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Interpublic Group

Interpublic Group logo

Background

New York-based Interpublic Group, also known as IPG, is one of the worldโ€™s largest advertising and public relations holding companies, with offices in over 100 countries. IPG and Omnicom announced in December 2024 that Omnicom, a competitor holding company, would take over IPG. This takeover of IPG will create the biggest advertising holding company in the world in terms of revenue.1Cameron Clarke. โ€œWhat you need to know about Omnicomโ€™s acquisition of Interpublic,โ€ The Drum, December 8, 2024. Archived December 17, 2024. Archive URL: https://archive.ph/mbJb8

Its subsidiaries have worked for fossil fuel clients, including ExxonMobil, Saudi Aramco, Shell, Valero, and Phillips 66 in recent years. Weber Shandwick, McCann, UM, FCB, and Carmichael Lynch are several IPG companies with fossil fuel clients.2See “Fossil Fuel Clients” table below. ย 

Clean Creatives poster calling out IPG subsidiary McCann's work for fossil fuel clients.
Clean Creatives distributed this poster around New York City in September 2023.3“Dear New Yorkers who work at @mccann_mw ๐ŸŒ‡ Do those emojis look eerily familiar? Weโ€™ll tell you this – orange is not your color. Itโ€™s great for that chunky cardigan you love – but not on your skyline. Why was the sky orange? Because fossil fuel companies like @Saudi Aramco, @Copec, and more keep polluting – and McCann still works for them. Itโ€™s not your fault. But you can fix it, and we can support you.โœ‰๏ธโžก๏ธDM us to learn how,” Instagram post by Clean Creatives, September 20, 2023. Archive URL: https://archive.ph/YI79L
Campbell Ewald ad for Valero, 2016
Ad from Campbell Ewald for Valero, 2016.4Campbell Ewald. โ€œValero – โ€˜Drive Cleanโ€™โ€™,โ€ AdForum, 2016. Archived December 11, 2023. Archive URL: https://archive.is/PaqPV

Contract with Valero

In December 2015, Valero named Campbell Ewald as its advertising and public relations agency of record.5Erik Oster. “Valero Energy Corporation Names Campbell Ewald AOR,” AgencySpy, December 9, 2015. Archived October 12, 2017. Archive URL: https://archive.is/f5e6s When Valero announced the partnership, Campbell Ewald President Kevin Wertz told advertising trade publication Agency Spy that โ€œworking with the worldโ€™s largest independent refiner and one of the biggest renewable fuels producers is very exciting. Valeroโ€™s leading ethical practices will help us create some truly purposeful work.โ€

Many of Valeroโ€™s advertising campaigns created while Campbell Ewald was its agency of record positioned the fossil fuel company as a leader in the energy transition.6โ€œValero – โ€˜Drive Cleanโ€™,โ€ AdForum, 2016. Archived December 11, 2023. Archive URL: https://archive.is/PaqPV In 2022, Valero launched the โ€œRight Nowโ€ campaign, which focused on the fossil fuel companyโ€™s investment in ethanol and diesel from waste feedstocks.7โ€œRight Now: Fried Fuel,โ€ Valero YouTube Account, August 8, 2022. Archived March 13, 2024. Archive URL: https://archive.is/yMeye Valero refers to these fuels as โ€œlow carbon fuels.โ€8 โ€œESG Report,โ€ Valero, August 2023. Archived October 18, 2023. Archived .pdf available at DeSmog. The campaign continued advertising through the end of 2023 and advertised Valeroโ€™s involvement in a carbon capture pipeline.9โ€œValero TV Spot, โ€˜Treesโ€™,โ€ iSpotTV, March 31, 2023. Archived January 9, 2024. Archive URL: https://archive.is/cWWgl According to advertising intelligence service MediaRadar, Valero spent more than $2 million on television advertisements for the โ€œRight Nowโ€ campaign.

Stance on Climate Change

IPG acknowledges the risk of climate change to its business.10โ€œInterpublic Group of Companies, Inc. – Climate Change 2023,โ€ Carbon Disclosure Project, 2023. Archived March 8, 2024. Archived .pdf available at DeSmog. In its 2023 report to the Carbon Disclosure Project, IPG said it sees publicizing its โ€œvisible commitment to sustainabilityโ€ as a way to improve its reputation among clients.11โ€œInterpublic Group of Companies, Inc. – Climate Change 2023,page 6,โ€ Carbon Disclosure Project, 2023. Archived March 8, 2024. Archived .pdf available at DeSmog. 

In September 2022, IPG announced it would review the climate goals of prospective fossil fuel clients before agreeing to new work.12(Press Release). โ€œIPG Takes New Steps in Considering Energy and Fuel Clients,โ€ IPG, September 23, 2022. Archived October 5, 2022. Archive URL: https://archive.is/yrcia IPG also stated that it would not work on messaging campaigns seeking to influence policy to โ€œextend the life of fossil fuels.โ€ However, the policy has been criticized for not applying these tests to existing clients, allowing McCann to continue working for, in one example, Aramco.13Sam Bright and TJ Jordan. โ€œMcCann to Make New Pitch for Aramco Oil and Gas Advertising Work,โ€ DeSmog, November 16, 2023. In 2024, the campaign group Clean Creatives found that IPG had the same number of fossil fuel contracts as in 2023.14โ€œThe F-List 2024,โ€ Clean Creatives, 2024. Archived December 28, 2024. Archive URL: https://archive.ph/Cu565 And IPG employees have told DeSmog they felt let down by the pledge – โ€œYou could drive an oil tanker through some of the loopholes in it,โ€ said one.15Sam Bright and TJ Jordan. โ€œMcCann to Make New Pitch for Aramco Oil and Gas Advertising Work,โ€ DeSmog, November 16, 2023.

The IPG policy also includes a net zero target of 2040. However, critics say this does not accurately represent their climate impact. It only includes emissions from business operations such as powering office buildings and staff travel, excluding the potential effect of protecting the reputations and selling the products of fossil fuel clients like Aramco.16Sam Bright and TJ Jordan. โ€œMcCann to Make New Pitch for Aramco Oil and Gas Advertising Work,โ€ DeSmog, November 16, 2023.

Funding

In 2022, IPG reported a total revenue of $10.9 billion.17(Press Release). โ€œInterpublic Announces Third Quarter and First Nine Months 2023 Results,โ€ IPG, October 20, 2023. Archived March 13, 2024. Archive URL: https://archive.is/TZexG

