The BBC has stopped Evan Davis, one of its senior presenters, from hosting a personal podcast informing the public about heat pumps, a flagship clean heating solution.

Speaking on the final episode of the show, launched in January, Davis said that the BBC had become “concerned” that the podcast was “somehow treading on areas of public controversy”.

He added: “I take their shilling; they dictate the rules. They know they have to try and keep their presenters out of areas of public controversy and they have decided heat pumps can be controversial so they’ve asked me not to be involved.”

Heat pumps, powered by electricity, are currently set to play a key role in decarbonising heating and replacing gas boilers, which heat around 85 percent of Britain’s homes and account for 15 percent of greenhouse gas emissions nationwide. The government has set a target of 600,000 heat pump installations every year by 2028, up from just 55,000 in 2022.

The Happy Heat Pump podcast co-hosted by Davis attempted to educate listeners about how to use a heat pump, how much they cost, and which properties are best suited to a heat pump.

Heat pumps can be more expensive to install than alternatives, though experts have blamed the government for not matching the incentives offered by its European counterparts. Heat pump uptake in the UK is among the lowest in Europe, with more than 500,000 heat pumps sold in France last year, and more than 400,000 in both Italy and Germany.

However, gas industry lobbyists and sections of the right-wing media have attempted to stoke a “culture war” around the uptake of heat pumps in the UK. DeSmog revealed in July 2023 that a barrage of negative press about heat pumps had been funded by a gas lobby group.

Davis’s podcast co-host, Bean Beanland, criticised the BBC’s decision. Beanland, the director for growth and external affairs for the Heat Pump Federation, said the corporation’s judgement was “extraordinary”.

“It does seem to me that somehow the technologies we espouse have fallen victim to some sort of culture war,” he added.

Davis said that he believes the BBC’s decision was “more about net zero than this particular form of heating”. The legally-binding target of reaching net zero emissions by 2050 has also been weaponised by campaigners and conservative media outlets, despite a broad public consensus for reducing emissions and building new green infrastructure.

“Cars are controversial, they kill and maim thousands every year, but that hasn’t stopped the BBC glamorising car use in its decades broadcasting hundreds of episodes of Top Gear,” said Andrew Simms, co-director of the New Weather Institute.

“Heat pumps, on the other hand, don’t kill or maim, they just cheaply and safely warm homes. It’s been estimated that swapping all 23 million gas boilers in the UK to heat pumps could save roughly £11 billion in wholesale gas costs. 

“The technology is already hugely successful in some of the coldest countries in Europe. In those with the longest, harshest winters like Norway, Finland and Sweden, heat pumps dominate. Already by 2022 around 41 percent of Finnish households had a heat pump installed, with two-thirds in Norway and nearly half in Sweden. Try telling them that their heating systems are controversial.” 

A number of commentators have expressed their dismay on social media at the BBC’s decision. Financial Times associate editor Stephen Bush accused the BBC of “muzzling one of its best presenters from making an excellent, wholly factual programme”. Bush added that the broadcaster was an “organisation badly in need of new leadership.”

A BBC spokesperson told DeSmog: “The BBC editorial guidelines are clear that anyone working for the BBC who does an external public speaking or writing engagement should not compromise the impartiality or integrity of the BBC or its content, or suggest that any part of the BBC endorses a third-party organisation, product, service or campaign.”

As previously revealed by DeSmog, the BBC’s commercial content arm, BBC StoryWorks, has been paid to promote oil and gas companies, agricultural giants, fossil fuel states, and high-emission transport firms.

Experts have also highlighted that Davis’s podcast was simply reflecting basic facts about heat pumps. 

Energy policy expert Jan Rosenow said: “Heat pumps are a mature technology that has been around for more than 100 years. All authoritative analyses indicate that we need to deploy millions of them to reach net zero. Public controversy stems from poor reporting – Evan tried to change that.”

These sentiments were reflected by fellow climate expert Andrew Sissons, who said: “I’ve said this before but… heat pumps are really quite boring, and it says quite a lot about the state of debate in Britain that we’ve managed to make them controversial. Credit to Evan for trying to make them not controversial.”