Background
Group SJR is part of the WPP group of companies.1“SJR,โ WPP, Accessed February 2024. Archived February 20, 2024. Archive URL: https://archive.ph/cvZFT. Group SJRโs current clients include ExxonMobil2โMeredith Whitefield,โ The Org, Accessed March 2024. Archived March 8, 2024. Archive URL: https://archive.ph/kxN03. and Drax,3“Privacy,โ Visit Cruachan, Accessed March 2024. Archived March 6, 2024. Archive URL: https://archive.ph/MCQLB. a biomass power generation operator. Drax owns Britainโs biggest power plant and says it is to be Europeโs largest decarbonisation project, but remains the single biggest emitter of carbon dioxide in the UK.4โDrax: The UKโs โCarbon Neutralโ Biomass Power Plant,โ DeSmog series page.,5Tom Harrison, Harriet Fox. โBiomass plant is UKโs top emitter,โ Ember, July 31, 2023. Archived May 10, 2024. Archived .pdf available at DeSmog. Group SJR has also worked for Chevron,6โNicole D Maxwell,โ Staff Me Up, Accessed March 2024. Archived March 7, 2024. Archived .pdf available at DeSmog. General Electric,7โWPP Annual Report & Accounts 2015,โ WPP, 2016. Archived March 7, 2024. Archived .pdf available at DeSmog. Shell,8โHenry Teitelbaum,โ LinkedIn. Accessed March, 2024. Archived .pdf available at DeSmog. and BP.9โMark Rose,โ LinkedIn. Accessed March, 2024. Archived .pdf available at DeSmog.
Group SJR was founded in 2004,10โGroup SJR Overview,โ PitchBook, Accessed February 2024. Archived July 30, 2021. Archive URL: https://archive.ph/g8p25. and was acquired by the WPP-owned agency Hill + Knowlton in 2013.11โHill Knowlton Strategies acquires digital content creator Group SJR,โ WPP, June 25, 2013. Archived February 21, 2024. Archive URL: https://archive.ph/gKJ7i. In 2018, Group SJR split from Hill + Knowlton but remained part of WPP.12Steve Barrett. โH+K separates from SJR in global restructure,โ PR Week, October 5, 2018. Archived December 7, 2023. Archive URL: https://archive.is/5hmjq. In 2024, Hill + Knowlton merged with Burson Cohn & Wolfe to form the WPP-owned agency Burson, which is the largest public relations agency in the world.13“Burson,โ DeSmog, 2024.
Group SJR specializes in the production of digital content and journalistic-style stories.14โAbout,โ Group SJR, Accessed February 2024. Archived February 20, 2024. Archive URL: https://archive.ph/rRxjN. It has historically taken on contentious work. For example, according to a previous version of Group SJRโs website, in 2006, Group SJR, โManaged response to media/NGO accusations of slave labor abuses for a chocolate manufacturer, a top household brand.โ It also โdeveloped and implemented a campaign to protect a personal computer marketerโs brand in the wake of environmental groupsโ charges of prison labor abuses.โ15โclients – crisis management + litigation,โ Group SJR, 2006. Archived August 11, 2006. Archived .pdf available at DeSmog.
House Committee on Natural Resources Investigation
In 2022, the U.S. Congressโs House Committee on Natural Resources published a report, โThe Role of Public Relations Firms in Preventing Action on Climate Change,โ which highlighted two ExxonMobil campaigns by Group SJR. The analysis said the campaigns โillustrate the kinds of tactics PR professionals use to remediate the fossil fuel industryโs image in the modern social media era.โ16โThe Role of Public Relations Firms in Preventing Action on Climate Change,โ House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf available at DeSmog.
The Natural Resources Committee analyzed two applications Group SJR submitted for consideration for public relations industry awards. The award submissions detailed two of Group SJRโs campaigns for ExxonMobil. One submission described how Group SJR ran ExxonMobilโs โEnergy Factorโ website and stated that the purpose of the website was to โhighlight ExxonMobilโs commitment to innovation, research, and emissions-reducing technologies.โ It also explained that the website was aimed, at least in part, at โskeptics of the brand.โ The Committee on Natural Resources report found:17โThe Role of Public Relations Firms in Preventing Action on Climate Change,โ Appendix 1, House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf available at DeSmog.
โThe ultimate goal of the Energy Factor is not to provide a factual counter narrative, but to drive โbrand favorability.โ […] These messages are misleading about ExxonMobilโs role in climate change because they falsely depict ExxonMobil as making significant contributions to fighting the crisis.โ18โThe Role of Public Relations Firms in Preventing Action on Climate Change,โ Appendix 1, House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf available at DeSmog.
The second award application focused on Group SJRโs 2019 โNatural Gas PB&Jโ video ads for ExxonMobil. The submission stated that these ads showed how โExxonMobil is helping to keep emissions down as a leading supplier of cleaner-burning natural gas.โ The ads were specifically targeted at Gen Z, and the report stated that this campaign mimicked popular online trends โto sell narratives greenwashing the oil majorโs work.โ19โThe Role of Public Relations Firms in Preventing Action on Climate Change,โ Appendix 1, House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf available at DeSmog.
Group SJR/ExxonMobilโs Algae Biofuel Research
In 2009, ExxonMobil announced a major project to research algae-based biofuels.21Katie Howell, โExxon Sinks $600M Into Algae-Based Biofuels in Major Strategy Shift,โ New York Times, July 14, 2009. Archived April 8, 2024. Archive URL: https://archive.ph/nhTXw. By 2022, ExxonMobil had spent $68 million on advertising its algae research, and the Wall Street Journal reported that some scientists believed the research was โlittle more than a PR stunt.โ22Christopher Matthews, โExxon Sees Green Gold in Algae-Based Fuels. Skeptics See Greenwashing,โ Wall Street Journal, October 3, 2021. Archived March 27, 2022. Archive URL: https://archive.is/VuDfX. In 2022, the U.S. House Committee on Oversight and Reform published a memo detailing ExxonMobilโs algae campaign. The committee obtained internal ExxonMobil documents, and the memo reported that the documents revealed a โtension between the companyโs public aspirations and actual technological capabilities.โ23โMemorandum,โ U.S. House Committee on Oversight and Reform, September 14, 2022. Archived April 8, 2024. Archived .pdf available at DeSmog. In 2023, DeSmog reported that ExxonMobil had pulled back from funding the algae biofuel research.
A number of advertising agencies worked for ExxonMobil on its algae biofuel campaign,24โExxon drops its algae ruse,โ ExxonKnews, February 13, 2023. Archived April 8, 2024. Archive URL: https://archive.ph/I2XQB. including Group SJR. Group SJR produced a range of promotional materials, including videos,25 โOther selected work,โ Dana Leonard Production, Accessed March 2024. Archived March 1, 2024. Archive URL: https://archive.ph/5OQW9.,26โExxonmobil Corporate,โ Wyndham Stopford, Archived October 23, 2023. Archive URL: https://archive.ph/UoXnE.,27โSchool of ExxonMobil: Algae Biofuel,โ YouTube video uploaded by ExxonMobil on December 4, 2018. Archived .mp4 available at DeSmog. website content,28โThe Role of Public Relations Firms in Preventing Action on Climate Change,โ House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf available at DeSmog. and social media content.29โExxonmobil Corporate,โ Wyndham Stopford, Accessed March 2024. Archived October 23, 2023. Archive URL: https://archive.ph/UoXnE.