Fossil Fuel Clients

YearRegionSubsidiaryClientIncome, If Available/ CampaignCitation
2024UMAramco18“Jobs: Junior Account Manager,” Premier Group, c. 2024. Archived August 31, 2024. Archive URL: https://archive.ph/iEHmT
2024EuropeMcCann PragueCEZ Group19“McCann Prague,” Vladimir Zikmund, resumรฉ snapshot. Archived January 21, 2025. Archived .pdf available at DeSmog.
2024Momentum WorldwideChevron20“Experience: Momentum Worldwide,” Melissa Hamilton, SVP, Integrated Production & Creative Technology at Momentum Worldwide, resumรฉ snapshot. Archived January 21, 2025. Archived .pdf available at DeSmog.
2024GlobalFutureBrandConocoPhillips21โ€œKarsten Kjems,โ€ Karsten Kjems LinkedIn Account, 2024. Archived .pdf available at DeSmog.
2024EuropeMcCann WorldgroupElpedison22โ€œELPEDISON / Another Time,โ€ McCann Worldgroup Greece YouTube Account, September 24, 2024. Archived .mp4 available at DeSmog.
2024FCB (Bucharest)Enel23“Costin Milu este noul Creative Director al agenศ›iei FCB Bucharest,” Forbes Romania, January 19, 2024. Archived January 21, 2025. Archive URL: http://archive.today/EDlF0
2024GlobalIPG MediabrandsEquinor24“Equinor bryter med Try etter ti รฅr – Anorak fรฅr jobben,” Kampanje, January 9, 2024. Archived August 14, 2024. Archive URL: http://archive.today/Jtl5m
2024UKMcCannEquinor25“Equinor bryter med Try etter ti รฅr – Anorak fรฅr jobben,” Kampanje, January 9, 2024. Archived August 14, 2024. Archive URL: http://archive.today/Jtl5m
2024United StatesCarmichael Lynch (Tierney Agency)Exelon (PECO)26โ€œDirectory of Public Relations Firms 54th Annual Edition,โ€ Oโ€™Dwyers, 2024. Archived January 13, 2025. Archived .pdf available at DeSmog.
2024GlobalIPG MediabrandsExxonMobil27“Sophia Erskine,” Sophia Erskine LinkedIn Account, 2025. Archived .pdf available at DeSmog.
2024MullenLoweGasolineras Uno28“Disfrutemos juntos el Veruno โ€“ Febrero 2024,” Publicidad Comercial: Mullenlowe Honduras. Archived July 30, 2024. Archive URL: http://archive.today/Xpfcv
2024FCB (Bucharest)OMV Petrom29“FCB Bucharest,” AmCham Romania: American Chamber of Commerce Romania. Archived January 21, 2025. Archive URL: http://archive.today/wewEg
2024InitiativePetroCanada30“Melissa Schwartz’s Post,” Melissa Schwartz LinkedIn Account, 2025. Archived .pdf available at DeSmog.
2024McCannPetroCanada31“Melissa Schwartz’s Post,” Melissa Schwartz LinkedIn Account, 2025. Archived .pdf available at DeSmog.
2024Momentum WorldwidePetroCanada32“Melissa Schwartz’s Post,” Melissa Schwartz LinkedIn Account, 2025. Archived .pdf available at DeSmog.
2024EuropeDeLeMa McCann CyprusPetrolina33“MyPetrolina app – Nissan X-Trail e-POWER campaign,” DeLeMaCY YouTube Account, April 11, 2024. Archived .mp4 available at DeSmog.
2024MENAFCBPetromin34โ€œAlAfak Horizon FCB Saudi Arabia,โ€ Campaign, p.25, May 27, 2024. Archived July 17, 2024. Archived .pdf available at DeSmog.
2024APACMcCann Erickson MalaysiaPetronas35“Ainsley Lok,” Ainsley Lok, resumรฉ snapshot, Agencies Dentsu and McCann, Client, Petronas. Archived .pdf available at DeSmog.
2024United StatesCarmichael LynchPhillips 6636โ€œAlicia Lees,โ€ Alicia Lees LinkedIn Account, 2024. Archived .pdf available at DeSmog.
2024South AmericaIPG Mediabrands PeruPluspetrol37“Renzo Aguilar Vargas,” Renzo Aguilar Vargas LinkedIn Account, 2025. Archived .pdf available at DeSmog.
2024EuropeMcCann ItalyQ838โ€œQ8 FESTEGGIA 40 ANNI IN ITALIA CON UNO SPOT CHE RIPERCORRE LA SUA STORIA. FIRMA MCCANN CON THINK CATTLEYA,โ€ Brand News, June 7, 2024. Archived August 3, 2024. Archive URL: https://archive.ph/no59c
2024GlobalUMSABIC39“Campaign Middle East: Saudi Arabia Report 2024: From Old Traditions to New Visions,” Issuu. Archived February 13, 2025. Archived .pdf available at DeSmog.
2024FCB ArtgroupTotalEnergies40โ€œTotalEnergies ฤฐstasyonlarฤฑ’nฤฑn Club รผyelerine รถzel dev mรผjdesini duyurduฤŸumuz filmimiz yayฤฑnda!,โ€ LinkedIn post by FCB Artgroup, 2024. Archived .pdf available at DeSmog.
2024McCann New YorkValero41“Blair Baker,” Blair Baker LinkedIn Account, 2025. Archived .pdf available at DeSmog.
2024United StatesCarmichael LynchXcel Energy42โ€œConor McGinnis,โ€ Conor McGinnis LinkedIn Account, 2024. Archived .pdf available at DeSmog.
2023AustraliaUMAGL43[Press Release]. “Paramount ANZ And AGL Invite Viewers To โ€˜Join The Changeโ€™,” Paramount, August 18, 2023. Archived August 31, 2024. Archive URL: https://archive.ph/IW0Q9
2023FP7 McCannAramco44“Campaign Middle East: Saudi Arabia Report 2023,” Issuu, May 29, 2023. Archived January 22, 2025. Archived .pdf available at DeSmog.
2023IndiaWeber ShandwickCairn Oil & Gas45“Anshita Mishra,” Anshita Mishra LinkedIn Account, 2023. Archived .pdf available at DeSmog.
2023UKThe Brooklyn Brothers (Golin)Castrol (BP)46“Castrol’s Latest Ad from the Brooklyn Brothers Is a Neon Feast for the Eyes,” Little Black Book Online, July 19, 2023. Archived January 23, 2025. Archive URL: https://archive.ph/wip/2Bkvu
2023EuropeMcCann PragueCEZ Group47“McCann Prague,” Vladimir Zikmund, resumรฉ snapshot. Archived January 21, 2025. Archived .pdf available at DeSmog.
2023Momentum WorldwideChevron48“Who Does It: Sampson Yimer,” Momentum Worldwide, 2023. Archived June 4, 2023. Archived .png available at DeSmog.
2023GlobalFutureBrandConocoPhillips49โ€œKarsten Kjems,โ€ Karsten Kjems LinkedIn Account, 2024. Archived .pdf available at DeSmog.
2023McCannCopec50“Copec: Muevo,” McCann Worldgroup, 2023. Archived December 14, 2023. Archive URL: https://archive.is/PNfN5 51“COPEC – Juegos Panamericanos,” La Asociaciรณn Chilena de Publicidad Youtube Account, October 26, 2023.
2023EuropeMcCann WorldgroupElpedison52“Elpedison,” Bezier Animation Studio, Agency: McCann Worldgroup Greece, October 23, 2023. Archived .pdf available at DeSmog.
2023AustraliaInitiativeEnergyAustralia53Ashley Regan. “Initiative wins EnergyAustralia pitch,” Ad News, December 5, 2022. Archived December 5, 2022. Archive URL: https://archive.is/j41kh
2023GlobalIPG MediabrandsEquinor54“A $270 trillion net zero funding gap exists: Industry experts and economics discuss how to fill it,” Equinor, Paid for by MEDIABRANDS LIMITED, Ran from Oct 6, 2023, to Dec 17, 2023, Archived July 5, 2024. Archived .pdf available at DeSmog.
2023McCannEquinor55“About Us,” McCann Enterprise, Archived June 2, 2023. Archive URL: https://archive.ph/Yk75T
2023United StatesTierney AgencyExelon (PECO)56โ€œShining Together,โ€ Tierney Agency, 2023. Archived May 22, 2023. Archive URL: https://archive.ph/yBpO6
2023UMExxonMobil57“2023 Finalists: Excellence in Integrated Marketing,” Marketing Excellence Awards Singapore, 2023. Archived October 6, 2023. Michael Bรผrgi. “UM and Magna undergo multiple rounds of layoffs amid client losses,” Digiday, December 4, 2023. Archived December 12, 2023. Archive URL: https://archive.is/ymUjZ
2023USA, UKWeber ShandwickExxonMobil58“ExxonMobil: The Best for Your Boat,” Ads of the World, March 2023. Archived September 22, 2023. Archive URL: https://archive.is/Yod4m
2023MullenLowe NicaraguaGasolineras Uno59โ€œIlich Buitrago Aguilar,โ€ Ilich Buitrago Aguilar LinkedIn Account, 2024. Archived .pdf available at DeSmog.
2023EuropeWeber ShandwickIndependent Fuel Suppliers Association (UPEI)60“Weber Shandwick,” LobbyFacts.eu, 2023. Archived January 2, 2024. Archived .pdf available at DeSmog.
2023IndiaFCBKinnectIndian Oil61“This Holi, Indian Oil invokes sense of purpose & joy,” Exchange 4 Media, March 7, 2023. Archived March 14, 2023. Archive URL: https://archive.is/IGbDT 62“FCBKinnect,” FCBKinnect, Archived June 4, 2023. Archived .pdf available at DeSmog.
2023AustraliaMedia Brands Content StudioJemena63Darcy Song. “Jemena hands creative account to IPGโ€™s MBCS; stays with Initiative for media,” Mumbrella, January 25, 2023. Archived March 23, 2023. Archive URL: https://archive.is/PWykH
2023AustraliaInitiativeJemena64Darcy Song. “Jemena hands creative account to IPGโ€™s MBCS; stays with Initiative for media,” Mumbrella, January 25, 2023. Archived March 23, 2023. Archive URL: https://archive.is/PWykH
2023AustraliaInitiativeKleenheat65Kim Shaw. “KLEENHEAT LAUNCHES โ€˜NO SONG AND DANCEโ€™ CAMPAIGN VIA THE BRAND AGENCY,” Campaign Brief, July 10, 2023. Archived December 13, 2023. Archive URL: https://archive.is/hNGYP
2023MullenLowePertamina66“Motor Tangguh, No Problemo!: Pertamina Lubricant,” Mullenlowe Lintas Indonesia. Archived January 24, 2025. Archived .pdf available at DeSmog.
2023MRMPetrobras67“CASE BR Mania,” dexa.ag Instagram post, July 28, 2023. Archived November 1, 2024. Archived .pdf available at DeSmog.
2023CanadaInitiativePetroCanada68Justin Crann. “Why McCann is expanding its digital and media teams out west,” Strategy, February 22, 2023. Archived March 7, 2023. Archive URL: https://archive.is/bHgFV
2023CanadaMcCannPetroCanada69Justin Crann. “Why McCann is expanding its digital and media teams out west,” Strategy, February 22, 2023. Archived March 7, 2023. Archive URL: https://archive.is/bHgFV
2023MENAFCBPetromin70“Campaign Middle East: Saudi Arabia Report 2023,” Issuu, May 29, 2023. Archived January 22, 2025. Archived .pdf available at DeSmog.
2023APACIPG MediaBrandsPetronas71Kim Shaw. “MBCS & PETRONAS DELVE INTO CULTURAL DREAMS AND DANCES IN CELEBRATION OF KAAMATAN & GAWAI DAYAK,” Campaign Brief Asia, May 26, 2023. Archived June 4, 2023. Archive URL: https://archive.is/yXgO4
2023APACMcCann Erickson MalaysiaPetronas72“Ainsley Lok,” Ainsley Lok, resumรฉ snapshot, Agencies Dentsu and McCann, Client, Petronas. Archived .pdf available at DeSmog.
2023South AmericaIPG Mediabrands PeruPluspetrol73“Renzo Aguilar Vargas,” Renzo Aguilar Vargas LinkedIn Account, 2025. Archived .pdf available at DeSmog.
2023USACarmichael LynchPhillips 66Go Go Go74“Conoco TV Spot, ‘Fueling All the Ways You Go,” iSpotTV, November 14, 2023. Archived December 12, 2023. Archive URL: https://archive.ph/vttdK
2023GlobalMcCann EnterpriseSABIC75โ€œCan mankind come together through business to solve the problems that we can’t fix on our own?,โ€ McCann Enterprise, Accessed January 13, 2025. Archived January 13, 2025. Archive URL: https://archive.ph/Qqkyk
2023GlobalUMSABIC76“Wie konnen wir die Kreislaufwirtschaft unterstutzen,” SABIC, Paid for by UNIVERSAL MCCANN INTERACTIVE, Ran from Nov 10, 2023 to Nov 13, 2023. Archived .pdf available at DeSmog.
2023South AfricaFCBAfricaSasol77“Our Clients,” FCB Africa. Archived April 5, 2023. Archived .pdf available at DeSmog.
2023Jack MortonSaudi Aramco78“Agency: Jack Morton MENAT,” Campaign Middle East, Archived December 14, 2023. Archive URL: https://archive.ph/NdvMy
2023McCann/ FP7Saudi Aramco79“Campaign – Saudi Arabia Report 2023,” Motivate Media Group Issuu Account, May 30, 2023. Archived .pdf available at DeSmog.
2023Ensemble WorldwideShell80“Our Partners,” Ensemble Worldwide, 2023. Archived February 3, 2023. Archive URL: https://archive.ph/eZVn7
2023EuropeWeber ShandwickShell81“Weber Shandwick,” LobbyFacts.eu, 2023. Archived January 2, 2024. Archived .xlsx available at DeSmog.
