APCO Worldwide

APCO Worldwide

Background

APCO has been described as โ€œone of the world’s most powerful PR firms.โ€1โ€œPublic Relations Firms Database: APCO Worldwide,โ€ O’Dwyers. Archive.is URL: https://archive.is/hndaw 2โ€œAPCO Worldwideโ€™s New Website โ€“ Is It Better Than A Billboard?โ€ Everything-PR, July 2, 2009. Archived June 11, 2017. Archive.is URL: https://archive.is/UatDb

According to its agency profile at O’Dwyers, โ€œAPCO Worldwide is a global communications consultancyโ€ with clients including โ€œlarge multinational companies, trade associations, governments, NGOs and educational institutionsโ€ and has offices in the Americas, Europe, the Middle East and Asia.

APCO started in 1984 as a wholly owned subsidiary of Arnold & Porter, a law firm that initially worked closely with Philip Morris tobacco and went on to service a wider range of clients inside and outside the tobacco industry. In 1991, the group was acquired from Arnold & Porter by the media firm Grey Communications International (GCI), which made it a subsidiary of Grey Advertising. GCI later became Grey Global.3โ€œAPCO Worldwide,โ€ Sourcewatch. Accessed June 11, 2017. Archive.is URL: https://archive.is/yRjHN 4โ€œStatement Of James W. Jones – Center for Professional Responsibility,โ€ American Bar Association. Archived June 11, 2017. Archive.is URL: https://archive.is/uoFqc

An internal 1993 budget review document for the Philip Morris Group of companies, APCO Associates received at least $500,000 as a โ€œcorporate affairs consultant.โ€ A search of the Truth Tobacco Industry Documents library returns over 3,000 results for documents matching APCO.5โ€œCORPORATE AFFAIRS CORPORATE COST REVIEW,โ€ Philip Morris, July 1993. Retrieved from Truth Tobacco Industry Documents.

APCO is the PR firm who originally launched the Friends of Science in Ottawa in 2002, a now-defunct group that promoted what it described as โ€œsound scienceโ€ in policy decision making. It was initially based on the Washington, DC offices of APCO and Associates, and led by an advisory board of well known โ€œscience skepticsโ€ such as Bruce AmesHugh EllsaesserPatrick Michaels, and Alan Moghissi and started as a front group for Philip Morris.6James Hoggan. โ€œAstroturf: The Only Grass That Withstands Toxic Friends of Science,โ€ DeSmog, September 6, 2006.

At the 2002 launch of the Friends of Science, two PR contacts from APCO were provided, Tom Harris, formerly employed by High Park Group and who has assisted the FOS, and APCO representative Evan Zelikovitz.7โ€œKyoto’s Fatal Flaws Revealed,โ€ Climate Search, November 12, 2002. Archived February 7, 2003. Archive.is URL: https://archive.is/YyfPX 8โ€œEvan Zelikovitz: Senior Counselor,โ€ APCO Worldwide. Archived June 12, 2017. Archive.is URL: https://archive.is/EoWbN

APCO has a history of setting up grass-roots, industry front groups to serve the tobacco industry and other corporate clients, with examples including The Advancement of Sound Science Coalition (TASSC) and the American Tort Reform Association.9โ€œAPCO Worldwide,โ€ Sourcewatch. Accessed June 11, 2017. Archive.is URL: https://archive.is/yRjHN

โ€œPolitical Support Servicesโ€

APCO has advertised their services of creating corporate-funded โ€œgrassrootsโ€ groups for a range of issues. For example, a 1995 APCO Associates promotional pamphlet on โ€œPolitical Support Servicesโ€ states:10โ€œPolitical Support Services,โ€ APCO Associates Inc. 1995. Retrieved from Truth Tobacco Industry Documents archive. Bates No. 2048294301-2048294310.

โ€œAPCO Associates, Inc. (APCO) specializes in grassroots organizing and coalition building. We use political campaign tactics to create an environment in support of our client’s legislative and regulatory goals.

[โ€ฆ] We utilize the most effective, up-to-date technology and campaign tactics to help you achieve your legislative and regulatory goals.