Group SJR and ExxonMobilโs Fossil Fuel Extraction in Guyana
ExxonMobilโs fossil fuel extraction in Guyana has raised environmental, political, health, and safety concerns, which have been widely reported in the media.30Antonia Juhasz. โExxonโs oil drilling gamble off Guyana coast โposes major environmental riskโ,โ The Guardian, August 17, 2021. Archived March 4, 2024. Archive URL: https://archive.ph/VOpy5.,31Kevin Crowley, โThe Worldโs Newest Petrostate Isnโt Ready for a Tsunami of Cash,โ Bloomberg, August 13, 2019. Archived April 5, 2024. Archive URL: https://archive.ph/NxlX1. In 2023, Guyanaโs High Court ruled that ExxonMobil had breached its oil spill insurance obligations.32Amy Westervelt, โHow Exxon captured a country without firing a shot,โ The Intercept, June 18, 2023. Archived April 5, 2024. Archive URL: https://archive.ph/oD4qu.
ExxonMobil released content promoting its work in Guyana, and Group SJR created some of it. In 2020, Group SJR produced the campaign โOpportunity Begins with Energyโ for ExxonMobil. The campaign included a short film about a Guyanese man whose life was changed by gaining access for the first time to reliable energy. The film opens with the text โBased on a true story,โ and ends with the words โenergy powers opportunity,โ followed by the ExxonMobil logo.33โEnergy Opportunity: Battery Power in Guyana,โ YouTube video uploaded by user ExxonMobil on November 19, 2020. Archived May 7, 2024. Archived .mp4 on file at DeSmog.,34โExxonmobil Corporate,โ Wyndham Stopford, Accessed March 2024. Archived October 23, 2023. Archive URL: https://archive.ph/UoXnE.
Group SJR produced a video for ExxonMobilโs 2019 shareholders meeting that stated, โproducing Guyanese resources will create economic opportunities.โ36โExxonmobil Corporate,โ Wyndham Stopford, Accessed March 2024. Archived October 23, 2023. Archive URL: https://archive.ph/UoXnE.
Later in 2019, ExxonMobil released a video discussing oil production in Guyana.37โOffshore Oil Production & Discovery In Guyana | ExxonMobil,โ YouTube video uploaded by user ExxonMobil on December 23, 2019. Archived .mp4 available at DeSmog. Another video released in November 2021 called โOffshore Diariesโ also focused on Guyana.38โThe Offshore Life of Guyanese supporting ExxonMobil Guyana,โ YouTube video uploaded by user GUYANA 215 on November 4, 2021. Archived .mp4 available at DeSmog. Group SJR has not publicly taken credit for these two pieces. However, the agency takes a similar documentary-style approach to a video it produced for ExxonMobil in 2018 about another of the fossil fuel majorโs oil extraction projects.โ39Go inside one of the worldโs largest oil platforms,โ ExxonMobil, December 20, 2018. Archived March 1, 2024. Archive URL: https://archive.ph/zLoqn.,40โEXXONMOBIL: LIFE ON AN OFFSHORE OIL PLATFORM,โ Group SJR, Accessed March 2024. Archived March 1, 2024. Archive URL: https://archive.ph/Nid6i.
Stance on Climate Change
Group SJRโs parent company, WPP, has pledged to reach net-zero emissions from its direct operations by 2025, and across its supply chain by 2030.โ41Annual Report 2022,โ WPP, March 23, 2023. Archived July 14, 2023. Archive URL: https://archive.ph/nGlMH As of March 2024, Group SJR does not have its own sustainability policy or net-zero target and does not provide any information about its approach to sustainability issues on either its website or in annual reports.
In 2018, WPP responded to the Climate Investigations Center PR climate survey on behalf of all its subsidiaries, including Group SJR. In its response, it said: โClimate change is a major threat.โ42โHill+Knowlton PR,โ Climate Investigations Center, 2018. Archived May 9, 2024. Archive URL: https://archive.ph/QXDZf.
Group SJR says it has an approach of โradical transparency,โ43โThe Drum Awards,โ The Drum Awards, Accessed March 2024. Archived December 8, 2023. Archived .pdf is available at DeSmog. and states in one of its blog posts: โESG tactics that arenโt … rooted in reality โ are a surefire way to attract the wrong kind of attention.โ44โHow can CCOs talk to everyone at once?,โ Group SJR, Accessed March 2024. Archived March 18, 2024. Archive URL: https://archive.ph/PyIX0. However, an anonymous 2021 review from a person identifying themselves as a former Account Director at Group SJR titled โProfit-driven over anything elseโ appeared on Glassdoor, a website where employees review their current or previous company. The post alleges that fossil fuel work is a large proportion of Group SJRโs portfolio:
โSJR’s largest client is an oil and gas giant. Creativity and purpose? Nope, it’s all about
the money.โ
Under the section โAdvice to Managementโ the reviewer wrote:
โTake a long hard think if you truly want oil and gas climate-denying content to make up the majority of the agency’s output.โ45โGroup SJR Reviews,โ Glassdoor, 2021. Archived .pdf is available at DeSmog.