2023EuropeFCBArtgroupTotalEnergies82“EFFIE TรœRKฤฐYE 2023 – KAZANANLAR,” Effie Awards Turkey, 2023. Archived July 3, 2023. Archive URL: https://archive.ph/Fg6Eq
2023McCann New YorkValero83“Blair Baker,” Blair Baker LinkedIn Account, 2025. Archived .pdf available at DeSmog.
2023USACarmichael LynchXcel Energy84“CL Media,” Carmichael Lynch, 2023. Archived May 29, 2023. Archived .mov available at DeSmog.
2023ArgentinaMcCannYPF85“YPF | Cientรญfico,” Mercado McCann YouTube Account, January 6, 2023. Archived April 13, 2023. Archived .mov available at DeSmog.
2022AustraliaUMAGL86Calum Jaspan. “AGL to stay with UM after demerger dramas; creative undecided,” Mumbrella, July 28, 2022. Archived January 28, 2024. Archive URL: https://archive.ph/mYaK9
2022McCann WorldgroupAramco87“Elizabeth Reid,” Elizabeth Reid resumรฉ snapshot. Agency McCann Worldgroup, Client Saudi Aramco. Archive January 27, 2025. Archived .pdf available at DeSmog
2022IndiaWeber ShandwickCairn Oil & Gas88“2022 Award Winners,” Public Relations & Communication Association Asia Pacific, 2022. Archived January 29, 2023. Archive URL: https://archive.ph/Xt6Ro
2022EuropeMcCann PragueCEZ Group89“Last from the commercial series for ฤŒEZ Group,” unreal_visual, Agency: McCann Prague Instagram post, December 6, 2022. Archived January 24, 2025. Archived .pdf available at DeSmog.
2022Momentum WorldwideChevron90“Come by the @Chevron Fan Energy HQ and show us what your energy can do!” @Chevron_Golf X Account, April 2, 2022. Archived December 14, 2023. Archive URL: https://archive.is/gbdfu “Fan Energy HQ,” Wildlife, Archived December 14, 2023. Archived .mov available at DeSmog.
2022McCannCopec91“COPEC Lo รบltimo de @eldiegoruiz para @mccann.santiago,” Cueca Films Instagram Account, August 23, 2022. Archived December 14, 2023. Archived .png available at DeSmog.
2022EuropeMcCann WorldgroupElpedison92“Elpedison,” McCann Worldgroup Greece, July 22, 2022. Archived January 24, 2025. Archived .pdf available at DeSmog.
2022AustraliaInitiativeEnergyAustralia93Ashley Regan. “Initiative wins EnergyAustralia pitch,” Ad News, December 5, 2022. Archived December 5, 2022. Archive URL: https://archive.is/j41kh
2022BrazilMcCannEquinor94“Neste ano, nossa รกrvore foi decorada com bolas estampadas com as marcas dos nossos clientes,” WMcCann Brasil Instagram Account, December 23, 2022. Archived December 14, 2023. Archive URL: https://archive.is/MijFK
2022UMExxonMobil95“Shortlist for the Digital Media Awards 2023 released,” Campaign Asia, April 4, 2023. Archived April 5, 2023. Archive URL: https://archive.is/GQHKA
2022Weber ShandwickExxonMobil96Weber Shandwick. “Email Nurture Program Generates Qualified Leads Across 3 Sectors,” Weber Shandwick Medium Account, January 14, 2022. Archived December 28, 2023. Archive URL: https://archive.is/n7Vgo
2022EuropeWeber ShandwickIndependent Fuel Suppliers Association (UPEI)50,000โ‚ฌ – 99,999โ‚ฌ97“Weber Shandwick,” LobbyFacts.eu, 2023. Archived January 2, 2024. Archived .xlsx available at DeSmog.
2022AustraliaInitiativeJemena98Darcy Song. “Jemena hands creative account to IPGโ€™s MBCS; stays with Initiative for media,” Mumbrella, January 25, 2023. Archived March 23, 2023. Archive URL: https://archive.is/PWykH
2022AustraliaInitiativeKleenheat99Ricki Green. “KLEENHEAT APPOINTS INITIATIVE PERTH AS MEDIA AGENCY FOLLOWING A SELECTION PROCESS,” Campaign Brief, March 10, 2022. Archived March 29, 2023. Archive URL: https://archive.is/f3Vsw
2022CanadaMcCannPetroCanada100David Brown. “Why McCann made a 24-hour documentary,” The Message, November 23, 2022. Archived December 15, 2023. Archived .pdf available at DeSmog.
2022EuropeDeLeMa McCann CyprusPetrolina101“MyPetrolina app,” DeLeMaCY, March 14, 2022. Archived .mp4 available at DeSmog.
2022MENAFCBPetromin102“Horizon Holdings Elevates Rafic Saadeh and Mazen Jawad,” Little Black Book, June 6, 2022. Archived January 24, 2025. Archive URL: http://archive.today/Sg01B
2022APACIPG MediaBrandsPetronas103Kim Shaw. “ENSEMBLE WORLDWIDE MALAYSIA CREATES TRIBUTE TO MALAYSIANS IN ORIGINAL DRAMA SERIES FOR PETRONAS,” Campaign Brief, February 14, 2022. Archived March 10, 2022. Archive URL: https://archive.is/IjNZ4
2022APACMcCann Erickson MalaysiaPetronas104“Ainsley Lok,” Ainsley Lok, resumรฉ snapshot, Agencies Dentsu and McCann, Client, Petronas. Archived .pdf available at DeSmog.
2022USACarmichael Lynch RelatePhillips 66105[Press Release]. “Phillips 66ยฎ Honors Teachers as Part of the Big 12 Basketball Championships,” Phillips 66, March 11, 2022. Archived March 12, 2022. Archive URL: https://archive.ph/E2lEv
2022EuropeWeber ShandwickRepsol50,000โ‚ฌ – 99,999โ‚ฌ106“Weber Shandwick,” LobbyFacts.eu, 2023. Archived January 2, 2024. Archived .xlsx available at DeSmog.
2022Jack MortonSaudi Aramco107“Jack Morton Expands MENAT Operations to the Kingdom of Saudi Arabia with Key Leadership Hires,” Little Black Book, October 11, 2022. Archived November 11, 2022. Archive URL: https://archive.is/aiTni
2022FP7 McCannSaudi Aramco108Ishwari Khatu. “Mohammed Bahmishan to head FP7 McCann KSA,” Campaign Middle East, November 1, 2022. Archived November 1, 2022. Archive URL: https://archive.is/JxoCt
2022McCann Relationship MarketingSaudi Aramco109“Charles Eddy joins MRM Middle East, North Africa & Turkey as general manager,” Campaign Middle East, March 4, 2022. Archived March 7, 2022. Archive URL: https://archive.is/TOU8h
2022Ensemble WorldwideShell110“Our Partners,” Ensemble Worldwide, Archived September 17, 2022. Archived .pdf available at DeSmog.
2022EuropeWeber ShandwickShell50,000โ‚ฌ – 99,999โ‚ฌ111“Weber Shandwick,” LobbyFacts.eu, 2023. Archived January 2, 2024. Archived .xlsx available at DeSmog.
2022USACampbell EwaldValero112Brian Kahn. “Big Oil’s New Ad Campaign Is ‘One of the Creepiest’ It’s Ever Made,” Gizmodo, January 27, 2022. Archived Febraury 1, 2022. Archive URL: https://archive.ph/UnmBI
2022USAMcCannValero113“Right now. Valero,” Patrick Virgie, 2022. Archived September 26, 2023. Archive URL: https://archive.ph/SaIad
2022USACamichael LynchXcel Energy114“Xcel Energy Selects Carmichael Lynch As Agency of Record,” Carmichael Lynch, Cision PR Newswire, April 8, 2019. Archived January 7, 2020. Archive URL: https://archive.is/CEGSm
2022ArgentinaMcCannYPF115“MERCADO MCCANN CELEBRA CON IMPULSO LOS 100 Aร‘OS DE YPF,” Latin Spots, January 27, 2022. Archived December 18, 2023. Archived .pdf available at DeSmog.
2021AustraliaUMAGL116Miranda Ward. “AGL hunts for new ad agencies as Mike Cannon-Brookes disrupts demerger,” Financial Review, May 9, 2022. Archived June 10, 2022. Archive URL: https://archive.ph/docU5
2021Weber ShandwickAmerican Chemistry Council117“Weber Shandwick,” LobbyFacts.eu. Archived January 3, 2024. Archive URL: http://archive.today/IcMgm
2021McCann WorldgroupAramco118“Elizabeth Reid,” Elizabeth Reid resumรฉ snapshot. Agency McCann Worldgroup, Client Saudi Aramco. Archive January 27, 2025. Archived .pdf available at DeSmog
2021BrazilMRM BrasilBR Distribuidora119“Unidade da McCann Worldgroup, torna-se MRM Brasil,” AdNews, April 5, 2021. Archived April 11, 2021. Archive URL: https://archive.is/cXcYA
2021UKThe Brooklyn Brothers (Golin)Castrol (BP)120“Castrol Edge Titanium Trials,” Brooklyn Brothers. Archived November 28, 2021. Archived .pdf available at DeSmog.
2021EuropeMcCann PragueCEZ Group121โ€œฤŒEZ si na reklamu vybรญrรก agenturu McCann-Erickson,โ€ MediaGuru, March 15, 2021. Archived February 10, 2024. Archived .pdf available at DeSmog.
2021Momentum WorldwideChevron122“Who we do it with,” Momentum Worldwide, Archived March 2, 2021. Archive URL: https://archive.ph/dNvHB
2021EuropeWeber ShandwickEni123“WEBER SHANDWICK ID CARD,” Association of Accredited Public Policy Advocates to the European Union, May 5, 2021. Archived May 13, 2021. Archive URL: https://archive.is/ebvkK
2021BrazilMcCannEquinor124“Equinor: Two Decades of Operation in Brazil,” WMcCann, September 27, 2021. Archived January 28, 2023. Archive URL: https://archive.is/LZV9f
2021UMExxonMobil125[Press Release]. “UM Named Media Agency of Record for NYC & Company ‘It’s Time for New York City’,” PR Newswire, June 24, 2021. Archived July 3, 2021. Archive URL: https://archive.ph/bYZUn
2021Weber ShandwickExxonMobil126Weber Shandwick. “Email Nurture Program Generates Qualified Leads Across 3 Sectors,” Weber Shandwick Medium Account, January 14, 2022. Archived December 28, 2023. Archive URL: https://archive.is/n7Vgo
2021MullenLowe NicaraguaGasolineras Uno127“Alejandro Mendoza Gonzรกlez,” Alejandro Mendoza Gonzรกlez LinkedIn Account. Archived .pdf available at DeSmog.
2021EuropeWeber ShandwickIndependent Fuel Suppliers Association (UPEI)25,000โ‚ฌ – 49,999โ‚ฌ128“Weber Shandwick,” Lobby Facts.eu, August 30, 2022. Archived January 3, 2024. Archived .pdf available at DeSmog.
2021AustraliaInitiativeJemena129Darcy Song. “Jemena hands creative account to IPGโ€™s MBCS; stays with Initiative for media,” Mumbrella, January 25, 2023. Archived March 23, 2023. Archive URL: https://archive.is/PWykH
2021EuropeWeber ShandwickNeste10,000โ‚ฌ – 24,999โ‚ฌ130“Weber Shandwick,” Lobby Facts.eu, August 30, 2022. Archived January 3, 2024. Archived .pdf available at DeSmog.
2021CanadaMcCannPetroCanada131David Brown. “Why Petro-Canada is celebrating coaches for the Olympics,” The Message, August 4, 2021. Archived September 25, 2023. Archive URL: https://archive.is/qxlVn
2021APACIPG MediaBrandsPetronas132“Petronas Campaign in Malaysia Emphasizes a Message of Hope and Joy for Merdeka and Malaysia Day,” Branding in Asia, September 3, 2021. Archived October 24, 2023. Archive URL: https://archive.ph/2RXBJ
2021USACarmichael Lynch RelatePhillips 66133“Carmichael Lynch Relate: Client List,” PRovoke Media, 2021. Archived December 12, 2023. Archive URL: https://archive.is/8Wmnn
2021EuropeWeber ShandwickRepsol50,000โ‚ฌ – 99,999โ‚ฌ134“Weber Shandwick,” Lobby Facts.eu, August 30, 2022. Archived January 3, 2024. Archived .pdf available at DeSmog.
2021GlobalMcCann UKSABIC135“Francesca Martorelli,” McCann. Archived January 27, 2025. Archive URL: http://archive.today/6u38w
2021McCannSaudi Aramco136Ishwari Khatu. “Marketing Game Changer 2022: Aramcoโ€™s Kirk Collingwood,” Campaign Middle East, December 20, 2022. Archived December 21, 2022. Archive URL: https://archive.is/An1QT
2021EuropeWeber ShandwickShell50,000โ‚ฌ – 99,999โ‚ฌ137“Weber Shandwick,” Lobby Facts.eu, August 30, 2022. Archived January 3, 2024. Archived .pdf available at DeSmog.
2021EuropeWeber ShandwickTotalEnergies138“WEBER SHANDWICK ID CARD,” Association of Accredited Public Policy Advocates to the European Union, May 5, 2021. Archived May 13, 2021. Archive URL: https://archive.is/ebvkK
2021USACampbell EwaldValero139Brian Kahn. “Big Oil’s New Ad Campaign Is ‘One of the Creepiest’ It’s Ever Made,” Gizmodo, January 27, 2022. Archived Febraury 1, 2022. Archive URL: https://archive.ph/UnmBI