[โ€ฆ] APCO has built numerous national and state coalitions on a variety of issues including the environment, science, energy, trade, intellectual property, education, tort reform and health careโ€11โ€œPolitical Support Services,โ€ APCO Associates Inc. 1995. Retrieved from Truth Tobacco Industry Documents archive. Bates No. 2048294301-2048294310.

The pamphlet details APCO’s offered political support services as follows:12โ€œPolitical Support Services,โ€ APCO Associates Inc. 1995. Retrieved from Truth Tobacco Industry Documents archive. Bates No. 2048294301-2048294310.

  • coalition/alliance building
  • grassroots mobilization
  • internal grassroots development
  • state legislative counselling
  • media assistance
  • government relations13โ€œPolitical Support Services,โ€ APCO Associates Inc. 1995. Retrieved from Truth Tobacco Industry Documents archive. Bates No. 2048294301-2048294310.

The document details APCO’s methodical system for โ€œgrassroots mobilization,โ€ noting that โ€œAPCO applies tactics usually reserved for political campaigns to target audiences and recruit third-party advocates.โ€14โ€œPolitical Support Services,โ€ APCO Associates Inc. 1995. Retrieved from Truth Tobacco Industry Documents archive. Bates No. 2048294301-2048294310.

โ€œWe apply these hard-learned skills and tactics to mobilize hundreds, even thousands, of constituents. Or, when just the ‘grasstops’ are needed, we recruit just a few of a target’s key friends or contributors to join us. No matter the issue, we bring together coalitions that are credible, persuasive and cost-effective.โ€15โ€œPolitical Support Services,โ€ APCO Associates Inc. 1995. Retrieved from Truth Tobacco Industry Documents archive. Bates No. 2048294301-2048294310.

APCO and The Advancement of Sound Science Coalition

According to documents available at the Truth Tobacco Industry Documents library, APCO Associates released their revised plan for launching The Advancement of Sound Science Coalition (TASSC) in October 1993. According to the document, โ€œGoals and Objectivesโ€ for the media plan included: โ€œ(i) raise the awareness level of the use of unsound science in public policy decision making among target audiences; (ii) educate publics on the impact of this issue; and (iii) lay the groundwork and provide an environment for a successful grassroots mobilization effort to assist Phillip Morris with its issues national and in target states.โ€16โ€œREVISED PLAN FOR THE PUBLIC LAUNCHING OF TASSC (THROUGH 930000),โ€ APCO Associates, October 15, 1993. Retrieved from Truth Tobacco Industry Documents. Bates No. 2045930493-2045930504.

The document outlines the following objectives:

  • โ€œEstablish TASSC as a credible source for reports when questioning the validity of scientific studies.โ€
  • โ€œEncourage the public to question โ€“ from the grassroots up โ€“ the validity of scientific studies.โ€
  • โ€œMobilize support for TASSC through allies with other organizations and third party allies.โ€
  • โ€œDevelop materials, including news article reprints, that can be ‘merchandized’ to TASSC audiences.โ€
  • โ€œIncrease membership in and funding of TASSC.โ€
  • โ€œPublicize and refine TASSC messages on an ongoing basis.โ€17โ€œREVISED PLAN FOR THE PUBLIC LAUNCHING OF TASSC (THROUGH 930000),โ€ APCO Associates, October 15, 1993. Retrieved from Truth Tobacco Industry Documents. Bates No. 2045930493-2045930504.