In 2022, Clean Creatives, an initiative encouraging the advertising and public relations industry to cut ties with fossil fuel clients, included Group SJR on its annual โF-Listโ for its work with ExxonMobil.46โF-List 2022,โ Clean Creatives, Accessed March 2024. Archived March 18, 2024. Archived .pdf available at DeSmog. Archive URL: https://archive.ph/Ew0gd
Funding
Group SJRโs parent organization, WPP, does not disclose revenue for individual subsidiaries. In 2022, WPP reported revenue of ยฃ14.4 billion ($17.5 billion) with pass-through costs included.47โAnnual Report 2022,โ WPP, March 23, 2023. Archived July 14, 2023. Archive URL: https://archive.ph/nGlMH
Key People
Role | 2024 | 2023 | 2022 | 2021 | 2020 | |
Tom Blim48โTom Blim,โ LinkedIn. Accessed March 2024. Archived .pdf is available at DeSmog. | Global President, Founder | Y | Y | Y | Y | |
Billy Sind49โBilly Sind,โ LinkedIn. Accessed March 2024. Archived .pdf is available at DeSmog. | Chief Strategy Officer, Co-Founder | Y | Y | Y | Y | Y |
Chuck Hajj50โChuck Hajj,โ LinkedIn. Accessed March 2024. Archived .pdf is available at DeSmog. | President, North America | Y | Y | |||
Erin Gentry51โErin Gentry,โ LinkedIn. Accessed March 2024. Archived .pdf is available at DeSmog. | President, North America and Chief Client Officer | Y | Y | Y | Y | |
Stephen Black52โStephen Black,โ LinkedIn. Accessed March 2024. Archived .pdf is available at DeSmog. | Global Chief Financial Officer | Y | Y | Y | Y | Y |
Brian Adam Douglas53โBrian Adam Douglas,โ LinkedIn. Accessed March 2024. Archived is .pdf available at DeSmog. | Senior Director of Creative A.I. | Y | Y | |||
Selena Cameron54โSelena Cameron,โ LinkedIn. Accessed March 2024. Archived .pdf is available at DeSmog. | Global CEO | Y | Y | Y | Y | Y |
Giovanna Fabiano55โGiovanna Fabiano,โ LinkedIn. Accessed March 2024. Archived .pdf is available at DeSmog. | Chief Content Officer | Y | Y | Y | Y | |
Cecilia Lang56โCecilia Lang,โ LinkedIn. Accessed March 2024. Archived .pdf is available at DeSmog. | Global Chief Revenue Officer | Y | Y | |||
William Michael Scott57โGROUP SJR LIMITED,โ Companies House, Accessed March 2024. Archived February 28, 2024. Archive URL: https://archive.ph/B9wlJ. | Director – UK | Y | Y | Y | Y | Y |
Fossil Fuel Clients
Year | Region/Country | Client | Campaign | Group SJR or Group SJR partner agency | Citation |
2024 | UK | Drax | Development of the Cruachan Visitor Website | Group SJR | 58โDrax Group // Visit Cruachan,โ Pixel Standard Group, Accessed March 2024. Archived March 6, 2024. Archive URL: https://archive.ph/4g85X.,59โPrivacy,โ Visit Cruachan, Accessed March 2024. Archived March 6, 2024. Archive URL: https://archive.ph/MCQLB. |
2024 | ExxonMobil | Group SJR | 60โMeredith Whitefield,โ The Org, Accessed March 2024. Archived March 8, 2024. Archive URL: https://archive.ph/kxN03.,61โAnna Niettamo,โ LinkedIn. Accessed March 2024. Archived .pdf is available at DeSmog. | ||
2023 | Drax | Capture the Opportunity | Group SJR | 62โ2023 International Content Marketing Awards: Shortlist,โ The Content Marketing Association, Accessed March 2024. Archived December 5, 2023. Archived .pdf is available at DeSmog. | |
2023 | ExxonMobil | Group SJR | 63โMeredith Whitefield,โ The Org, Accessed March 2024. Archived March 8, 2024. Archive URL: https://archive.ph/kxN03.,64โAnna Niettamo,โ LinkedIn. Accessed March 2024. Archived .pdf is available at DeSmog. | ||
2022 | India | ExxonMobil | Energy Factor | Group SJR | 65โAdvanced Lubricants Are Driving Energy Efficiency In Indiaโs Industries,โ Energy Factor Asia Pacific by Exxonmobil, Accessed March 2024. Archived March 1, 2024. Archive URL: https://archive.ph/uYvVI.,66โGroup SJR,โ Alex Higgins, Accessed March 2024. Archived March 1, 2024. Archive URL: https://archive.ph/emw4c. |
2022 | Drax | Capture the Opportunity | Group SJR | 67โThe Drum Awards,โ The Drum Awards, Accessed March 2024. Archived December 8, 2023. Archived .pdf available at DeSmog. | |
2021 | US | ExxonMobil | Group SJR | 68โExxonMobil is Using An Innovative AR Experience to Showcase How Carbon Capture Storage Can Remove 90% of Industrial CO2 Emissions,โ Groove Jones, January 17, 2022. Archived June 9, 2023. Archive URL: https://archive.ph/PVQvc. | |
2021 | Drax | Group SJR | 69โAbout Christie,โ C Tandiono, Accessed March 2024. Archived March 6, 2024. Archive URL: https://archive.ph/Wynwv. | ||
2020 | Global | ExxonMobil | Energy Factor / โNatural Gas PB&Jโ/ Opportunity Begins with Energy | Group SJR | 70โThe Role of Public Relations Firms in Preventing Action on Climate Change,โ House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf copy available at DeSmog. |
2020 | Drax | The Northern Powerhouse | Group SJR | 71โThe Northern Powerhouse,โ Vince Camacho, Accessed March 2024. Archived March 6, 2024. Archive URL: https://archive.ph/aKWQG.,โAbout Christie,โ C Tandiono, Accessed March 2024. Archived March 6, 2024. Archive URL: https://archive.ph/Wynwv. | |
2020 | BP | Truffle Pig | 72โMark Rose,โ LinkedIn. Accessed March 2024. Archived .pdf available at DeSmog. | ||
2019 | Global | ExxonMobil | Energy Factor / Soothing Science / School of ExxonMobil | Group SJR | 73โThe Role of Public Relations Firms in Preventing Action on Climate Change,โ House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf copy available at DeSmog.,โExxonmobil Corporate,โ Wyndham Stopford, Archived October 23, 2023. Archive URL: https://archive.ph/UoXnE. |
2019 | Drax | Updated the Drax website | Group SJR | 74โIBM, Kelloggโs and GLOW take top honors at the Digiday Content Marketing Awards,โ DIGIDAY, March 2, 2019. Archived March 6, 2024. Archive URL: https://archive.ph/mUdWX.,75โAbout Christie,โ C Tandiono, Accessed March 2024. Archived March 6, 2024. Archive URL: https://archive.ph/Wynwv. | |
2019 | Shell | Group SJR | 76โGroup SJR Producer Interview Questions,โ Glassdoor, Updated August 26, 2019. Archived March 7, 2024. Archive URL: https://archive.ph/ER0YR.,77โGroup SJR Interview Question,โ Glassdoor, Accessed March, 2024. Archived March 19, 2024. Archive URL: https://archive.ph/n1bw2. | ||
2018 | Global | ExxonMobil | Energy Factor | Group SJR | 78โThe Role of Public Relations Firms in Preventing Action on Climate Change,โ House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf copy available at DeSmog. |
2018 | Drax | Group SJR | 79โWebsite privacy notice,โ Drax, Accessed March 2024. Archived March 6, 2024. Archived .pdf available at DeSmog.,80โAbout Christie,โ C Tandiono, Accessed March 2024. Archived March 6, 2024. Archive URL: https://archive.ph/Wynwv. | ||
2017 | Global | ExxonMobil | Energy Factor | Group SJR | 81โThe Role of Public Relations Firms in Preventing Action on Climate Change,โ House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf copy available at DeSmog. |
2016 | Global | ExxonMobil | Energy Factor | Group SJR | 82โThe Role of Public Relations Firms in Preventing Action on Climate Change,โ House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf copy available at DeSmog. |
2016 | US | General Electric | Group SJR | 83โHill+Knowlton Strategies: PRWeek Global Agency Business Report 2016,โ PR Week, May 2, 2016. Archived May 6, 2016. Archive URL: https://archive.ph/BkJw8. | |
2016 | Shell | Group SJR | 84โHenry Teitelbaum,โ LinkedIn. Accessed March 2024. Archived .pdf available at DeSmog. | ||
2016 | Chevron | Group SJR | 85โContent Marketing Strategy for Executives,โ Content Marketing Institute, April 2016. Archived March 7, 2024. Archived .pdf available at DeSmog. | ||
2015 | US | General Electric | Produced GE’s Tumblr site and Txchnologist magazine | Group SJR | 86“GE Reports Makes Best Branded Content List,” General Electric, December 28, 2015. Archived March 4, 2024. Archive URL: https://archive.ph/Gs5Ja.,87โWatch this Inspire Drone Shoot Hoops with GEโs ecoROTR,โ RSSING, Accessed March 2024. Archived March 4, 2024. Archive URL: https://archive.ph/UT6B9. |
2015 | US | Chevron | DOERS | Group SJR and Truffle Pig | 88โNicole D Maxwell,โ Staff Me Up, Accessed March 2024. Archived March 7, 2024. Archived .pdf available at DeSmog. |
Actions
2022 – 2023
Group SJR produced the โcapture the opportunityโ campaign for Drax,89โ2023 International Content Marketing Awards: Shortlist,โ The Content Marketing Association, Accessed March 2024. Archived March 6, 2024. Archived .pdf available at DeSmog.,90โThe Drum Awards,โ The Drum Awards, Accessed March 2024. Archived December 8, 2023. Archived .pdf available at DeSmog. a highly polluting power generation business that uses controversial91Jen Cronin, Oliver Broad, Isabela Butnar, Julia Tomei. โBioenergy: informing decision-making about a controversial energy source,โ UCL Institute for Sustainable Resources, November 2, 2021. Archived April 24, 2024. Archive URL: https://archive.ph/SY4Df bioenergy with carbon capture and storage (BECCS) technology.