2021USACarmichael LynchXcel Energy140“Xcel Energy – Carbon Free – Energy is Everything,” AdForum, 2021. Archived December 12, 2023. Archive URL: https://archive.ph/rpbXE
2021ArgentinaMcCannYPF141“YPF Luz | Generaciรณn,” Mercado McCann Youtube Account, June 25, 2021. Archived April 13, 2023.
2020EuropeWeber ShandwickAmerican Chemistry Council10,000โ‚ฌ – 24,999โ‚ฌ142“Weber Shandwick,” LobbyFacts.eu, September 10, 2021. Archived January 3, 2024. Archived .pdf available at DeSmog.
2020AustraliaUMAGL143Miranda Ward. “AGL hunts for new ad agencies as Mike Cannon-Brookes disrupts demerger,” Financial Review, May 9, 2022. Archived June 10, 2022. Archive URL: https://archive.ph/docU5
2020McCann WorldgroupAramco144Ishwari Khatu. “Marketing Game Changer 2022: Aramcoโ€™s Kirk Collingwood,” campaign Middle East, December 20, 2022. Archived July 20, 2024. Archive URL: https://archive.ph/An1QT
2020BrazilMRM BrasilBR Distribuidora145“E/OU-MRM conquista conta digital da BR Distribuidora,” ABC da Comunicacao, July 14, 2020. Archived December 14, 2023. Archive URL: https://archive.is/Bj6ak
2020IndiaWeber ShandwickCairn Oil & Gas146“Kaleido Awards ’20 Winners,” Brand Equity, 2020. Archived December 4, 2021. Archive URL: https://archive.ph/pL6pT
2020EuropeMcCann PragueCEZ Group147“Tereza Pilzova,” Tereza Pilzova resumรฉ snapshot, Agency McCann Prague, Client CEZ Group. Archived January 27, 2025. Archived .pdf available at DeSmog.
2020Momentum WorldwideChevron148“Who we do it with,” Momentum Worldwide, Archived October 28, 2020. Archive URL: https://archive.ph/MXg0P
2020McCannCopec149“Pese a la crisis chilena, McCann Santiago cerrรณ positivamente el aรฑo,” Insider, January 15, 2020. Archived August 5, 2020. Archive URL: https://archive.is/SVAn1
2020BrazilMcCannEquinor150“Programacao: Mรกrcio Borges – WMcCann /Brasil,” Univates, March 2, 2020. Archived September 20, 2020. Archive URL: https://archive.ph/ObCXj
2020IPG MediaBrandsExxonMobil151“UMโ€™S ARIELLE GARCIA: PRIVACY MUST BECOME A BUSINESS IMPERATIVE,” IPG MediaBrands, July 30, 2020. Archived June 6, 2023. Archive URL: https://archive.is/gUZOJ
2020UMExxonMobil152“Exxon Mobil Rewards+ App TV Spot, ‘Your Next Fill Up’,” iSpotTV, August 8, 2020. Archived September 20, 2020. Archive URL: https://archive.is/XCAkY
2020Weber ShandwickExxonMobil153Weber Shandwick. “Email Nurture Program Generates Qualified Leads Across 3 Sectors,” Weber Shandwick Medium Account, January 14, 2022. Archived December 28, 2023. Archive URL: https://archive.is/n7Vgo
2020EuropeWeber ShandwickIndependent Fuel Suppliers Association (UPEI)25,000โ‚ฌ – 49,999โ‚ฌ154“Weber Shandwick,” LobbyFacts.eu, September 10, 2021. Archived January 3, 2024. Archived .pdf available at DeSmog.
2020AustraliaInitiativeJemena155Darcy Song. “Jemena hands creative account to IPGโ€™s MBCS; stays with Initiative for media,” Mumbrella, January 25, 2023. Archived March 23, 2023. Archive URL: https://archive.is/PWykH
2020EuropeWeber ShandwickNeste10,000โ‚ฌ – 24,999โ‚ฌ156“Weber Shandwick,” LobbyFacts.eu, September 10, 2021. Archived January 3, 2024. Archived .pdf available at DeSmog.
2020EuropeDeLeMa McCann CyprusPetrolina157“Petrolina: P-EnergyMax,” DeLeMaCY, October 26, 2020. Archived .mp4 available at DeSmog.
2020APACIPG MediaBrandsPetronas158“Petronas: Bao Bei by IPG Mediabrands,” The Drum, January 2020. Archived January 21, 2020. Archive URL: https://archive.is/55e26
2020USACarmichael Lynch RelatePhillips 66159“Despite Changing Plans and Safety Concerns, Conocoยฎ Survey Finds That Americans Continue Taking To The Road Amid Coronavirus Pandemic,” Conoco, September 2, 2020. Archived September 16, 2020. Archive URL: https://archive.is/GfZNn
2020EuropeWeber ShandwickRepsol50,000โ‚ฌ – 99,999โ‚ฌ160“Weber Shandwick,” LobbyFacts.eu, September 10, 2021. Archived January 3, 2024. Archived .pdf available at DeSmog.
2020McCannSaudi Aramco161Ishwari Khatu. “Marketing Game Changer 2022: Aramcoโ€™s Kirk Collingwood,” Campaign Middle East, December 20, 2022. Archived December 21, 2022. Archive URL: https://archive.is/An1QT
2020Ensemble WorldwideShell162“Our Partners,” Ensemble Worldwide, Archived April 11, 2020. Archived .pdf available at DeSmog.
2020EuropeWeber ShandwickShell50,000โ‚ฌ – 99,999โ‚ฌ163“Weber Shandwick,” LobbyFacts.eu, September 10, 2021. Archived January 3, 2024. Archived .pdf available at DeSmog.
2020USACampbell EwaldValero164“Planning & Buying Awards,” MediaPost, February 5, 2021. Archived December 11, 2021. Archive URL: https://archive.is/IOM4N
2020USACarmichael LynchXcel Energy165“Xcel Energy Selects Carmichael Lynch As Agency of Record,” Carmichael Lynch, Cision PR Newswire, April 8, 2019. Archived January 7, 2020. Archive URL: https://archive.is/CEGSm
2020ArgentinaMcCannYPF166“FINALISTAS Y GANADORES โ€“ EL OJO FILM 2020,” El Ojo de Iberoamerica, 2020. Archived June 6, 2023. Archive URL: https://archive.ph/SShmp
2020EuropeWeber ShandwickZero Emissions Platform25,000โ‚ฌ – 49,999โ‚ฌ167“Weber Shandwick,” LobbyFacts.eu, September 10, 2021. Archived January 3, 2024. Archived .pdf available at DeSmog.
2019USAWeber ShandwickAmerican Chemistry Council$2,069,759168“Form 990, Return of Organization Exempt From Income Tax: American Chemistry Council,” Internal Revenue Service, November 11, 2020. Archived .pdf available at DeSmog.
2019AustraliaUMAGL169Arvind Hickman. “UM wins $23m AGL media account,” Ad News, February 19, 2018. Archived May 21, 2024. Archive URL: https://archive.ph/sdfhI
2019McCann WorldgroupAramco170Michael Ives. “‘Real Impact’ – Across the Kingdom and Around the Globe โ€” Aramco’s First Branding Campaign,” Aramco ExPatsOctober 30, 2019. Archived January 27, 2025. Archive URL: http://archive.today/DLyyZ
2019BrazilMcCannEquinor171“Equinor,” Joanna Peixinho, 2019. Archived November 1, 2020. Archive URL: https://archive.is/MxRlL
2019UMExxonMobil172“Exxon Mobil TV Spot, ‘Algae Potential’,” iSpotTV, October 19, 2019. Archived December 2, 2020. Archive URL: https://archive.ph/pm0eO
2019Weber ShandwickExxonMobil173Weber Shandwick. “Email Nurture Program Generates Qualified Leads Across 3 Sectors,” Weber Shandwick Medium Account, January 14, 2022. Archived December 28, 2023. Archive URL: https://archive.is/n7Vgo
2019AustraliaInitiativeJemena174Darcy Song. “Jemena hands creative account to IPGโ€™s MBCS; stays with Initiative for media,” Mumbrella, January 25, 2023. Archived March 23, 2023. Archive URL: https://archive.is/PWykH
2019CanadaMcCannPetroCanada175“Our Clients,” McCann WorldGroup Canada, Archived April 10, 2019. Archive URL: https://archive.is/F2Tkc
2019APACIPG MediaBrandsPetronas176“IPG Mediabrands to create specialised unit to service PETRONAS,” Marketing Interactive, January 24, 2019. Archived September 25, 2021. Archive URL: https://archive.is/6IsEU
2019USACarmichael Lynch RelatePhillips 66177Doug Zanger. “Conocoโ€™s 47-Minute Lo-Fi Mix Will Make You Fall in Love With Audio All Over Again,” Adweek, October 21, 2019. Archived October 22, 2019. Archive URL: https://archive.is/cJSSX
2019South AfricaFCB JoburgSasol178“FCB Joburg’s #ThisIsGlugGlug ad for Sasol takes poll position on best liked ads list,” Advertising Company News South Africa, August 14, 2020. Archived April 27, 2021. Archive URL: https://archive.is/31htj
2019McCannSaudi Aramco179Michael Ives. “‘Real Impact’ – Across the Kingdom and Around the Globe โ€” Aramco’s First Branding Campaign,” The Arabian Sun reposted on Aramco Expats, October 30, 2019. Archived December 15, 2023. Archive URL: https://archive.ph/DLyyZ
2019Ensemble WorldwideShell180“Our Partners,” Ensemble Worldwide, Archived September 26, 2019. Archived .pdf available at DeSmog.
2019EuropeWeber ShandwickShell50,000โ‚ฌ – 99,999โ‚ฌ181“Weber Shandwick,” Lobby Facts EU, September 4, 2020. Archived March 20, 2023. Archived .xlsx available at DeSmog.
2019USACarmichael LynchXcel Energy182“Together,” AdForum, 2019. Archived December 12, 2023. Archive URL: https://archive.ph/rpbXE
2019EuropeWeber ShandwickZero Emissions Platform100,000โ‚ฌ – 199,999โ‚ฌ183“Weber Shandwick,” Lobby Facts EU, September 4, 2020. Archived March 20, 2023. Archived .xlsx available at DeSmog.
2018USAWeber ShandwickAmerican Chemistry Council$940,747.00184“Form 990, Return of Organization Exempt From Income Tax: American Chemistry Council,” Internal Revenue Service, November 11, 2020. Archived .pdf available at DeSmog.
2018Momentum WorldwideChevron185[Press Release]. “Momentum Worldwide Named A “Standout Agency” By Ad Age For The Second Consecutive Year,” Momentum Worldwide, February 19, 2018. Archived November 9, 2020. Archive URL: https://archive.is/0jRp1
2018InitiativeCopec186“2018 FINALIST SUSTAINED SUCCESS,” The Effie Awards, 2018. Archived December 14, 2023. Archive URL: https://archive.is/rf7lC
2018EuropeMcCann WorldgroupElpedison187“ELPEDISON – Evolution,” McCann Worldgroup Greece, September 7, 2018. Archived .mp4 available at DeSmog.
2018BrazilMcCannEquinor188Alexandre Zaghi Lemos. “See the agencies that grew the most in media buying,” Meio e Mensagem February 18, 2019. Archived December 14, 2023. Archive URL: https://archive.is/m1AON
2018AustraliaUMAGL 189Arvind Hickman. “UM wins $23m AGL media account,” Ad News, February 19, 2018. Archived May 21, 2024. Archive URL: https://archive.ph/sdfhI
2018UMExxonMobil190“Exxon Mobil TV Spot, ‘Unexpected Energy’,” iSpotTV, July 14, 2018. Archived April 23, 2021. Archive URL: https://archive.ph/5eh12
2018Weber ShandwickExxonMobil191Weber Shandwick. “Email Nurture Program Generates Qualified Leads Across 3 Sectors,” Weber Shandwick Medium Account, January 14, 2022. Archived December 28, 2023. Archive URL: https://archive.is/n7Vgo
2018NicaraguaMullenLowe NicaraguaGasolineras Uno192“Uno Gasolineras,” Publicidad Comercial MullenLowe Nicaragua Facebook post, March 14, 2018. Archived .pdf available at DeSmog.
2018AustraliaInitiativeJemena193Darcy Song. “Jemena hands creative account to IPGโ€™s MBCS; stays with Initiative for media,” Mumbrella, January 25, 2023. Archived March 23, 2023. Archive URL: https://archive.is/PWykH
2018CanadaMcCannPetroCanada194Justin Dallaire. “Petro-Canada invites you to โ€˜Live by the Leafโ€™,” Strategy, August 10, 2018. Archived July 7, 2022. Archive URL: https://archive.is/0vZ2n
2018APACMcCann Erickson MalaysiaPetronas195Lynchy. “Directors Think Tank shoot new Petronas global brand film for McCann Erickson Malaysia,” Campaign Brief Asia, May 7, 2018. Archived January 27, 2025. Archive URL: http://archive.today/hsUmg
2018USACarmichael Lynch RelatePhillips 66Choose Go196“Phillips 66: Live to the Full by Carmichael Lynch,” The Drum, January 2018. Archived May 7, 2018. Archive URL: https://archive.is/lIoAj
2018South AfricaFCB JoburgSasol197“FCB Africa to power the Sasol brand,” Amplifier, December 8, 2017. Archived March 23, 2023. Archive URL: https://archive.is/La9eV
2018Ensemble WorldwideShell198Lynchy. “UM MALAYSIA, SOCIETY AND ENSEMBLE WORLDWIDE WIN 8 AWARDS AT THE MDAโ€™S ALL-NEW D AWARDS,” Campaign Brief Asia, April 10, 2018. Archived December 14, 2023. Archive URL: https://archive.is/mBoQy
