2023. Archive URL: https://archive.ph/SaIad
• 69
  “MERCADO MCCANN CELEBRA CON IMPULSO LOS 100 AÑOS DE YPF,” Latin Spots, January 27, 2022. Archived December 18, 2023. Archived .pdf available at DeSmog. 
• 70
  Ishwari Khatu. “Marketing Game Changer 2022: Aramco’s Kirk Collingwood,” Campaign Middle East, December 20, 2022. Archived December 21, 2022. Archive URL: https://archive.is/An1QT
• 71
  “ČEZ si na reklamu vybírá agenturu McCann-Erickson,” MediaGuru, March 15, 2021. Archived February 10, 2024. Archived .pdf available at DeSmog.
• 72
  “Equinor: Two Decades of Operation in Brazil,” WMcCann, September 27, 2021. Archived January 28, 2023. Archive URL: https://archive.is/LZV9f
• 73
  David Brown. “Why Petro-Canada is celebrating coaches for the Olympics,” The Message, August 4, 2021. Archived September 25, 2023. Archive URL: https://archive.is/qxlVn
• 74
  “Francesca Martorelli,” McCann. Archived January 27, 2025. Archive URL: http://archive.today/6u38w
• 75
  “YPF Luz | Generación,” Mercado McCann Youtube Account, June 25, 2021. Archived April 13, 2023. 
• 76
  Ishwari Khatu. “Marketing Game Changer 2022: Aramco’s Kirk Collingwood,” Campaign Middle East, December 20, 2022. Archived December 21, 2022. Archive URL: https://archive.is/An1QT
• 77
  “Tereza Pilzova,” Tereza Pilzova resumé snapshot, Agency McCann Prague, Client CEZ Group. Archived January 27, 2025. Archived .pdf available at DeSmog.
• 78
  “Pese a la crisis chilena, McCann Santiago cerró positivamente el año,” Insider, January 15, 2020. Archived August 5, 2020. Archive URL: https://archive.is/SVAn1
• 79
  “Programacao: Márcio Borges – WMcCann /Brasil,” Univates, March 2, 2020. Archived September 20, 2020. Archive URL: https://archive.ph/ObCXj
• 80
  “Petrolina: P-EnergyMax,” DeLeMaCY, October 26, 2020. Archived .mp4 available at DeSmog.
• 81
  “FINALISTAS Y GANADORES – EL OJO FILM 2020,” El Ojo de Iberoamerica, 2020. Archived June 6, 2023. Archive URL: https://archive.ph/SShmp
• 82
  Michael Ives. “‘Real Impact’ – Across the Kingdom and Around the Globe — Aramco’s First Branding Campaign,” The Arabian Sun reposted on Aramco Expats, October 30, 2019. Archived December 15, 2023. Archive URL: https://archive.ph/DLyyZ
• 83
  “Equinor,” Joanna Peixinho, 2019. Archived November 1, 2020. Archive URL: https://archive.is/MxRlL
• 84
  “Our Clients,” McCann WorldGroup Canada, Archived April 10, 2019. Archive URL: https://archive.is/F2Tkc
• 85
  Alexandre Zaghi Lemos. “See the agencies that grew the most in media buying,” Meio e MensagemFebruary 18, 2019. Archived December 14, 2023. Archive URL: https://archive.is/m1AON
• 86
  Justin Dallaire. “Petro-Canada invites you to ‘Live by the Leaf’,” Strategy, August 10, 2018. Archived July 7, 2022. Archive URL: https://archive.is/0vZ2n
• 87
  By Lynchy. “Directors Think Tank shoot new Petronas global brand film for McCann Erickson Malaysia,” Campaign Brief Asia, May 7, 2018. Archived January 27, 2025. Archive URL: http://archive.today/hsUmg
• 88
  “Saudi Aramco releases Energo, a multi-game platform designed & developed by Eurisko Mobility in collaboration with FP7,” Eurisko Mobility, January 30, 2017. Archived June 27, 2017. Archive URL: https://archive.ph/QmryK
• 89
  “Petronas F1 ‘Back to Start’ Film Features Ordinary People with Extraordinary Dreams,” Branding in Asia, April 26, 2017. Archived January 27, 2025. Archived .pdf available at DeSmog.
• 90
  James Smith. “Statoil hires McCann for UK marketing task,” Campaign US, August 25, 2015. Archived December 15, 2023. Archive URL: https://archive.is/93WTx
• 91
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• 102
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• 103
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• 116
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• 122
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