In Atlantic Coast Pipeline Battle, Dominion Hires Democratic PR Firm That Created Ads for Virginia Governor

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Dominion Energy, the lead company behind the proposed Atlantic Coast pipeline, last year hired SKDKnickerbocker, a powerful communications and Democratic consulting firm that previously produced campaign ads for Virginiaโ€™s Democratic Governor Terry McAuliffe, according to a DeSmogย investigation.ย 

McAuliffe, a long-time ally of the Clinton family and former head of the Democratic National Committee, has been a staunch supporter of the controversial natural gas pipeline since it was first proposed inย 2014.

SKDKnickerbockerโ€™s list of political clients includes such Democratic stalwarts as Barack Obama and Hillaryย Clinton.ย 

Dominion Dishes Out Bigย Bucksย 

According to Dominionโ€™s latest financial disclosure to the Federal Energy Regulatory Commission (FERC), the company paid over $1 million to SKDK Acquisition in 2016. New York State corporate records show that SKDK Acquisition is registered to SKDKnickerbocker.ย 

FERC disclosure form showing Dominion's payment to SKDK Acquisition
From Dominionโ€™s recent disclosure to FERC, showing a payment to SKDKย Acquisition.

SKDKnickerbocker was purchased in 2015 by private equity firm Stagwell Group. Though now under Stagwellโ€™s control, SKDKnickerbocker still operates as a standalone company with the sameย management.ย 

The firmโ€™s top executives are well-connected to the highest levels of the Democratic party. Anita Dunn, one of SKDKnickerbockerโ€™s founding partners, served in the past as President Obamaโ€™s communications director and currently does public relations for the Obama Foundation and Obama Presidential Library. Dunnโ€™s husband, Bob Bauer, previously worked as Obamaโ€™s White House counsel and personal attorney. Another senior SKDKnickerbocker strategist, Hilary Rosen, served as a surrogate and adviser to Hillary Clintonโ€™s recent presidentialย campaign.ย 

Greenwashingย Gasย 

A TV ad produced for Dominion last year by SKDKnickerbocker promotes the use of natural gas. Rolling out to the classic tune of Ben E. Kingโ€™s โ€œStand By Me,โ€ the ad is awash in lush nature shots. A voiceover touts Dominionโ€™s use of โ€œcleaner energy,โ€ including renewables and โ€œnatural gas.โ€ Closing with sunlit images of cascading waterfalls and a couple hiking on a mountainside, the ad proclaims: โ€œcleaner air and cleaner water: itโ€™s good for all of us.โ€ย ย ย 

SKDKnickerbockerโ€™s deep links to the Democratic elite stretch close to Virginia Governor Terry McAuliffe, whose unwavering support of the Atlantic Coast pipeline has baffled and angered the projectโ€™sย critics.ย 

In late 2013, then-New York mayor Michael Bloomberg poured over $1 million into McAuliffeโ€™s gubernatorial campaign. In October 2013, a month before the election, Bloombergโ€™s Independence USA Political Action Committee (PAC) ran ads attacking McAuliffeโ€™s contender, Republican candidate Ken Cuccinelli. According to campaign finance records for the PAC, SKDKnickerbocker provided media services at theย time.ย 

PR forย TransCanada

This is not the first time SKDKnickerbocker has worked for a major fossil fuel company. At the height of the controversy over the Keystone XL pipeline during the Obama years, the firm provided PR for TransCanada, the projectโ€™sย owner.ย 

As the Obama administration debated the proposed tar sands oil pipeline, TransCanada appears to have been seeking to benefit from SKDKnickerbockerโ€™s intimate ties to the president and his innerย circle.

The New York Times reported in October 2012 that SKDKnickerbockerโ€™s Anita Dunn visited the White House no fewer than 100 times since leaving the Obama administration two years earlier.ย ย 

Mammoth Pipeline as Politicalย Flashpoint

The controversial Atlantic Coast pipeline has become a central flashpoint in Virginiaโ€™s political battles. If approved, the three-state, 550-mile-long project will bring fracked gas from West Virginia, through Virginia, and into North Carolina. Critics have highlighted its potential harmful environmental and health effects, as well as the impacts of continued reliance on natural gas, which exacerbates climate change.

Dominionโ€™s significant political power has long been a fixture of local politics. The company is Virginiaโ€™s top corporate donor. During the recent Democratic primary for governor, contenders continually sparred over Dominionโ€™s role in the state and the future of the Atlantic Coast pipeline. On June 13, Lieutenant Governor Ralph Northam, whoโ€™s been reluctant to renounce the project, defeated his rival Democratic gubernatorial candidate and most outspoken opponent of the pipeline, Tomย Perriello.ย 

Yet pipeline opponent didnโ€™t allow Northam much time to bask in his win, storming the stage during his victory speech event. The protest signals that the Atlantic Coast pipeline will continue to be a politically explosive issue in the region. ย ย ย 

Anita Dunn, SKDKnickerbocker, and Dominion did not respond to requests for comment. A request for comment from Governor McAuliffeโ€™s office also wentย unanswered.

Main image: Virginia Governor Democrat Terry McAuliffe in 2013.ย Credit: Edward Kimmel,ย CC BYSAย 2.0

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Itai Vardi is a sociologist and freelance journalist. He lives and works in Boston,ย Massachusetts.

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