The campaign consisted of five short films, the first of which was submitted for a 2023 Drum Award. The purpose of the video, as described in the award submission, was: โshowcasing energy company Draxโs visionary approach to tackling climate change and achieving net zeroโ by focusing on Draxโs use of bioenergy with carbon capture and storage. The submission goes on to say: โWith the reputational challenges of the energy industry, our approach of radical transparency represents a step change in humanising both the sector itself, and the key players in the road to net zero.โ92โThe Drum Awards,โ The Drum Awards, Accessed March 2024. Archived December 8, 2023. Archived .pdf available at DeSmog.
Two of the four subsequent films highlighted the development of industry standards for carbon dioxide removals (CDRs), with one of the films focusing entirely on this subject.93โCapture the Opportunity for carbon removal standards,โ Vimeo video uploaded by Drax Group on June 6, 2023. Archived .mp4 available at DeSmog.,94โCapture the Opportunity for sustainable, healthy forests,โ Vimeo video uploaded by Drax Group on June 5, 2023. Archived .mp4 on file at DeSmog. CDRs are a method by which companies can make money from removing carbon dioxide from the atmosphere. In 2023, Drax was promoting its CDRs and positioning itself to be a key contributor in the development of new standards for CDRs.95Angela Hepworth, โRaising the Standard in Carbon Removals,โ Drax, October 4, 2023. Archived March 6, 2024. Archive URL: https://archive.ph/g9Kgk.,96โSetting the standard,โ Drax, Accessed March 2024. Archived March 6, 2024. Archive URL: https://archive.ph/XPzjt. Drax is a member of the CCS+ Initiative, which is developing proposed CDR standards on behalf of the industry. The initiative has been criticized as an attempt by the fossil fuel industry to gain control of the solutions to climate change. BP, Equinor, GE Power, Shell, and TotalEnergies are also partners of the CCS+ Initiative, and the Oil and Gas Climate Initiative is on its advisory panel.
The third film calls on governments to support projects such as Draxโs CDRs.98Capture the Opportunity for carbon removals at scale,โ Vimeo video uploaded by Drax Group on June 5, 2023. Archived .mp4 available at DeSmog.
The fourth film states, โIn a net-zero future, we ideally need to use more forest products,โ and goes on to stress the important role forests play in biodiversity and preventing wildfires.99โCapture the Opportunity for sustainable, healthy forests,โ Vimeo video uploaded by user Drax Group on June 5, 2023. Archived .mp4 on file at DeSmog. Drax has been criticized for links to forestry practices that are potentially damaging to biodiversity and may increase the risk of wildfires.
July 2022
Group SJR produced a campaign promoting ExxonMobilโs lubricants for use in markets in India.100โAdvanced Lubricants Are Driving Energy Efficiency In Indiaโs Industries,โ Energy Factor Asia Pacific by ExxonMobil, Accessed March 2024. Archived March 1, 2024. Archive URL: https://archive.ph/uYvVI. Alexis Higgins, a designer at Group SJR, explained: โThe purpose of this project for Exxon was to explain how several oil factories in India are able to increase energy efficiency while also lowering emissions.โ101โGroup SJR,โ Alex Higgins, Accessed March 2024. Archived March 1, 2024. Archive URL: https://archive.ph/emw4c.
December 2021
At the World Petroleum Congress in Houston, Texas, ExxonMobil featured an augmented reality experience, that said ExxonMobil was developing carbon capture and storage technologies to reduce industrial emissions by up to 90 percent. Group SJR partnered with independent company Groove Jones to create this presentation.102โExxonMobil is Using An Innovative AR Experience to Showcase How Carbon Capture Storage Can Remove 90% of Industrial CO2 Emissions,โ Groove Jones, January 17, 2022. Archived June 9, 2023. Archive URL: https://archive.ph/PVQvc.
August 2021
Group SJR produced a series of YouTube videos for ExxonMobil that aimed to โget the next generation excited about studying STEM subjectsโ by detailing simple science experiments that parents could replicate at home with their children.104โExxonMobil STEM Experiments,โ Picturesmith, Accessed March 2024. Archived March 1, 2024. Archive URL: https://archive.ph/1Zoxx.”How Can We get the Next Generation Excited About Science? Experiment!,โ Energy Factor Europe by ExxonMobil, August 20, 2021. Archived March 1, 2024. Archive URL: https://archive.ph/u1FAe.
2020 – 2021
Group SJR produced a series of videos for ExxonMobil promoting the use of compressed natural gas (CNG) in India. These were released on YouTube throughout 2020 and 2021.106“ExxonMobil: Moving with CNG,” The Dots, 2021. Archived October 23, 2023. Archive URL: https://archive.ph/Qg9g5
October 2020
Group SJR was a 2020 Platinum Awards finalist under the โexternal publicationโ category for its work running ExxonMobilโs โEnergy Factorโ website.108โThe 2020 Platinum PR Awards: Finalists Named, Winners Unveiled Oct. 27 During Virtual Gala,โ PRNEWS, October 2, 2020. Archived April 5, 2024. Archive URL: https://archive.ph/hKzJ7. According to the award submission, Energy Factor received 30 million unique visitors between its launch in 2016 and June 2019. Group SJR said in the submission that it had assessed the effectiveness of the website and found that exposure to Energy Factor content led to visitors rating ExxonMobil higher on key messages that help improve brand reputation.109โThe Role of Public Relations Firms in Preventing Action on Climate Change,โ Appendix 1, House Natural Resources Committee Staff Report, September 14, 2022. Archived April 9, 2023. An archived .pdf copy is available at DeSmog.