2018USACampbell EwaldValero199“Valero: ‘Every Mile,‘” Durango Effect Youtube Account, March 14, 2018. Archived December 11, 2023. Archive URL: https://archive.is/fnNsK
2018EuropeWeber ShandwickZero Emissions Platform10,000โ‚ฌ – 24,999โ‚ฌ200“Weber Shandwick,” Lobby Facts EU, September 5, 2019. Archived January 4, 2023. Archived .xlsx available at DeSmog.
2017FP7 McCannAramco201“Saudi Aramco releases Energo, a multi-game platform designed & developed by Eurisko Mobility in collaboration with FP7,” Eurisko Mobility, Archived June 14, 2021. Archived .pdf available at DeSmog.
2017UKThe Brooklyn Brothers (Golin)Castrol (BP)202“Castrol EDGE – titanium ice, Brooklyn Brothers agency,” Creative Brief. Archived .pdf and .mp4 available at DeSmog. 
2017Momentum WorldwideChevron203Patrick Coffee. “Chevron to Review Its Global Media Business After 16 Years With WPP,” Adweek, January 18, 2019. Archived February 9, 2019. Archived .pdf available at DeSmog.
2017InitiativeCopec204“2017 BRONZE COMMERCE & SHOPPER: CATEGORY/AISLE EVOLUTION,” The Effie Awards, 2017. Archived December 14, 2023. Archive URL: https://archive.is/ElJ9y
2017IPG MediabrandsEquinor205“Henrik Birkeland,” Henrik Birkeland resumรฉ snapshot, Dentsu X. Archived .pdf available at DeSmog.
2017Momentum McCannExxonMobil206“Campeones del FIP 2017,” FIP Festival, 2017. Archived September 14, 2019. Archive URL: https://archive.ph/YrlPw
2017UMExxonMobil207“Exxon Mobil TV Spot, ‘Americaโ€™s Energy’,” iSpotTV, November 8, 2017. Archived December 7, 2021. Archive URL: https://archive.is/I9sq2
2017Weber ShandwickExxonMobil208“ExxonMobil Puts Official Sports Partnerships in Fast Lane to Support New Product Launch,” Business Wire, March 10, 2017. Archived December 28, 2023. Archive URL: https://archive.is/feJH9
2017AustraliaInitiativeJemenaNatural Gas Campaign209Vivienne Kelly. “Initiative retains Jemena media account after review,” Mumbrella, December 21, 2017. Archived January 25, 2023. Archive URL: https://archive.is/PS1ov
2017APACMcCann Erickson MalaysiaPetronas210“Petronas F1 โ€˜Back to Startโ€™ Film Features Ordinary People with Extraordinary Dreams,” Branding in Asia, April 26, 2017. Archived January 27, 2025. Archived .pdf available at DeSmog.
2017USACarmichael Lynch RelatePhillips 66211Patrick Coffee. “Carmichael Lynch to Help Oil Giant Phillips 66 Navigate ‘Changing Consumer Behaviors’,” Adweek, March 13, 2017. Archived September 19, 2017. Archived .pdf available at DeSmog.
2017McCann/ FP7Saudi Aramco212“Saudi Aramco releases Energo, a multi-game platform designed & developed by Eurisko Mobility in collaboration with FP7,” Eurisko Mobility, January 30, 2017. Archived June 27, 2017. Archive URL: https://archive.ph/QmryK
2017Ensemble WorldwideShell213Lynchy. “TBWA\SINGAPORE + ENSEMBLE WORLDWIDE MALAYSIA SHORTLISTED IN WARC AWARDS FOR SOCIAL STRATEGY,” Campaign Brief Asia, June 2, 2017. Archived December 14, 2023. Archive URL: https://archive.is/APkCk
2017USACampbell EwaldValero214“Valero – Life Between Fill-Ups,” Former Co. Vimeo Account, 2017. Archived December 11, 2023. Archive URL: https://archive.ph/8iA2X
2017EuropeWeber ShandwickZero Emissions Platform50,000โ‚ฌ – 99,999โ‚ฌ215“Weber Shandwick,” Lobby Facts EU, September 5, 2018. Archived January 4, 2023. Archived .xlsx available at DeSmog.
2016UKThe Brooklyn Brothers (Golin)Castrol (BP)216“Castrol EDGE – clone rival, Brooklyn Brothers agency,” Creative Brief. Archived .pdf and .mp4 available at DeSmog. 
2016IPG MediabrandsEquinor217“Henrik Birkeland,” Henrik Birkeland resumรฉ snapshot, Dentsu X. Archived .pdf available at DeSmog.
2016UMExxonMobil218Patrick Coffee. “We Hear: ExxonMobil Moves a Portion of Its Brand Work from DDB to BBDO,” Agency Spy, December 15, 2016. Archived February 15, 2018. Archive URL: https://archive.is/hLZDs
2016Weber ShandwickExxonMobil219“NBA and ExxonMobil Announce New Multiyear Partnership in U.S. and China,” Business Wire, October 5, 2016. Archived November 29, 2023. Archive URL: https://archive.ph/FzNFT
2016AustraliaInitiativeJemenaNatural Gas Campaign220Ricki Green. “JEMENA PICKS INITIATIVE AS ITS MEDIA AGENCY PARTNER FOLLOWING A COMPETITIVE PITCH PROCESS,” Campaign Brief, December 15, 2015. Archived December 13, 2023. Archive URL: https://archive.is/rgAwK
2016Ensemble WorldwideShell221“Our Partners,” Ensemble Worldwide, Archived October 25, 2016. Archived .pdf available at DeSmog.
2016USACampbell EwaldValero222Erik Oster. “Valero Energy Corporation Names Campbell Ewald AOR,” AgencySpy, December 9, 2015. Archived October 12, 2017. Archive URL: https://archive.is/f5e6s
2016EuropeWeber ShandwickZero Emissions Platform100,000โ‚ฌ – 199,999โ‚ฌ223“Weber Shandwick,” Lobby Facts EU, September 12, 2017. Archived January 4, 2023. Archived .xlsx available at DeSmog.
2015UKThe Brooklyn Brothers (Golin)BP (Castrol)224“Search: brand-Castrol, agency-The Brooklyn Brothers,” adforum, assessed January 27, 2025. Archived January 27, 2025. Archived .pdf available at DeSmog. 
2015IPG MediabrandsEquinor225“Henrik Birkeland,” Henrik Birkeland resumรฉ snapshot, Dentsu X. Archived .pdf available at DeSmog.
2015UKMcCannEquinor226James Smith. “Statoil hires McCann for UK marketing task,” Campaign US, August 25, 2015. Archived December 15, 2023. Archive URL: https://archive.is/93WTx
2015UMExxonMobil227Mark Renfree. “How Agencies Helped ExxonMobil Excite Young Audiences About Engineering,” PR News, July 31, 2015. Archived February 8, 2023. Archive URL: https://archive.is/5pcMh
2015AustraliaInitiativeJemena228Ricki Green. “JEMENA PICKS INITIATIVE AS ITS MEDIA AGENCY PARTNER FOLLOWING A COMPETITIVE PITCH PROCESS,” Campaign Brief, December 15, 2015. Archived December 13, 2023. Archive URL: https://archive.is/rgAwK
2015ArgentinaMcCannYPF229“Come to go, by Mercado McCann to YPF,” McCann Worldgroup YouTube Account, October 5, 2015. Archived March 23, 2024. Archived .mov available at DeSmog.
2015EuropeWeber ShandwickZero Emissions Platform200,000โ‚ฌ – 299,999โ‚ฌ230“Weber Shandwick,” Lobby Facts EU, August 31, 2016. Archived March 24, 2023. Archived .xlsx available at DeSmog.
2014UKThe Brooklyn Brothers (Golin)Castrol (BP)231“Search: brand-Castrol, agency-The Brooklyn Brothers,” adforum, assessed January 27, 2025. Archived January 27, 2025. Archived .pdf available at DeSmog. 
2014IPG MediabrandsEquinor232“Henrik Birkeland,” Henrik Birkeland resumรฉ snapshot, Dentsu X. Archived .pdf available at DeSmog.
2014UKMcCannEquinor233James Smith. “Statoil hires McCann for UK marketing task,” Campaign US, August 25, 2015. Archived December 15, 2023. Archive URL: https://archive.is/93WTx
2014UMExxonMobil234“Exxon Mobil TV Spot, ‘Enabling Everyday Progress: Egg’,” iSpotTV, November 24, 2014. Archived October 16, 2021. Archive URL: https://archive.ph/5eh12
2014AustraliaInitiativeJemena235Ricki Green. “JEMENA PICKS INITIATIVE AS ITS MEDIA AGENCY PARTNER FOLLOWING A COMPETITIVE PITCH PROCESS,” Campaign Brief, December 15, 2015. Archived December 13, 2023. Archive URL: https://archive.is/rgAwK
2014EuropeDeLeMa McCann CyprusPetrolina236“Petrolina Platinum+ tv ad,” DeLeMaCY, November 10, 2014. Archived .mp4 available at DeSmog.
2014Jack MortonSaudi Aramco237“SILVER WINNER: FILM/VIDEO โ€” NON-BROADCAST PRODUCTIONS – USE OF ANIMATION,” The Telly Awards, 2014. Archived December 14, 2023. Archive URL: https://archive.is/CoSbY
2013IPG MediabrandsEquinor238“Henrik Birkeland,” Henrik Birkeland resumรฉ snapshot, Dentsu X. Archived .pdf available at DeSmog.
2013UKMcCannEquinor239“Letters of intent to McCann Worldgroup and Try/Apt,” Equinor, April 15, 2013. Archived May 30, 2023. Archive URL: https://archive.is/cwWQI
2013USATierney AgencyExelon (PECO)240“PECO, Waster/Saver, Agency: Tierney,” Ads of the World. Archived January 27, 2025. Archived .pdf availalbe at DeSmog.
2013UMExxonMobil241“Exxon Mobil TV Spot, ‘Operating Room’,” iSpotTV, November 28, 2013. Archived November 1, 2020. Archive URL: https://archive.is/QRwUM
2013Weber ShandwickExxonMobil242“2014 CSR Awards,” PR News, 2014. Archived February 1, 2023. Archive URL: https://archive.is/34xcJ
2013GlobalIPGSABIC243“SABIC SELECTS IPG AS GLOBAL STRATEGIC GLOBAL COMMUNICATIONS AGENCY PARTNER,” SABIC, December 1, 2013. Archived January 27, 2013. Archived .pdf available at DeSmog.
2012IPG MediabrandsEquinor244“Henrik Birkeland,” Henrik Birkeland resumรฉ snapshot, Dentsu X. Archived .pdf available at DeSmog.
2012UKMcCannEquinorEnergy Realities campaign245“Campaign Media Awards 2012 – Best Financial, Corporate and Utilities Campaign: Statoil,” Campaign US, November 22, 2012. Archived .pdf available at DeSmog.
2012UMExxonMobil246[Press Release]. “UM WINS GLOBAL ACCOUNT FOR EXXONMOBIL,” UM, April 20, 2012. Archived September 22, 2023. Archive URL: https://archive.is/0VabD
2012Weber ShandwickExxonMobil247“Weber Shandwick: Contently Case Studies,” Contently, 2013. Archived December 28, 2023. Archive URL: https://archive.is/5yKDg
2012Jack MortonSaudi Aramco248“Saudi Aramco,” Plus One Vimeo Account, October 22, 2012. Archived December 1, 2012. Archive URL: https://archive.is/NGt7D
2011GlobalMcCannEquinor249Oliver Luft. “UM London wins Statoil UK activity,” Campaign UK, June 8, 2011. Archived December 15, 2023. Archive URL: https://archive.is/zmMLr
2011Weber ShandwickExxonMobil250Benjamin Li. “Weber Shandwick brings in senior leader, Natalie Lowe, as VP,” Campaign Asia, November 1, 2011. Archived December 28, 2023. Archive URL: https://archive.is/DIGMh
2010USATierney AgencyExelon (PECO)251“PECO, Window, Fridge, Dishwasher, Bulb, Agency: Tierney,” Ads of the World. Archived January 27, 2025. Archived .pdf available at DeSmog.
2010Weber ShandwickExxonMobil252Michael Bush. “WEBER SHANDWICK IS NO. 9 ON AD AGE’S AGENCY A-LIST,” Ad Age, January 25, 2010. Archived April 12, 2019. Archive URL: https://archive.is/S9wPt
2009Weber ShandwickExxonMobil253“ExxonMobil: LEWIS HAMILTON’S SUPERCIRCUIT,” Ads Spot, February 2009. Archived December 28, 2023. Archive URL: https://archive.is/FC2Hp
2007Weber ShandwickExxonMobil254“ExxonMobil Unveils New Website For Mobil Industrial Lubricants,” ExxonMobil, September 18, 2007. Archived December 28, 2023. Archive URL: https://archive.is/yHosD
2006Weber ShandwickExxonMobil255Michael Bush. “Exxon buoys PR amid oil industry backlash,” PR Week, February 3, 2006. Archived .pdf available at DeSmog.
2005Weber ShandwickExxonMobil256Michael Bush. “Exxon buoys PR amid oil industry backlash,” PR Week, February 3, 2006. Archived .pdf available at DeSmog.
2004Weber ShandwickExxonMobil257“Greening ExxonMobil,” O’Dwyer’s PR Daily, republished by the Center for Media and Democracy’s PR Watch, September 8, 2004. Archived August 28, 2023. Archive URL: http://archive.today/kb6aK
2003Weber ShandwickExxonMobil258Paul Holmes. “Exxon Mobil Lubricants Taps Weber Shandwick,” PRovoke Media, February 10, 2003. Archived December 28, 2023. Archive URL: https://archive.is/VjqqC