George Monbiot reported at The Guardian that TASSC arose out of a need of Phillip Morris to oppose public smoking bans. In a February, 1993 memo, the tobacco company’s senior vice president of corporate affairs, Ellen Merlo, sent a letter to William I Campbell, Philip Morris’s chief executive officer and president, explaining: โ€œOur overriding objective is to discredit the EPA report โ€ฆ Concurrently, it is our objective to prevent states and cities, as well as businesses, from passive-smoking bans.โ€18George Monbiot. โ€œThe Denial Industry,โ€ The Guardian, September 19, 2006. Archived March June 10, 2017. Archive.is URL: https://archive.is/GPdVL

To accomplish this, Merlo had hired the public relations company APCO. APCO warned that โ€œNo matter how strong the arguments, industry spokespeople are, in and of themselves, not always credible or appropriate messengers,โ€ reported Monbiot. To get around this, they suggested that PM needed to create the impression of a โ€œgrassrootsโ€ movement to fight โ€œover regulation.โ€19George Monbiot. โ€œThe Denial Industry,โ€ The Guardian, September 19, 2006. Archived March June 10, 2017. Archive.is URL: https://archive.is/GPdVL

They proposed setting up a โ€œnational coalition intended to educate the media, public officials and the public about the dangers of ‘junk science’. Coalition will address credibility of government’s scientific studies, risk-assessment techniques and misuse of tax dollars โ€ฆ Upon formation of Coalition, key leaders will begin media outreach, eg editorial board tours, opinion articles, and brief elected officials in selected states.โ€20George Monbiot. โ€œThe Denial Industry,โ€ The Guardian, September 19, 2006. Archived March June 10, 2017. Archive.is URL: https://archive.is/GPdVL

APCO requested $150,000 for its own fees, and $75,000 for the coalition’s costs to found the group, write mission statements and  โ€œprepare and place opinion articles in key markets.”21George Monbiot. โ€œThe Denial Industry,โ€ The Guardian, September 19, 2006. Archived March June 10, 2017. Archive.is URL: https://archive.is/GPdVL

APCO hoped to โ€œestablish an image of a national grassroots coalitionโ€ for TASSC. This creation of an artificial grassroots movement is now commonly referred to as โ€œastroturfing.โ€ APCO also circulated a sheet of answers, drafted by Philip Morris, to respond to any hostile media inquiries. The first question was:22George Monbiot. โ€œThe Denial Industry,โ€ The Guardian, September 19, 2006. Archived March June 10, 2017. Archive.is URL: https://archive.is/GPdVL

โ€œIsn’t it true that Philip Morris created TASSC to act as a front group for it?

โ€œA: No, not at all. As a large corporation, PM belongs to many national, regional, and state business, public policy, and legislative organisations. PM has contributed to TASSC, as we have with various groups and corporations across the country.23George Monbiot. โ€œThe Denial Industry,โ€ The Guardian, September 19, 2006. Archived March June 10, 2017. Archive.is URL: https://archive.is/GPdVL

Tort Reform

Tort reform was an internal program of Philip Morris Tobacco (PM). According to a 1995 PM Tort Reform Project budget, the tobacco company paid APCO more than $1 million in that year alone.24โ€œTORT REFORM PROJECT BUDGET,โ€ Covington & Burling, October 3, 1995. Retrieved from Truth Tobacco Industry Documents library. Bates no. 2047648299-2047648307.

Stance on Climate Change

APCO Worldwide helped form The Advancement of Sound Science Coalition, a group whose website routinely promoted articles that questioned the link between CO2 emissions and climate change.25โ€œThe Junk Science Home Page,โ€ TASSC, January 7, 1998. Retrieved from Truth Tobacco Industry Documents. Archived .pdf on file at Desmogblog. Bates Number : 2081324644-2081324649

Funding

Current Lobbying

The following are the top 50 groups APCO Worldwide listed as clients,  according to a lobby disclosure search at the U.S. House of Representatives. Note that Tobacco Industry funding is not listed here.26โ€œSearch Past Filings,โ€ Disclosures.house.gov. Search performed June 11, 2017.

View the attached spreadsheet for a full list of APCO Worldwide’s lobbying disclosures by year (.xlsx).