August 2020
Truffle Pig, a collaboration between Group SJR, the Daily Mail, and Snapchat, produced videos to support the launch of BP’s 2020 strategy, focused on BP becoming โa very different type of energy company,โ and how BP is reimagining energy โfor people and our planet.โ110โMark Rose,โ LinkedIn. Accessed March 2024. Archived .pdf available at DeSmog.
January 2020
ExxonMobil posted a video produced by Group SJR on YouTube. The video featured a male ExxonMobil employee attending the 2019 Womenโs Forum in order to get ideas about how to increase diversity.112โMale Advocates for Inclusion: Sebastienโs Story,โ YouTube video uploaded by ExxonMobil on January 22, 2020. Archived .mp4 available at DeSmog.,113โOther selected work,โ Dana Leonard Production, Accessed March 2024. Archived March 1, 2024. Archive URL: https://archive.ph/5OQW9. DeSmog subsequently included this video in a critique of how fossil fuel companies produce advertising championing womenโs empowerment in order to improve their image.114Ellen Ormesher, Emily Gertz, Kathryn Clare, Cartie Werthman. โOil and Gas Companies Want You to Think They Care About Women โ but Itโs Just PR,โ DeSmog, March 8, 2024.
2020
Group SJR produced a range of content for ExxonMobil in 2020.
A campaign, โOpportunity Begins with Energy,โ implied that fossil fuels can create opportunities for people in less developed nations where oil extraction is taking place (such as Guyana) that would otherwise not be possible. The videos feature the stories of individuals whose lives have been changed by gaining access to an energy source. The videos begin with the text โbased on a true storyโ and feature the tag โopportunity begins with energyโ or โenergy powers opportunity.โ116โOpportunity Begins With Energy,โ Vimeo video uploaded by user Wyndham Stopford on December 14, 2020. Archived .mp4 available at DeSmog.,117โEnergy Opportunity: Power of Light in Asia,โ YouTube video uploaded by user ExxonMobil on November 9, 2020. Archived .mp4 available at DeSmog.,118โEnergy Opportunity: Battery Power in Guyana,โ YouTube video uploaded by user ExxonMobil on November 19, 2020. Archived .mp4 available at DeSmog. The creative director for the project explained that the series โemotionally connectsโ with viewers.119โExxonmobil Corporate,โ Wyndham Stopford, Archived October 23, 2023. Archive URL: https://archive.ph/UoXnE.
A further video, โEnding Energy Poverty,โ complements the โOpportunity Begins with Energy” series. This video states: โToday more than one billion people live in energy poverty with no access to affordable and reliable energy, like electricity to light hospitals, homes and schools. ExxonMobil supplies that critical energy.โ The video appeared on ExxonMobilโs โEnergy Factorโ website (run by Group SJR), on a web page titled โEnergy Poverty: Getting Energy to People In Need,โ which further expanded on the theme of energy poverty and โhow ExxonMobil is helping to provide access to modern energy to those who need it.โ121โExxonMobil,โ Terrence Murray, Accessed March 2024. Archived URL: https://archive.ph/eIlJa. Archived .pdf available at DeSmog.,122โTerrence Murray,โ LinkedIn. Accessed March 2024. Archived .pdf available at DeSmog.,123โEnergy Poverty: Getting Energy to People In Need,โ Energy Factor Europe by ExxonMobil, December 11, 2020. Archived March 8, 2024. Archive URL: https://archive.ph/rWskJ.
Group SJR also developed an immersive, multimedia, long-form website for ExxonMobil, focussed on โthe power of natural gas.โ Terrence Murray, a creative director at Group SJR,125โTerrence Murray About,โ Terrence Murray, Accessed April 2024. Archived April 5, 2024. Archive URL: https://archive.ph/Rcobz. described the purpose of this work: โExxonMobil wanted to show how natural gas is โฆ a lower-emission transition fuel that helps meet the world’s need for reliable and cleaner energy.โ126ExxonMobil,โ Terrence Murray, Accessed March 2024. Archived May 16, 2024. Archived March 8, 2024: https://archive.ph/eIlJa.,127โTerrence Murray,โ LinkedIn. Accessed March 2024. Archived .pdf available at DeSmog.,128โTHE POWER OF NATURAL GAS,โ Energy Factor Europe by ExxonMobil, MOBIL, Accessed March 2024. Archived .pdf available at DeSmog.
2020
Group SJR produced a short film, โThe Northern Powerhouse,โ for Drax. The film describes the function of cooling towers and emphasizes that the engineering required to create such towers is impressive.129โThe Northern Powerhouse,โ Vince Camacho, Accessed March 2024. Archived March 6, 2024. Archive URL: https://archive.ph/aKWQG.
May 29, 2019
Group SJR produced a video for ExxonMobilโs 2019 annual shareholder meeting.130โExxonmobil Corporate,โ Wyndham Stopford, Archived October 23, 2023. Archive URL: https://archive.ph/UoXnE. In advance of the meeting, activist investors proposed a shareholder resolution urging ExxonMobil to set annual carbon emissions targets in line with goals set by the 2015 Paris Agreement. The U.S. Securities and Exchange Commission (SEC), a regulatory body, allowed ExxonMobil to block this proposal from appearing on the meeting agenda.131โUS regulator lets Exxon block shareholder vote on climate proposal,โ The Guardian, April 2, 2010. Archived April 5, 2024. Archive URL: https://archive.ph/CdQ7z. However, following the SECโs decision, shareholders initiated a โprotest voteโ that would have required ExxonMobil to install an independent board chairman separate from its CEO. The vote was subsequently defeated.132โExxon shareholders say no to climate change proposals,โ Al Jazeera, May 29, 2019. Archived April 5, 2024. Archive URL: https://archive.ph/ReyGa.
The video produced by Group SJR for the annual shareholder meeting focused on ExxonMobilโs vision for the future and included the words, โExxonMobil is meeting the worldโs energy needs responsibly.โ133โExxonmobil Corporate,โ Wyndham Stopford, Accessed March 2024. Archived October 23, 2023. Archive URL: https://archive.ph/UoXnE. It highlighted ExxonMobilโs work on advanced biofuels, cutting methane leaks, and carbon capture and storage. The video referenced a number of less-developed countries where fossil fuel extraction projects were being developed and specifically says that natural gas โmeans cleaner, reliable energy in India and China,โ and โproducing Guyanese resources will create economic opportunities.โ
May 2, 2019
Group SJR won a Digiday award for โbest branded content site – B2Cโ for updating Draxโs website. The website was intended to be โhyper-focused on energy innovationโ and to โattract the zero carbon curious and investors alike.โ135โIBM, Kelloggโs and GLOW take top honors at the Digiday Content Marketing Awards,โ Digiday, March 2, 2019. Archived March 6, 2024. Archive URL: https://archive.ph/mUdWX.