Board of Directors

Actions

November 2024

An investigation by the climate think tank InfluenceMap found that across its portfolio, IPG had an overrepresentation of clients that are obstructive to Paris-aligned climate policies compared to clients that are supportive of Paris-aligned climate policies.259โ€œAligning with Net Zero in the PR and Advertising Sector,โ€ Influence Map, November, 2024. Archived December 17, 2024. Archive URL: http://archive.today/M8FpP

September 2024

The campaign group Clean Creatives found that IPG had the same number of fossil fuel contracts in 2024 as in 2023.260โ€œThe F-List 2024,โ€ Clean Creatives, 2024. Archived December 28, 2024. Archive URL: https://archive.ph/Cu565 Two years before, IPG had announced that it would review the climate goals of prospective fossil fuel clients before agreeing to new work.261(Press Release). โ€œIPG Takes New Steps in Considering Energy and Fuel Clients,โ€ IPG, September 23, 2022. Archived October 5, 2022. Archive URL: https://archive.is/yrcia Clean Creatives said that the lack of change in the number of IPGโ€™s fossil fuel contracts shows IPG โ€œhavenโ€™t let go of existing oil and gas business, despite their new process.โ€262โ€œThe F-List 2024,โ€ Clean Creatives, 2024. Archived December 28, 2024. Archive URL: https://archive.ph/Cu565

June 2024

McCann Italy produced a campaign to celebrate Q8โ€™s 40 years of presence in Italy. McCann placed this campaign on TV, radio, digital, out-of-home, and social media. The campaign had a focus on innovation and sustainability.263โ€œQ8 FESTEGGIA 40 ANNI IN ITALIA CON UNO SPOT CHE RIPERCORRE LA SUA STORIA. FIRMA MCCANN CON THINK CATTLEYA,โ€ Brand News, June 7, 2024. Archived August 3, 2024. Archive URL: https://archive.ph/no59c

Source: YouTube.264โ€œLa pubblicitร  di Q8 per i 40 anni in Italia,โ€ Brand News YouTube Account, June 7, 2024. Archived January 13, 2025. Archived .png available at DeSmog.