OrganizationTotal Reported
Dow Corning Corporation$2,870,000
STERIS CORPORATION (THROUGH HURT NORTON & ASSOCIATES INC)$2,560,000
GML Limited$2,120,000
CORBIERE TRUST CO LTD AS TRUSTEE OF THE CORBIERE TRUST$1,840,000
Project Management Institute$1,690,000
Huawei Tech. Investment Co., Ltd.$1,520,000
The Depository Trust & Clearing Corporation$950,000
COSCO AMERICAS INC (F/K/A COSCO NORTH AMERICA)$740,000
The Cook Group Inc.$700,000
NORIMET LTD$700,000
National Association of Town Watch$590,000
SPI Group SA$510,000
Etihad Airways PJSC$480,000
COALITION FOR SDO AWARENESS (INFORMAL COALITION) (FORMERLY KNOWN AS NFPA)$470,000
Solar Trust of America, LLC$390,000
INTERNATIONAL HEALTH RACQUET AND SPORTSCLUB ASSOCIATION$380,000
XRS CORPORATION (FORMERLY KNOWN AS XATA CORPORATION)$350,000
FEDERORAFI$350,000
UC Group Limited$330,000
Make It Right Foundation$320,000
Grays Harbor PUD$310,000
GROUP MENATEP$300,000
Liquidnet, Inc.$290,000
Angel Capital Association$250,000
Modumetal, Inc.$240,000
MONCRIEF OIL INTL INC$240,000
CITY OF SHORELINE WASHINGTON$240,000
NATIONAL ATOMIC COMPANY โ€œKAZATOMPROMโ€$220,000
U S ELECTRONICS INC$210,000
Parker Drilling Company$200,000
Kennewick General Hospital$190,000
Society for Worldwide Interbank Financial Telecommunication SCRL$180,000
Skagit County Public Hospital District 1$160,000
LIMBER TECHNOLOGY INC$160,000
AMERICAN CAMPING ASSN$150,000
Outerwall Inc.$150,000
CITY OF KIRKLAND WASHINGTON$140,000
CITY OF MOUNTLAKE TERRACE WASHINGTON$140,000
Inna Gudavadze$130,000
World Wrestling Entertainment$120,000
ST LOUIS COUNTY ECONOMIC COUNCIL/ST LOUIS COUNTY PORT AUTHORITY$120,000
CVS CORP$120,000
Husch Blackwell LLP on behalf of Development Alternatives, Inc.$110,000
MOST GROUP$100,000
SecurityPoint Media, LLC$90,000
jSolutions$80,000
LINCOLN DIAGNOSTICS INC$80,000
FBC MEDIA UK LTD$70,000
Church of Jesus Christ of Latter-day Saints$70,000
PR NEWSWIRE$60,000

Tobacco Funding

Below is known funding to APCO from the tobacco industry. Additional information may be available at the Truth Tobacco Industry Documents archive. A search of the Truth Tobacco Industry Documents library returns over 3,000 results for documents matching APCO.

1993 โ€” Philip Morris โ€” $500,000

An internal 1993 budget review document for the Philip Morris Group of companies, APCO Associates received at least $500,000 as a โ€œcorporate affairs consultant.โ€27โ€œCORPORATE AFFAIRS CORPORATE COST REVIEW,โ€ Philip Morris, July 1993. Retrieved from Truth Tobacco Industry Documents.

Key People

The following people were retrieved from the APCO website between 2004 and 2017. View the attached spreadsheet for more details on APCO people by year (.xlsx).

Leadership

Name2004200620072010201320152017
Brad StaplesYYYYYYY
Margery KrausYYYYYYY
Denise Teeling  YYYYY
Neil Wiesenberg   YYYY
Ron Boschetto   YYYY
David Greenberg    YYY
Evan Kraus    YYY
Mara Hedgecoth   Y YY
Mamoon Sbeih     YY
Martina Tydecks     YY
Nelson Fernandez     YY
Claire Boussagol      Y
James Acheson-Gray      Y
Joseph Zimmel      Y
Karen Buerkle      Y
Lisa Osborne Ross      Y
Neal M. CohenYYYYYY 
Alicia Peterson Clark     Y 
Garry Walsh     Y 
Kathryn Medina     Y 
Linda Du     Y 
Mike Tuffin     Y 
Nicolas Bouvier     Y 
Larry E. SnoddonYYYYY  
Stacy Reyan  YYY  
Kirk Stewart   YY  
Robert Schooling   YY  
Phillip FraserYYYY   
Judith S. Sapir   Y   
Judy SapirYYY    
Christian Murck YY    
Chrystal KernYY     
Peter BateyY      
Richard BurnY      