May 2019
ExxonMobil released a video explaining CCS technology, which was created by Group SJR. The video states: โCarbon Capture and Storage can significantly reduce emissions and that can make a world of difference.โ136โExxonmobil Corporate,โ Wyndham Stopford, Accessed March 2024. Archived October 23, 2023. Archive URL: https://archive.ph/UoXnE.,137โUnderstanding Carbon Capture and Storage,โ YouTube video uploaded by ExxonMobil on May 1, 2019. Archived .mp4 available at DeSmog.
2019
In 2019 Group SJR created two campaigns for ExxonMobil that mimicked popular social media trends.
Group SJRโs โNatural Gas PB&Jโ video ads for ExxonMobil targeted Gen Z audiences. The videos were based on Buzzfeedโs โTastyโ videos, popular with young audiences at the time. These videos compared the complementary flavors of peanut butter and jelly to natural gas as a complement to renewable energy: โNatural gas and renewable energy work great on their own but better together. Kind of like a peanut butter and jelly sandwich.โ The videos ran on Instagram, Facebook, Snapchat, and Twitter. The U.S. House of Representatives Natural Resources Committee described this campaign as โgreenwashingโ in an investigation into how PR firms aid the fossil fuel industry to mislead the public.139โThe Role of Public Relations Firms in Preventing Action on Climate Change,โ Appendix 2, House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf copy available at DeSmog.
Another campaign, โSoothing Science,โ tapped into the popular social media trend of #OddlySatisfying videos. The campaign included videos promoting algae as biofuel and the use of ExxonMobil lubricants in โhelping to power Asiaโs wind turbinesโand the future of energy.โ The campaign appeared across Twitter, Facebook, and Instagram.141โExxonmobil Corporate,โ Wyndham Stopford, Archived October 23, 2023. Archive URL: https://archive.ph/UoXnE.
Source: ExxonMobil on Instagram.142โNeed a quick #soothingscience break? Join us in the algae biofuel lab and let your brain unwind,โ @exxonmobil Instagram Account, August 20, 2019. Archived .pdf available at DeSmog.
2018 – 2019
Group SJR created a campaign for ExxonMobil called โSchool of ExxonMobilโ across YouTube, Facebook, Twitter, and Instagram. This campaign featured children learning about topics such as algae biofuel and how ExxonMobilโs lubricant โhelps cars go fast.โ143โExxonmobil Corporate,โ Wyndham Stopford, Accessed March 2024. Archived October 23, 2023. Archive URL: https://archive.ph/UoXnE. The algae biofuel video features a child interviewing an ExxonMobil algae research technician. The technician explains, โWe really look at it as a form of clean, pure energy โฆ it can do so much for us.โ The scientist then says, โWe are looking for alternative forms of energy that are better for the environment for your generation.โ ExxonMobil later pulled its funding for algae research.144โBig Oil Firms Touted Algae as Climate Solution. Now All Have Pulled Funding,โ DeSmog, March 23, 2023.
In 2024, the U.S. House Oversight Committee released several documents subpoenaed from ExxonMobil, including a series of emails dated June to July 2019 in which ExxonMobil employees discussed the โschool of ExxonMobilโ campaign.146โExxon Documents EM-HCOR3-00758838,โ House Oversight Committee, Accessed June 16, 2024. Archived June 16, 2024. Archived .pdf available at DeSmog.
In the emails, Jayme Meyer, Digital and Social Media Manager at ExxonMobil, shared feedback about the campaignโs success thus far: โKids is an over-performer in terms of our content. It humanizes ExxonMobil and is in an unexpected format.โ She also said the campaign โoutperformed almost every metric for Young Professionals and Skeptical Independants.โ147โExxon Documents EM-HCOR3-00758838,โ House Oversight Committee, Accessed June 16, 2024. Archived June 16, 2024. Archived .pdf available at DeSmog.
Meyer also discussed the possibility of extending the campaign by releasing a video focused on CCS with Gemma Allman, ExxonMobilโs Deputy Public Affairs Manager,148โGemma Allman,โ LinkedIn. Accessed June 16, 2024. Archived .pdf available at DeSmog. agreeing that it could potentially be released โduring our integrated CCS push September – December.โ Meyer said that the target audience of this new video would be the general population, โespecially younger ones,โ including Gen Z. Meyer explained that she changed the video to โDe-emphasize concept that catching carbon is difficult or hard,โ with a line from the video โItโs very hardโ removed, and the addition of the text: โCarbon Capture and Storage, making a difference for future generations.โ149โExxon Documents EM-HCOR3-00758838,โ House Oversight Committee, Accessed June 16, 2024. Archived June 16, 2024. Archived .pdf available at DeSmog.
December 2018
Group SJR produced a video for ExxonMobil emphasizing safety practices on the oil platform Hebron.150โExxonMobil: Life on an Offshore Oil Platform,โ Group SJR. Accessed March 2024. Archived March 1, 2024. Archive URL: https://archive.ph/Nid6i. Earlier in 2018, ExxonMobil had been criticized for its approach to safety and workersโ rights at its annual shareholder meeting, according to CNBC.151Tom DiChristopher. โExxon Mobil criticized for worker rights and safety issues at annual shareholder meeting,โ CNBC, May 30, 2018. Archived March 1, 2024. Archive URL: https://archive.ph/oOg2a.
2018
Group SJR produced a YouTube video promoting ExxonMobilโs work on algae biofuels.153Dana Leonard. โOther selected work,โ Dana Leonard Production, Accessed March 2024. Archived March 1, 2024. Archive URL: https://archive.ph/5OQW9. The video stated that โby 2025, [the biofuel farmโs] goal is to have the technical ability to produce 10,000 barrels of algae biofuel a day.โ154โRenewable Biofuel: 24 Hours at an Algae Farm | ExxonMobil,โ YouTube video uploaded by ExxonMobil on December 4, 2018. Archived .mp4 available at DeSmog. A second video in the same style concludes with the words, โThis farm could help build our energy future.โ155โAlgae ponds dawn to dusk,โ YouTube video uploaded by ExxonMobil on December 14, 2018. Archived .mp4 available at DeSmog. In 2023, DeSmog reported that ExxonMobil had pulled back from funding algae biofuel research.
Group SJR also produced a number of other pieces of social content for ExxonMobil in 2018. A YouTube video focused on ExxonMobil chemicals, and a Group SJR creative said: โExxonMobil wants to show people that theyโre much more than just oil โ theyโre an innovative energy company with a whimsical side. We had fun explaining how our plastics help make summer just that more fun.โ Another YouTube video by Group SJR encouraged drivers not to idle their cars. Finally, a series of posts on X for Engineering Week portrayed ExxonMobil staff as superheroes.157โEXXONMOBIL – SOCIAL,โ Stuart McWhirter, Accessed March 2024. Archived March 4, 2024. Archive URL: https://archive.ph/jWgW0.