May 2024

McCann won a tongue-in-cheek โ€œDEI Award for Definitely Exploiting Individualsโ€ as part of Clean Creatives annual F-List awards, which aims to tell โ€œthe tales that the fossil fuel industry and their agencies would rather keep hidden.โ€ McCann won the award for its work on Aramcoโ€™s โ€œPowered by Howโ€ campaign, which said that Aramco supported women in their professional development.265โ€œThe F-List Awards 2024,โ€ Clean Creatives, May 8, 2024. Archived June 11, 2024. Archived .pdf and .mp4 on file at DeSmog.

Source: Clean Creatives.266โ€œThe F-List Awards 2024,โ€ Clean Creatives, May 8, 2024. Archived June 11, 2024. Archived .pdf and .mp4 on file at DeSmog.

2023 – 2024

FutureBrand, an IPG company, redesigned ConocoPhillipsโ€™ visual identity. FutureBrand described the project on its website: โ€œConocoPhillips had a considered approach to the energy transition, and a warm, familial cultureโ€”but their visual brand system had become outdated.โ€267โ€œEmpowering a Brand and Its People to Speak with Purpose,โ€ FutureBrand, 2024. Archived June 8, 2024. Archive URL: https://archive.ph/sHl36,268โ€œKarsten Kjems,โ€ Karsten Kjems LinkedIn Account, 2024. Archived .pdf available at DeSmog.

Source: X.269โ€œAs one of the world’s leading exploration and production companies, @ConocoPhillips is committed to advancing the energy transition through innovation, responsible development, and a focus on delivering lower-carbon energy solutions.,โ€ @GastechEvent X Account, September 19, 2024. Archived February 10, 2025. Archive URL: https://archive.ph/DiWJV

November 16, 2023

DeSmog reported that McCann was repitching itself to handle fossil fuel giant Aramcoโ€™s advertising work. McCann was already working for Aramco under contracts set to expire in 2024. One IPG employee told DeSmog there was โ€œgrowing uneaseโ€ among employees about the companyโ€™s work for Aramco.

September 2023

In September 2023, Unilever announced that it was forming a โ€œcoalition of partnersโ€ to try and address โ€œgreenhushing,โ€ the act of keeping quiet about sustainability due to fears of a backlash.270โ€œUnilever calls on influencers to speak up on sustainability as โ€˜greenhushingโ€™ persists,โ€ Marketing Week, September 14, 2023. Archived January 13, 2025. Archive URL: https://archive.ph/be4tz Ritu Lakhanpal, managing partner of IPGโ€™s Mediabrands, appeared on the โ€œMadTechโ€ podcast by Exchange Wire (provides news and analysis on the business of media, marketing, and commerce with a specific focus on data and technology271โ€œExchangeWire,โ€ ExchangeWire LinkedIn Account, 2025. Archived .pdf available at DeSmog.) to discuss greenhushing and the Unilever coalition. During the podcast, she said: โ€œ[08:56] Itโ€™s great that Unilever โ€ฆ theyโ€™re this beacon of really embodying what sustainability means for them as a brand and the impact they can have by informing people and educating people on sustainability.โ€272Grace Dillon. โ€œMcCann World Groupโ€™s Ritu Lakhanpal on โ€˜Greenhushingโ€™, a Social Commerce Ban, and Ad Trust,โ€ ExchangeWire, September 22, 2023. Archived June 17, 2024. Archive URL: https://archive.ph/erwTP

Three months after the announcement, in December 2023, Unilever was placed under investigation for alleged greenwashing by the UKโ€™s competition regulator, the Competition and Markets Authority.273Iulia Gheorghiu. โ€œUnilever under UK investigation for alleged greenwashing of products,โ€ ESG Dive, December 20, 2024. Archived January 13, 2025. Archived .pdf available at DeSmog. In November 2024, the CMA decided to close this investigation without reaching a conclusion โ€œas a matter of administrative priority.โ€274โ€œThe Competition and Markets Authority (CMA) investigated Unilever UK Limitedโ€™s compliance with consumer protection law,โ€ Competition and Markets Authority, November 6, 2024. Archived February 21, 2025. Archived .pdf available at DeSmog.

Unilever is an IPG client,275โ€œAlan Bell,โ€ Alan Bell LinkedIn Account, 2024. Archived January 13, 2025. Archived .pdf available at DeSmog. with IPG having a specific team to service Unilever.276โ€œAlan Bell,โ€ Alan Bell LinkedIn Account, 2025. Archived .pdf available at DeSmog. 

2023

McCann Enterprise produced a campaign for SABIC,277โ€œCan mankind come together through business to solve the problems that we can’t fix on our own?,โ€ McCann Enterprise, Accessed January 13, 2025. Archived January 13, 2025. Archive URL: https://archive.ph/Qqkyk a Saudi chemicals company that is 70% owned by Aramco.278Tom Wilson and Samer Al-Atrush. โ€œSaudi Aramco to boost oil production spending to help meet rise in demand,โ€ McCann Enterprise, March 20, 2022. Archived January 13, 2025. Archived .pdf available at DeSmog. This campaign comprises โ€œa series of stories that illustrate that SABIC is making a difference to what really matters to mankind and making clear the contribution chemicals can make to a more sustainable future.โ€279โ€œCan mankind come together through business to solve the problems that we can’t fix on our own?,โ€ McCann Enterprise, Accessed January 13, 2025. Archived January 13, 2025. Archive URL: https://archive.ph/Qqkyk

Source: X.280โ€œWith carbon capture and utilization, we can reduce greenhouse gas emissions into the atmosphere. In fact, not only are we cutting CO2 emissions, we are creating value from it.,โ€ @SABIC_APAC X Account, November 4, 2024. Archived January 13, 2025. Archive URL: https://archive.ph/I3trz

2023

McCannโ€™s Calgary office and fellow IPG agency Initiative became PetroCanadaโ€™s agency of record. McCann was already handling PetroCanadaโ€™s creative account.281Justin Crann. โ€œWhy McCann is expanding its digital and media teams out west,โ€ Strategy Online, February 22, 2023. Archived March 7, 2023. Archive URL: https://archive.ph/dDR8F

September 23, 2022

IPG announced that it would review the climate policies of prospective fossil fuel clients before agreeing to new work with these clients.282 (Press Release). โ€œIPG Takes New Steps in Considering Energy and Fuel Clients,โ€ IPG, September 23, 2022. Archived October 5, 2022. Archive URL: https://archive.is/yrcia IPG acknowledged that several of its subsidiaries currently worked for fossil fuel clients and that previous work failed to meet its new standards, including IPGโ€™s commitment not to create public relations and advertising campaigns seeking to influence public policy in favor of fossil fuels.

September 19, 2022

Clean Creatives, a campaign to dissuade advertising and public relations firms from working with fossil fuel clients, featured IPGโ€™s work for Saudi Aramco and other oil and gas companies on its annual โ€œF List.โ€283โ€œREPORT: The F-List 2022 Comprehensively Exposes Over 230 Ad and PR Agencies Working with Fossil Fuel Industry,โ€ Clean Creatives, September 19, 2022. Archived December 22, 2022. Archive URL: https://archive.ph/Iw8KJ 

As part of the 2022 F List, Clean Creatives published a job posting from Well7, an IPG Mediabrands communications firm. Clean Creatives alleged that this subsidiary was created primarily to work for Aramco.284 Evie Barrett. โ€œUN boss slams agencies for โ€˜raking in billionsโ€™ by โ€˜enablingโ€™ fossil-fuel companies,โ€ Campaign, September 23, 2022. Archived November 28, 2023. Archive URL: https://archive.is/iUKw8

The firmโ€™s name refers to the first well that struck oil in Saudi Arabia in 1938. IPG did not respond to Clean Creativesโ€™ allegation. 

2022

McCann New York produced the โ€œright nowโ€ campaign for Valero. A description of the campaign appearing on the website of a copywriter who worked on the project said, โ€œA lot of energy companies wax poetic about the incredible changes theyโ€™ll make in the future,โ€ continuing, โ€œValero doesnโ€™t push off what they can do to help their community for another day. They focus on doing those things today. Right now.โ€285โ€œRight Now.,โ€ Patrick Virgie, Accessed January 13, 2025. Archived September 26, 2023. Archive URL: https://archive.ph/SaIad

The campaign included a series of short videos, for example, โ€œfried food,โ€ which said that Valero was recycling used cooking oil to make renewable diesel.286โ€œRight Now.,โ€ Patrick Virgie, Accessed January 13, 2025. Archived September 26, 2023. Archive URL: https://archive.ph/SaIad

Source: YouTube.287โ€œValero | Right Now,โ€ Patrick Virgie YouTube Account, July 19, 2022. Archived January 13, 2025. Archived .mp4 available at DeSmog.

The think tank InfluenceMap explains: โ€œRenewable fuels are not a long-term solution to decarbonizing road transport. The best solution for decarbonizing road transport according to the UNโ€™s expert body of independent scientists – the IPCC – is electric vehicles, which Valero is lobbying to prevent.โ€ Valero has subsequently opposed policies to promote electric vehicles in California and opposed the Environmental Protection Authorityโ€™s GHG emissions standards for vehicles.288โ€œAligning with Net Zero in the PR & Advertising Sector,โ€ Influence Map, November, 2024. Archived January 10, 2024. Archived .pdf available at DeSmog.

