Background

New York-based Interpublic Group, also known as IPG, is one of the world’s largest advertising and public relations holding companies, with offices in over 100 countries. IPG and Omnicom announced in December 2024 that Omnicom, a competitor holding company, would take over IPG. This takeover of IPG will create the biggest advertising holding company in the world in terms of revenue.¹Cameron Clarke. “What you need to know about Omnicom’s acquisition of Interpublic,” The Drum, December 8, 2024. Archived December 17, 2024. Archive URL: https://archive.ph/mbJb8

Its subsidiaries have worked for fossil fuel clients, including ExxonMobil, Saudi Aramco, Shell, Valero, and Phillips 66 in recent years. Weber Shandwick, McCann, UM, FCB, and Carmichael Lynch are several IPG companies with fossil fuel clients.²See “Fossil Fuel Clients” table below.  

Contract with Valero

In December 2015, Valero named Campbell Ewald as its advertising and public relations agency of record.⁵Erik Oster. “Valero Energy Corporation Names Campbell Ewald AOR,” AgencySpy, December 9, 2015. Archived October 12, 2017. Archive URL: https://archive.is/f5e6s When Valero announced the partnership, Campbell Ewald President Kevin Wertz told advertising trade publication Agency Spy that “working with the world’s largest independent refiner and one of the biggest renewable fuels producers is very exciting. Valero’s leading ethical practices will help us create some truly purposeful work.”

Many of Valero’s advertising campaigns created while Campbell Ewald was its agency of record positioned the fossil fuel company as a leader in the energy transition.⁶“Valero – ‘Drive Clean’,” AdForum, 2016. Archived December 11, 2023. Archive URL: https://archive.is/PaqPV In 2022, Valero launched the “Right Now” campaign, which focused on the fossil fuel company’s investment in ethanol and diesel from waste feedstocks.⁷“Right Now: Fried Fuel,” Valero YouTube Account, August 8, 2022. Archived March 13, 2024. Archive URL: https://archive.is/yMeye Valero refers to these fuels as “low carbon fuels.”⁸ “ESG Report,” Valero, August 2023. Archived October 18, 2023. Archived .pdf available at DeSmog. The campaign continued advertising through the end of 2023 and advertised Valero’s involvement in a carbon capture pipeline.⁹“Valero TV Spot, ‘Trees’,” iSpotTV, March 31, 2023. Archived January 9, 2024. Archive URL: https://archive.is/cWWgl According to advertising intelligence service MediaRadar, Valero spent more than $2 million on television advertisements for the “Right Now” campaign.

Stance on Climate Change

IPG acknowledges the risk of climate change to its business.¹⁰“Interpublic Group of Companies, Inc. – Climate Change 2023,” Carbon Disclosure Project, 2023. Archived March 8, 2024. Archived .pdf available at DeSmog. In its 2023 report to the Carbon Disclosure Project, IPG said it sees publicizing its “visible commitment to sustainability” as a way to improve its reputation among clients.¹¹“Interpublic Group of Companies, Inc. – Climate Change 2023,page 6,” Carbon Disclosure Project, 2023. Archived March 8, 2024. Archived .pdf available at DeSmog. 

In September 2022, IPG announced it would review the climate goals of prospective fossil fuel clients before agreeing to new work.¹²(Press Release). “IPG Takes New Steps in Considering Energy and Fuel Clients,” IPG, September 23, 2022. Archived October 5, 2022. Archive URL: https://archive.is/yrcia IPG also stated that it would not work on messaging campaigns seeking to influence policy to “extend the life of fossil fuels.” 

As of December 2023, IPG held 24 contracts with fossil fuel clients.¹³See the “Select Fossil Fuel Clients” table.

Funding

In 2022, IPG reported a total revenue of $10.9 billion.¹⁴(Press Release). “Interpublic Announces Third Quarter and First Nine Months 2023 Results,” IPG, October 20, 2023. Archived March 13, 2024. Archive URL: https://archive.is/TZexG

Fossil Fuel Clients

Board of Directors

Actions

November 16, 2023

DeSmog reported that McCann was repitching itself to handle fossil fuel giant Aramco’s advertising work. McCann was already working for Aramco under contracts set to expire in 2024. One IPG employee told DeSmog there was “growing unease” among employees about the company’s work for Aramco.