International Advisory Council

Name2010201320152017
Aleksander Kwaล›niewskiYYYY
Andrรฉs RozentalYYYY
Anita B. McBrideYYYY
Barie CarmichaelYYYY
Craig L. FullerYYYY
CT HewYYYY
Devinda R. SubasingheYYYY
Don BonkerYYYY
Donald W. Riegle Jr.YYYY
Eugene K. LawsonYYYY
Gao WeijieYYYY
Itamar RabinovichYYYY
J. Norwell CoquillardYYYY
James McGregorYYYY
James P. Moore, Jr.YYYY
James SasserYYYY
Jane NelsonYYYY
John W. MagawYYYY
Kenneth ThorpeYYYY
Kirk StewartYYYY
Lalit MansinghYYYY
Larry E. SnoddonYYYY
Lars Gรถran JohanssonYYYY
Laurens Jan BrinkhorstYYYY
Ludolf von WartenbergYYYY
Pete WentzYYYY
Richard N. SwettYYYY
Richard V. AllenYYYY
Sandra E. TaylorYYYY
Sergio MarchiYYYY
Shelby Coffey IIIYYYY
Stuart EizenstatYYYY
Tevi TroyYYYY
Wayne L. PinesYYYY
Yoshio MatsumiYYYY
Andrew Serwin YYY
Bob Kocher YYY
Cliff Stearns YYY
Dale E. Jones YYY
Dan Glickman YYY
Delano Lewis YYY
Eduardo Aguirre YYY
Georges Ugeux YYY
Ira Kasoff YYY
J. Joseph Grandmaison YYY
Jaime Malet YYY
Joseph Zimmel YYY
Karen Hulebak YYY
Kavita Patel YYY
Leslie V. Norwalk YYY
Mark Michelson YYY
Nancy Bachrach YYY
Phyllis Piano YYY
Said T. Jawad YYY
Tim Roemer YYY
Vada Manager YYY
Wendy Luhabe YYY
Bruce W. Jentleson  YY
Chris Hassall  YY
Christian Murck  YY
Derek Yach  YY
Diane Dixon  YY
Freda Wang  YY
Graham Watson  YY
Jack Faris  YY
Jaime Serra  YY
Lanhee Chen  YY
Larraine Segil  YY
Nicholas Ashooh  YY
Rick Wade  YY
Sten Tolgfors  YY
Tarik Yousef Y Y
Anita Manning   Y
Benjamin Ou   Y
Claudia Fritsche   Y
Denise Hill   Y
Edit Herczog   Y
Elaine Kolish   Y
Ellen Mignoni   Y
Etienne Reuter   Y
Frank Majoor   Y
Gregory Treverton   Y
Ido Aharoni   Y
James Thurber   Y
Jan Hausrath   Y
Jeff Richardson   Y
Jim Moorhead   Y
Ken Nasshan   Y
Klaus Naumann   Y
Mary Foerster   Y
Mary Jo Jacobi   Y
Nabil Ayad   Y
Patrick Jephson   Y
Paula Dobriansky   Y
Peter Hans   Y
Rami Sharaf   Y
Sam Kass   Y
Susannah Malarkey   Y
T. Mitchell Willey   Y
Tony Housh   Y
Arthur HartmanYYY 
J. Stapleton RoyYYY 
Maurice FraserYYY 
Michael G. OxleyYYY 
Peter D. HannafordYYY 
Timothy CostYYY 
Trevor NeilsonYYY 
Yuli IsmartonoYYY 
Anja Manuel YY 
Linda McMahon YY 
Richard Raymond YY 
Stephen Hadley YY 
James Fowler  Y 
Karen Tripp  Y 
Lambert van der Walde  Y 
Tarik Youse  Y 
Shimon SteinYY  
Barbara Thomas Judge Y  
Baron Hill Y  
Bertrand Cousin Y  
Bill Richardson Y  
Helen Ostrowski Y  
Liam Donaldson Y  
Saralyn Mark Y  
A. Elizabeth JonesY   
Alastair CampbellY   
Carlos GutierrezY   
Igor V. KostikovY   
Kenneth JarrettY   
Marc GinsbergY   
Mark R. DybulY   
Patrick HorganY   
Roger BoltonY   
Stephen J. SolarzY   