2016
Group SJR launched ExxonMobilโs Energy Factor website. The site was aimed at least partly at โskeptics of the brandโ to show that the energy industry is โdeveloping safe and reliable energy sources not only for today but for the future, while also mitigating the risks of climate change.โ The site featured articles on topics such as algae as biofuel and CCS. Group SJR ran the Energy Factor website up until at least 2019.โ159The Role of Public Relations Firms in Preventing Action on Climate Change,โ House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf copy available at DeSmog.
A subsequent investigation by the U.S. House of Representatives Natural Resources Committee into the PR industryโs role in climate misinformation found that the websiteโs messaging was โmisleading.โ160โThe Role of Public Relations Firms in Preventing Action on Climate Change,โ House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf copy available at DeSmog.
2015
Group SJR and Truffle Pig directed casting for a Chevron campaign called โDOERS.โ161โNicole D Maxwell,โ Staff Me Up, Accessed March 2024. Archived March 7, 2024. Archived .pdf available at DeSmog. Dentsu agency McGarryBowen partnered with WPP agency Wavemaker to create the campaign, which focused on how people, or โdoers,โ are integral to the fabric of America. These โdoersโ need energy for their โdoingโ โ energy that is provided by Chevron.162โNicole D Maxwell,โ Staff Me Up, Accessed March 2024. Archived March 7, 2024. Archived .pdf available at DeSmog.
2015
Group SJR produced General Electricโs Tumblr site and Txchnologist magazine.163โWPP Annual Report & Accounts 2015,โ WPP, 2016. Archived March 7, 2024. Archived .pdf available at DeSmog. Txchnologist is โan online magazine created in partnership with GEโ that offers โan optimistic, but not utopian, take on the future and humanityโs ability to tackle the great challenges of our era through industry, technology, and ingenuity.โ164โTxchnologist,โ Business Insider, Accessed March 2024. Archived March 7, 2024. Archived .pdf available at DeSmog.
Related Organisations
- WPP – the parent company.165โSJR,โ WPP, Accessed February 2024. Archived February 20, 2024. Archive URL: https://archive.ph/cvZFT.
Affiliated agencies:
- Hill + Knowlton – Group SJR was part of Hill + Knowlton, another WPP agency, from 2013 – 2018.166โHill Knowlton Strategies acquires digital content creator Group SJR,โ WPP, June 25, 2013. Archived February 21, 2024. Archive URL: https://archive.ph/gKJ7i.,167Steve Barrett. โH+K separates from SJR in global restructure,โ PR Week, October 5, 2018. Archived December 7, 2023. Archive URL: https://archive.is/5hmjq. In 2024, Hill + Knowlton merged with Burson Cohn & Wolfe to form the WPP-owned agency Burson, which is the largest public relations agency in the world.168โBurson,โ DeSmog, 2024.
- Truffle Pig – a marketing agency Group SJR, Daily Mail, and Snapchat founded in 2015.169Lara OโReilly. โWe found out what’s going on with Truffle Pig โ the ad agency Snapchat, WPP, and The Daily Mail launched at Cannes,โ Yahoo Finance, September 4, 2015. Archived February 21, 2024. Archive URL: https://archive.ph/aZxA8.
- Colloquial – a content marketing unit launched by Group SJR and J. Walter Thompson in 2015.170โJWT & Group SJR Launch Content Marketing Division Colloquial,โ Little Black Book, June 9, 2015. Archived February 21, 2024. Archive URL: https://archive.ph/kO27d. J. Walter Thompson is now part of VML, another agency under the WPP holding company.171โVMLโ, DeSmog, 2023.
- Bookmark Content Limited – absorbed by Group SJR in 2020.172โSJR,โ WPP, Accessed February 2024. Archived February 20, 2024. Archive URL: https://archive.ph/cvZFT.
Group SJR also has a number of internal organizations:
- Centre for Creative.173โHill+Knowlton Strategies: PRWeek Global Agency Business Report 2016,โ PR Week, May 2, 2016. Archived May 6, 2016. Archive URL: https://archive.ph/BkJw8.
- Outside Minds – an internal consultancy.174โOutside Minds Story Sizzle,โ Cyndia Wan, Accessed March 2024. Archived March 18, 2024. Archive URL: https://archive.ph/pIBvE.
- TNgLE – a global consultancy firm that is a unit of Group SJR.175โTNgLE,โ The RNgLE, Accessed March 2024. Archived March 4, 2024. Archive URL: https://archive.ph/Kpyxw.
- Unfiltered – a magazine produced by Group SJR.176โUnfiltered,โ Unfiltered, Accessed March, 2024. Archived March 4, 2024. Archive URL: https://archive.ph/8DXVD
Contact and Address
New York:
3 World Trade Center
175 Greenwich St, Floor 30
New York, NY 10007
United States+1 212-896-6000
[email protected]London:
2 Southwark Bridge Rd, 3rd Floor
London
SE1 9HS
United Kingdom+44 20-7734-2303
[email protected]Los Angeles:
8075 W. 3rd Street, #303
Los Angeles, CA 90048
United States
[email protected]Toronto:
155 Queens Quay E.
Toronto, ON
M5A 0W4
Canada+1 416-413-1218
[email protected]
Sydney:177โOur Offices,โ Group SJR, Accessed March 2024. Archived March 11, 2024. Archive URL: https://archive.ph/C0MGi.35 Clarence Street, 15th Floor
Sydney
NSW 2000
Australia
Social Media
Resources
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- 9
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- 13
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- 43โThe Drum Awards,โ The Drum Awards, Accessed March 2024. Archived December 8, 2023. Archived .pdf is available at DeSmog.
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- 45โGroup SJR Reviews,โ Glassdoor, 2021. Archived .pdf is available at DeSmog.
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- 50โChuck Hajj,โ LinkedIn. Accessed March 2024. Archived .pdf is available at DeSmog.
- 51โErin Gentry,โ LinkedIn. Accessed March 2024. Archived .pdf is available at DeSmog.
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- 55โGiovanna Fabiano,โ LinkedIn. Accessed March 2024. Archived .pdf is available at DeSmog.
- 56โCecilia Lang,โ LinkedIn. Accessed March 2024. Archived .pdf is available at DeSmog.
- 57โGROUP SJR LIMITED,โ Companies House, Accessed March 2024. Archived February 28, 2024. Archive URL: https://archive.ph/B9wlJ.
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- 82โThe Role of Public Relations Firms in Preventing Action on Climate Change,โ House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf copy available at DeSmog.
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- 90โThe Drum Awards,โ The Drum Awards, Accessed March 2024. Archived December 8, 2023. Archived .pdf available at DeSmog.
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- 94โCapture the Opportunity for sustainable, healthy forests,โ Vimeo video uploaded by Drax Group on June 5, 2023. Archived .mp4 on file at DeSmog.