December 2021

Valero launched the โ€œEssential for Lifeโ€ campaign, featuring video ads showing how fossil fuels were essential to keeping a child in the NICU alive.289Brian Kahn. โ€œThe Nightmare Valero Site Claiming Fossil Fuels Are โ€˜Essential for Lifeโ€™,โ€ Gizmodo, January 28, 2022. Archived March 28, 2023. Archive URL: https://archive.is/PtIFM The ads directed viewers to the website valeroforlife.com, which was registered to Campbell Ewald.  

Campbell Ewald created a website for Valero.
Screenshot of valeroforlife.com, a website registered to IPG subsidiary Campbell Ewald

July 2021

Carmichael Lynch launched the advertising campaign โ€œEnergy is Everythingโ€ for Xcel Energy,290โ€œXcel Energy: Energy is Everything,โ€ Carmichael Lynch, 2021. Archived August 12, 2022. Archived screen recording available at DeSmog. a Minnesota-based291“Investor Relations,” Xcel Energy, Archived February 19, 2024. Archive URL: https://archive.ph/ZV3cT gas and electric utility that serves Colorado, Michigan, Minnesota, New Mexico, North Dakota, South Dakota, Texas, and Wisconsin.292โ€œCommunities Served,โ€ Xcel Energy, Archived March 28, 2024. Archive URL: https://archive.ph/6yhhB Carmichael Lynch cultivated Xcel Energyโ€™s climate-friendly image with paid posts on social media advertising Xcelโ€™s announcement that it would rely on completely carbon-free energy by 2050.293โ€œXcel Energy: Energy is Everything,โ€ Carmichael Lynch, 2021. Archived August 12, 2022. Archived screen recording available at DeSmog. Around the same time the โ€œEnergy is Everythingโ€ ads were playing on Facebook and Instagram,294 Xcel Energy. โ€œEnergy. Itโ€™s the sun, the wind and you. Itโ€™s a unifying force that will get us to a carbon-free future. You. Us. Together.,โ€ Meta Ad Library, December 14, 2021. Archived .pdf available at DeSmog. Xcel Energy began funding Coloradans for Energy Access. This gas industry front group spread misinformation about electrificationโ€™s costs and supported expanded natural gas production. 

When Denverโ€™s Channel 9 News asked Xcel why it advertises when many of its customers only have one option for an electric utility, Xcel Energy confirmed that some of its advertisements were paid for by consumer electricity bills.295Marshall Zelinger. โ€œWhy is Xcel Energy advertising to a captive audience?โ€ Channel 9 News, February 3, 2023. Archived December 13, 2023. Archive URL: https://archive.is/RnAmT

Carmichael Lynch's ad for Xcel Energy, 2022
Carmichael Lynch created this ad for Xcel Energy as part of the โ€œEnergy is Everythingโ€ campaign. Source: Xcel Energy YouTube account296โ€œThis is How the Future is Made :30,โ€ Xcel Energy YouTube Account, March 21, 2022. Archive URL: https://archive.is/9oufE

2020

Campbell Ewald launched the โ€œRescue Relayโ€ campaign for Valero, which featured advertisements showing the fossil fuel companyโ€™s work to rescue dogs from kill shelters.297โ€œCongrats to our fantastic CE Media team for winning a 2020 MediaPost Creative Media Award for their work on the Valero EnergyRescue Relay campaign,โ€ Campbell Ewald Facebook Account, February 5, 2021. Archived copy available at DeSmog. Campbell Ewald copywriter and creative director David Bierman298โ€œAbout,โ€ David Bierman, 2020. Archived January 28, 2020. Archive URL: https://archive.is/nY0vZ described the campaignโ€™s objective on his website: โ€œMost people donโ€™t get the warm fuzzies about an oil company. We tried to change that by aligning Valero with a nationwide network of rescue relays who shepherd at-risk dogs from kill shelters to their forever homes.โ€299David Bierman. โ€œValero Rescue Relay,โ€ DavidBierman.com, 2020. Archived December 11, 2023. Archive URL: https://archive.is/QCbHE 

One video ad created by Campbell Ewald for the โ€œRescue Relayโ€ campaign opened with a video of a dog and a voiceover that said, โ€œDucky is scheduled to be euthanized today.โ€300David Bierman. โ€œValero Rescue Relay,โ€ DavidBierman.com, 2020. Archived December 11, 2023. Archive URL: https://archive.is/QCbHE Instead, the dog is rescued, and the video ends with โ€œValero provides top-tier quality fuel to rescue relay organizations that help dogs like Ducky.โ€ Campbell Ewald ran โ€œRescue Relayโ€ advertisements on social media, and its video ads received over 32 million views.301David Bierman. โ€œValero Rescue Relay,โ€ DavidBierman.com, 2020. Archived December 11, 2023. Archive URL: https://archive.is/QCbHE Campbell Ewald won a MediaPost award for the campaign.302“Planning & Buying Awards,” MediaPost, February 5, 2021. Archived December 11, 2021. Archive URL: https://archive.is/IOM4N

Valero Rescue relay ad created by Campbell Ewald
Valero Rescue relay ad created by Campbell Ewald
Valero Rescue relay ad created by Campbell Ewald
Source: @ValeroEnergy X Account, July 20, 2020

2019

McCann Worldgroup produced the โ€œThis is Real Energy. This is Aramco.โ€ campaign for Aramco. Nabeel A. Al-Jamaโ€™, vice president of Corporate Affairs, said the campaignโ€™s message โ€œis that we are delivering real energy solutions today, and will continue to do so in the future.โ€ The campaign also said Aramco would deliver โ€œโ€˜Real Sustainabilityโ€™ through zero flaring and full contact drilling.โ€303Michael Ives. โ€œ‘Real Impact’ – Across the Kingdom and Around the Globe โ€” Aramco’s First Branding Campaign,โ€ Aramco Expats, October 30, 2019. Archived December 15, 2023. Archive URL: https://archive.ph/DLyyZ

The campaign was intended to be widely distributed, with more than 4,000 out of home placements, 100 newspaper advertisements, and appearances across 10 digital media networks in Saudi Arabia alone, as well as reaching more than 12 million globally.304Michael Ives. โ€œ‘Real Impact’ – Across the Kingdom and Around the Globe โ€” Aramco’s First Branding Campaign,โ€ Aramco Expats, October 30, 2019. Archived December 15, 2023. Archive URL: https://archive.ph/DLyyZ

2018 

Carmichael Lynch Relate launched โ€œChoose Goโ€ for Conoco, a campaign to improve the brandโ€™s image with 18 to 24-year-olds.305โ€œConoco: Choose Go by Carmichael Lynch,โ€ The Drum, May 2018. Archived January 4, 2024. Archive URL: https://archive.is/vGH4X Carmichael Lynch Relate wrote on its website that the campaignโ€™s digital outreach included memes and video games targeted toward young consumers.306“Inspiring a younger audience to โ€œChoose Go,” Carmichael Lynch Relate, 2018. Archived July 5, 2021. Archive URL: https://archive.is/H3bAK Carmichael Lynch Relate also reported that โ€œConoco sold 40 million more gallons of gas in the campaignโ€™s first five months compared to the year prior.โ€ This line was removed307Kathryn Lundstrom & Emmy Liederman. โ€œTurning Agencies Against Fossil Fuel Brands Harkens Back to the Tobacco Wars,โ€ AdWeek, October 25, 2021. Archived .pdf available at DeSmog. from the Carmichael Lynch Relate website after environmental journalist Molly Taft mentioned it in a 2021 article.308Molly Taft. โ€œI Hate That Conoco Is So Good at Social Media,โ€ Gizmodo, July 5, 2021. Archived July 5, 2021. Archive URL: https://archive.ph/DRdR6

2018

McCann produced a campaign for Petro-Canada, โ€œLive by the Leafโ€. Kristina Schaefer, director of Petro-Canada brand development, said the campaign intended to help Petro-Canada โ€œmove from a value brand to a brand with values.โ€309Justin Dallaire. โ€œPetro-Canada invites you to โ€˜Live by the Leafโ€™,โ€ Strategy, Accessed August 10, 2018. Archived July 7, 2022. Archive URL: https://archive.ph/k1r4X

2017

FP7 (McCannโ€™s Middle East division310โ€œMcCann Global Offices,โ€ McCann, Accessed January 13, 2025. Archived December 10, 2024. Archived .pdf available at DeSmog.) collaborated with Eurisko Mobility, a software development firm,311โ€œWho we are?,โ€ Eurisko, Accessed January 13, 2025. Archived November 23, 2024. Archive URL: https://archive.ph/nkcLp to produce a game called Energo for Aramco. Eurisko Mobility described this game as โ€œan educational and action-adventure game that promotes energy conservation and educates players about the benefits of using various energy resources.โ€312โ€œSaudi Aramco releases Energo, a multi-game platform designed & developed by Eurisko in collaboration with FP7,โ€ Eurisko, Accessed January 13, 2025. Archived June 14, 2021. Archive URL: https://archive.ph/y4rui

December 2015

Valero named IPG subsidiary Campbell Ewald as its agency of record.313Erik Oster. “Valero Energy Corporation Names Campbell Ewald AOR,” AgencySpy, December 9, 2015. Archived October 12, 2017. Archive URL: https://archive.is/f5e6s According to advertising trade publication Agency Spy, Valero was spending $10 to $15 million annually when it hired Campbell Ewald to handle media buying, advertising, and branding.

In December 2024, IPG and Omnicom announced that IPG would be taken over by Omnicom, one of the worldโ€™s largest advertising holding companies.314Cameron Clarke. โ€œWhat you need to know about Omnicomโ€™s acquisition of Interpublic,โ€ The Drum, December 8, 2024. Archived December 17, 2024. Archive URL: https://archive.ph/mbJb8

Subsidiary: Weber Shandwick

Contact & Address

909 Third Avenue
New York, NY 10022 
USA
+1 (212) 704-1200

Social Media

UPDATE (02/21/2025): This database has been updated with additional actions and fossil fuel contracts.

UPDATE (02/10/2025): This database has been updated with additional fossil fuel contracts.

CORRECTION (02/03/2025): The profile has been updated to remove UMโ€™s income from its 2018 and 2019 contract with AGL (previously stated as $23,000,000) as it not clear whether this figure refers to the contract value. The value of UMโ€™s 2011 contract with Equinox has also been removed as the previously stated ยฃ2,000,000 refers to the overall value of the account rather than how much UM was paid for the work.

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