Senior Strategists

Name20042006
A. Elizabeth Jones Y
Alasdair Liddell Y
Arthur A. HartmanYY
B. Jay CooperYY
Barie Carmichael Y
Barry CampbellYY
Charles KrauseYY
Christine Chauvet Y
Don BonkerYY
Don Riegle, Jr Y
Donald Riegle, Jr.Y 
Fleur Fisher Y
Jane Garvey Y
Jay Heiler Y
Jill NeffY 
Jill Neff Watson Y
John PetersonYY
John WeekesYY
Kent JarrellYY
Larry E. Snoddon Y
Larry SnoddonY 
Marc GinsbergYY
Margery KrausYY
Maurice FraserYY
Michael GecziY 
Mickey EdwardsY 
Mitch WilleyY 
Myron MarlinYY
Neal CohenY 
Neal M. Cohen Y
Peter D. HannafordYY
Peter GoelzYY
Richard SwettYY
Richard V. AllenY 
Robert SchoolingYY
Sergio Marchi Y
Stephen J. SolarzYY
Stuart EizenstatYY
Tim CroasdaileYY
Wayne PinesYY

Actions

2002

According to Charles Montgomery atThe Globe and Mail, Tom Harrisโ€”then employed at APCO Worldwideโ€”organized the initial Friends of Science Ottawa press conference in 2002.28โ€œMr. Cool,โ€ Globe and Mail, August 12, 2006. Republished at Charlesmontgomery.ca. Archived October 14, 2006. Archive.is URL: https://archive.is/ekz1n 29โ€œOur People,โ€ APCO Worldwide. Archived December 19, 2002. Archive.is URL: https://archive.is/jY5WP

โ€œIn 2002, for example, Mr. Harris organized the Friends’ first Ottawa press conference in 2002, and helped make their video, according to Mr. [Albert] Jacobs. And as recently as May, he organized a trip to Ottawa for Tim Ball, paying him $2,000 to give a presentation to federal MPs,โ€ Montgomery wrote. Harris was also the Ottawa director of the High Park Group, and a registered lobbyist for the Canadian Electricity Association and the Canadian Gas Association.30โ€œMr. Cool,โ€ Globe and Mail, August 12, 2006. Republished at Charlesmontgomery.ca. Archived October 14, 2006. Archive.is URL: https://archive.is/ekz1n

July 7, 1994

APCO Associates Inc. and Burson-Marsteller organized a โ€œEuroscience seminarโ€ in Brussels, Belgium sponsored by The Advancement of Sound Science Coalition (TASSC). According to the program outline, โ€œScience is often being manipulated to achieve political and predetermined policy objectives.โ€ Examples given include:31โ€œSOUND SCIENCE IN PUBLIC POLICY EUROSCIENCE PROJECT,โ€ Philip Morris Records, July 7, 1994.. Retrieved from Truth Tobacco Industry Documents.

  • โ€œelectromagnetic fields;
  • EU Drinking Water Directive
  • bans on indoor smoking;
  • regulations based on fear of minute amounts of chemicals (e.g. dioxin);
  • pesticide restrictions;
  • restrictions on uses of chlorine; and
  • food labeling laws.โ€

Contact & Address

There are approximately 30 APCO Worldwide offices across the Americas, Asia Pacific, Middle East and Africa, and Europe.

As of May 22, 2016 the head office was located at the following address:32โ€œAbout Us, Locations,โ€ APCO Worldwide. Archived May 22, 2016.

1299 Pennsylvania Avenue NW, Suite 300
Washington, DC, 20004
United States

+1.202.778.1000

Social Media

Other Resources

Resources

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