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- 99โCapture the Opportunity for sustainable, healthy forests,โ Vimeo video uploaded by user Drax Group on June 5, 2023. Archived .mp4 on file at DeSmog.
- 100โAdvanced Lubricants Are Driving Energy Efficiency In Indiaโs Industries,โ Energy Factor Asia Pacific by ExxonMobil, Accessed March 2024. Archived March 1, 2024. Archive URL: https://archive.ph/uYvVI.
- 101โGroup SJR,โ Alex Higgins, Accessed March 2024. Archived March 1, 2024. Archive URL: https://archive.ph/emw4c.
- 102โExxonMobil is Using An Innovative AR Experience to Showcase How Carbon Capture Storage Can Remove 90% of Industrial CO2 Emissions,โ Groove Jones, January 17, 2022. Archived June 9, 2023. Archive URL: https://archive.ph/PVQvc.
- 103โExxonMobil CCS AR Experience,โ YouTube video uploaded by user Groove Jones on January 17, 2022. Archived .mp4 available at DeSmog.
- 104โExxonMobil STEM Experiments,โ Picturesmith, Accessed March 2024. Archived March 1, 2024. Archive URL: https://archive.ph/1Zoxx.”How Can We get the Next Generation Excited About Science? Experiment!,โ Energy Factor Europe by ExxonMobil, August 20, 2021. Archived March 1, 2024. Archive URL: https://archive.ph/u1FAe.
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- 106“ExxonMobil: Moving with CNG,” The Dots, 2021. Archived October 23, 2023. Archive URL: https://archive.ph/Qg9g5
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- 108โThe 2020 Platinum PR Awards: Finalists Named, Winners Unveiled Oct. 27 During Virtual Gala,โ PRNEWS, October 2, 2020. Archived April 5, 2024. Archive URL: https://archive.ph/hKzJ7.
- 109โThe Role of Public Relations Firms in Preventing Action on Climate Change,โ Appendix 1, House Natural Resources Committee Staff Report, September 14, 2022. Archived April 9, 2023. An archived .pdf copy is available at DeSmog.
- 110โMark Rose,โ LinkedIn. Accessed March 2024. Archived .pdf available at DeSmog.
- 111What do our 2030 plans look like? | BP,โ YouTube video uploaded by BP on August 20, 2020. Archived .mp4 available at DeSmog.
- 112โMale Advocates for Inclusion: Sebastienโs Story,โ YouTube video uploaded by ExxonMobil on January 22, 2020. Archived .mp4 available at DeSmog.
- 113โOther selected work,โ Dana Leonard Production, Accessed March 2024. Archived March 1, 2024. Archive URL: https://archive.ph/5OQW9.
- 114Ellen Ormesher, Emily Gertz, Kathryn Clare, Cartie Werthman. โOil and Gas Companies Want You to Think They Care About Women โ but Itโs Just PR,โ DeSmog, March 8, 2024.
- 115โMale Advocates for Inclusion: Sebastienโs Story,โ YouTube video uploaded by ExxonMobil on January 22, 2020. Archived .mp4 available at DeSmog.
- 116โOpportunity Begins With Energy,โ Vimeo video uploaded by user Wyndham Stopford on December 14, 2020. Archived .mp4 available at DeSmog.
- 117โEnergy Opportunity: Power of Light in Asia,โ YouTube video uploaded by user ExxonMobil on November 9, 2020. Archived .mp4 available at DeSmog.
- 118โEnergy Opportunity: Battery Power in Guyana,โ YouTube video uploaded by user ExxonMobil on November 19, 2020. Archived .mp4 available at DeSmog.
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- 128โTHE POWER OF NATURAL GAS,โ Energy Factor Europe by ExxonMobil, MOBIL, Accessed March 2024. Archived .pdf available at DeSmog.
- 129โThe Northern Powerhouse,โ Vince Camacho, Accessed March 2024. Archived March 6, 2024. Archive URL: https://archive.ph/aKWQG.
- 130โExxonmobil Corporate,โ Wyndham Stopford, Archived October 23, 2023. Archive URL: https://archive.ph/UoXnE.
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- 134โExxon – Shareholders video,โ Vimeo video uploaded by user Wyndham Stopford on September 13, 2019. Archived .mp4 available at DeSmog.
- 135โIBM, Kelloggโs and GLOW take top honors at the Digiday Content Marketing Awards,โ Digiday, March 2, 2019. Archived March 6, 2024. Archive URL: https://archive.ph/mUdWX.
- 136โExxonmobil Corporate,โ Wyndham Stopford, Accessed March 2024. Archived October 23, 2023. Archive URL: https://archive.ph/UoXnE.
- 137โUnderstanding Carbon Capture and Storage,โ YouTube video uploaded by ExxonMobil on May 1, 2019. Archived .mp4 available at DeSmog.
- 138โUnderstanding Carbon Capture and Storage,โ YouTube video uploaded by user ExxonMobil on May 1, 2019. Archived .mp4 available at DeSmog. Need to make no follow.
- 139โThe Role of Public Relations Firms in Preventing Action on Climate Change,โ Appendix 2, House Natural Resources Committee Staff Report, September 14, 2022. Archived May 11, 2023. Archived .pdf copy available at DeSmog.
- 140โPeanut Butter & Jelly,โ YouTube video uploaded by user ExxonMobil on January 14, 2020. Archived .mp4 available at DeSmog.
- 141โExxonmobil Corporate,โ Wyndham Stopford, Archived October 23, 2023. Archive URL: https://archive.ph/UoXnE.
- 142โNeed a quick #soothingscience break? Join us in the algae biofuel lab and let your brain unwind,โ @exxonmobil Instagram Account, August 20, 2019. Archived .pdf available at DeSmog.
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- 144โBig Oil Firms Touted Algae as Climate Solution. Now All Have Pulled Funding,โ DeSmog, March 23, 2023.
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- 151Tom DiChristopher. โExxon Mobil criticized for worker rights and safety issues at annual shareholder meeting,โ CNBC, May 30, 2018. Archived March 1, 2024. Archive URL: https://archive.ph/oOg2a.
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- 155โAlgae ponds dawn to dusk,โ YouTube video uploaded by ExxonMobil on December 14, 2018. Archived .mp4 available at DeSmog.
- 156โRenewable Biofuel: 24 Hours at an Algae Farm | ExxonMobil,โ YouTube video uploaded by ExxonMobil on December 4, 2018. Archived .mp4 available at DeSmog.
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- 168โBurson,โ DeSmog, 2024.
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- 170โJWT & Group SJR Launch Content Marketing Division Colloquial,โ Little Black Book, June 9, 2015. Archived February 21, 2024. Archive URL: https://archive.ph/kO27d.
- 171โVMLโ, DeSmog, 2023.
- 172โSJR,โ WPP, Accessed February 2024. Archived February 20, 2024. Archive URL: https://archive.ph/cvZFT.
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- 174โOutside Minds Story Sizzle,โ Cyndia Wan, Accessed March 2024. Archived March 18, 2024. Archive URL: https://archive.ph/pIBvE.
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