September 23, 2022

IPG announced that it would review the climate policies of prospective fossil fuel clients before agreeing to new work with these clients.²³³ (Press Release). “IPG Takes New Steps in Considering Energy and Fuel Clients,” IPG, September 23, 2022. Archived October 5, 2022. Archive URL: https://archive.is/yrcia IPG acknowledged that several of its subsidiaries currently worked for fossil fuel clients and that previous work failed to meet its new standards, including IPG’s commitment not to create public relations and advertising campaigns seeking to influence public policy in favor of fossil fuels.

September 19, 2022

Clean Creatives, a campaign to dissuade advertising and public relations firms from working with fossil fuel clients, featured IPG’s work for Saudi Aramco and other oil and gas companies on its annual “F List.”²³⁴“REPORT: The F-List 2022 Comprehensively Exposes Over 230 Ad and PR Agencies Working with Fossil Fuel Industry,” Clean Creatives, September 19, 2022. Archived December 22, 2022. Archive URL: https://archive.ph/Iw8KJ 

As part of the 2022 F List, Clean Creatives published a job posting from Well7, an IPG Mediabrands communications firm. Clean Creatives alleged that this subsidiary was created primarily to work for Aramco.²³⁵ Evie Barrett. “UN boss slams agencies for ‘raking in billions’ by ‘enabling’ fossil-fuel companies,” Campaign, September 23, 2022. Archived November 28, 2023. Archive URL: https://archive.is/iUKw8

The firm’s name refers to the first well that struck oil in Saudi Arabia in 1938. IPG did not respond to Clean Creatives’ allegation. 

December 2021

Valero launched the “Essential for Life” campaign, featuring video ads showing how fossil fuels were essential to keeping a child in the NICU alive.²³⁶Brian Kahn. “The Nightmare Valero Site Claiming Fossil Fuels Are ‘Essential for Life’,” Gizmodo, January 28, 2022. Archived March 28, 2023. Archive URL: https://archive.is/PtIFM The ads directed viewers to the website valeroforlife.com, which was registered to Campbell Ewald.  

July 2021

Carmichael Lynch launched the advertising campaign “Energy is Everything” for Xcel Energy,²³⁷“Xcel Energy: Energy is Everything,” Carmichael Lynch, 2021. Archived August 12, 2022. Archived screen recording available at DeSmog. a Minnesota-based²³⁸“Investor Relations,” Xcel Energy, Archived February 19, 2024. Archive URL: https://archive.ph/ZV3cT gas and electric utility that serves Colorado, Michigan, Minnesota, New Mexico, North Dakota, South Dakota, Texas, and Wisconsin.²³⁹“Communities Served,” Xcel Energy, Archived March 28, 2024. Archive URL: https://archive.ph/6yhhB Carmichael Lynch cultivated Xcel Energy’s climate-friendly image with paid posts on social media advertising Xcel’s announcement that it would rely on completely carbon-free energy by 2050.²⁴⁰“Xcel Energy: Energy is Everything,” Carmichael Lynch, 2021. Archived August 12, 2022. Archived screen recording available at DeSmog. Around the same time the “Energy is Everything” ads were playing on Facebook and Instagram,²⁴¹ Xcel Energy. “Energy. It’s the sun, the wind and you. It’s a unifying force that will get us to a carbon-free future. You. Us. Together.,” Meta Ad Library, December 14, 2021. Archived .pdf available at DeSmog. Xcel Energy began funding Coloradans for Energy Access. This gas industry front group spread misinformation about electrification’s costs and supported expanded natural gas production. 

