Buying the full line from a carpet salesman

authordefault
on

Interface Inc. CEO Ray Anderson was the “inspirational speaker” at a Montreal business breakfast this morning (Dec. 6, 2005). organized by Claridge Investments Chair Stephen Bronfman and sponsored by the David Suzuki Foundation. In a break from tradition at these events, Anderson was, well, inspirational.

One of the world’s most successful carpet merchants, Anderson told the story of an environmental epiphany that led him to try to reduce the environmental footprint of his operation to zero. He also explained how his company cut greenhouse gas emissions by 52 per cent in the 10 years between 1994 and 2004 and made more money.

That’s a PR pitch that carries weight. It certainly did this morning; the 400 business leaders in the room gave Anderson a quick and convincing standing ovation.

Related Posts

on

The elite agency has been going all out to win positive press for the hosts of the UN climate talks.

The elite agency has been going all out to win positive press for the hosts of the UN climate talks.
on

One of the sponsors of the UK pavilion has worked with major polluters to help them extract more oil and gas.

One of the sponsors of the UK pavilion has worked with major polluters to help them extract more oil and gas.
on

The Heritage Foundation’s Project 2025 blueprint proposes sweeping anti-climate policies.

The Heritage Foundation’s Project 2025 blueprint proposes sweeping anti-climate policies.
on

Former ExxonMobil climate scientist Lindsey Gulden: "It was after I was fired for reporting a garden variety fraud that I really sat back and thought about the implications for climate change."

Former ExxonMobil climate scientist Lindsey Gulden: "It was after I was fired for reporting a garden variety fraud that I really sat back and thought about the implications for climate change."