When Denver’s Channel 9 News asked Xcel why it advertises when many of its customers only have one option for an electric utility, Xcel Energy confirmed that some of its advertisements were paid for by consumer electricity bills.²⁴²Marshall Zelinger. “Why is Xcel Energy advertising to a captive audience?” Channel 9 News, February 3, 2023. Archived December 13, 2023. Archive URL: https://archive.is/RnAmT

2020

Campbell Ewald launched the “Rescue Relay” campaign for Valero, which featured advertisements showing the fossil fuel company’s work to rescue dogs from kill shelters.²⁴⁴“Congrats to our fantastic CE Media team for winning a 2020 MediaPost Creative Media Award for their work on the Valero EnergyRescue Relay campaign,” Campbell Ewald Facebook Account, February 5, 2021. Archived copy available at DeSmog. Campbell Ewald copywriter and creative director David Bierman²⁴⁵“About,” David Bierman, 2020. Archived January 28, 2020. Archive URL: https://archive.is/nY0vZ described the campaign’s objective on his website: “Most people don’t get the warm fuzzies about an oil company. We tried to change that by aligning Valero with a nationwide network of rescue relays who shepherd at-risk dogs from kill shelters to their forever homes.”²⁴⁶David Bierman. “Valero Rescue Relay,” DavidBierman.com, 2020. Archived December 11, 2023. Archive URL: https://archive.is/QCbHE 

One video ad created by Campbell Ewald for the “Rescue Relay” campaign opened with a video of a dog and a voiceover that said, “Ducky is scheduled to be euthanized today.”²⁴⁷David Bierman. “Valero Rescue Relay,” DavidBierman.com, 2020. Archived December 11, 2023. Archive URL: https://archive.is/QCbHE Instead, the dog is rescued, and the video ends with “Valero provides top-tier quality fuel to rescue relay organizations that help dogs like Ducky.” Campbell Ewald ran “Rescue Relay” advertisements on social media, and its video ads received over 32 million views.²⁴⁸David Bierman. “Valero Rescue Relay,” DavidBierman.com, 2020. Archived December 11, 2023. Archive URL: https://archive.is/QCbHE Campbell Ewald won a MediaPost award for the campaign.²⁴⁹“Planning & Buying Awards,” MediaPost, February 5, 2021. Archived December 11, 2021. Archive URL: https://archive.is/IOM4N

2018 

Carmichael Lynch Relate launched “Choose Go” for Conoco, a campaign to improve the brand’s image with 18 to 24-year-olds.²⁵⁰“Conoco: Choose Go by Carmichael Lynch,” The Drum, May 2018. Archived January 4, 2024. Archive URL: https://archive.is/vGH4X Carmichael Lynch Relate wrote on its website that the campaign’s digital outreach included memes and video games targeted toward young consumers.²⁵¹“Inspiring a younger audience to “Choose Go,” Carmichael Lynch Relate, 2018. Archived July 5, 2021. Archive URL: https://archive.is/H3bAK Carmichael Lynch Relate also reported that “Conoco sold 40 million more gallons of gas in the campaign’s first five months compared to the year prior.” This line was removed²⁵²Kathryn Lundstrom & Emmy Liederman. “Turning Agencies Against Fossil Fuel Brands Harkens Back to the Tobacco Wars,” AdWeek, October 25, 2021. Archived .pdf available at DeSmog. from the Carmichael Lynch Relate website after environmental journalist Molly Taft mentioned it in a 2021 article.²⁵³Molly Taft. “I Hate That Conoco Is So Good at Social Media,” Gizmodo, July 5, 2021. Archived July 5, 2021. Archive URL: https://archive.ph/DRdR6

December 2015

Valero named IPG subsidiary Campbell Ewald as its agency of record.²⁵⁴Erik Oster. “Valero Energy Corporation Names Campbell Ewald AOR,” AgencySpy, December 9, 2015. Archived October 12, 2017. Archive URL: https://archive.is/f5e6s According to advertising trade publication Agency Spy, Valero was spending $10 to $15 million annually when it hired Campbell Ewald to handle media buying, advertising, and branding.

Related Organizations

Subsidiary: Weber Shandwick

Contact & Address

909 Third Avenue
New York, NY 10022 
USA
+1 (212) 704-1200

Social Media

• Facebook: Interpublic Group (IPG)
• LinkedIn: Interpublic Group (IPG)
• Instagram: interpublicipg
• X: @InterpublicIPG

UPDATE (02/10/2025): This database has been updated with additional fossil fuel contracts.

CORRECTION (02/03/2025): The profile has been updated to remove UM’s income from its 2018 and 2019 contract with AGL (previously stated as $23,000,000) as it not clear whether this figure refers to the contract value. The value of UM’s 2011 contract with Equinox has also been removed as the previously stated £2,000,000 refers to the overall value of the account rather than how much UM was paid for the work.

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