As scrutiny of Project 2025 continues to grow, defenders of the Heritage Foundation-led initiative, which would reshape federal governance and give the next Republican president unprecedented new powers, say it’s the criticism — not the 922-page plan itself — that’s too extreme.
In a piece published last month, Fox News cited prominent conservatives who feel there’s “nothing radical” about the endeavor. The Wall Street Journal’s editorial board has accused detractors of “panic-mongering” and tried to reframe Project 2025’s sprawling “Mandate for Leadership” blueprint as more boring than scary — a milquetoast white paper that simply “melds the work of some 400 scholars and analysts from an eclectic mix of center-right groups.” This echoes Heritage’s insistence that Project 2025, while conservative, is anything but fringe.
But the findings from DeSmog’s recent investigation into Project 2025’s funding sources tell a very different story. Our wide-ranging analysis of public financial disclosure forms found that the groups on Project 2025’s advisory board — whose experts largely helped to draft the plan — are heavily funded by just six family fortunes. Since 2020, foundations linked to these billionaire families have contributed over $122 million to Project 2025 groups, including at least 290 individual donations to 49 nonprofits that contributed to the Mandate for Leadership documents or are on the initiative’s advisory board. We’ve mapped the funding ties between the billionaire families and the Project 2025 individuals and organizations in an interactive graphic, below.
Groups that received funds from the six family fortunes are far from the political mainstream, according to DeSmog’s analysis, including entities that actively deny the science of anthropogenic climate change — as well as organizations that have been classified as hate groups by the Southern Poverty Law Center. DeSmog’s review also uncovered additional ties between the six families and the Trump/Vance ticket, though both candidates have tried to distance themselves from the initiative in recent months. Indeed, Richard and Elizabeth Uihlein — the billionaire founders of the Uline packaging company, whose charitable donations tie them closely to Project 2025 — are among the former president’s biggest donors.
Project 2025 styles itself as populist, moderate, and far from the politics of Washington. Heritage Foundation President Kevin D. Roberts hails it as a plan for the perennially downtrodden, hard-laboring folks “who shower after work instead of before.” Its funding sources — elite, extreme, and closely tied to the Trump campaign — suggest exactly the opposite.
The Donors
Though the Mandate pledges to “prioritize the economic prosperity of ordinary Americans” and pry influence away from “America’s corporate and political elites,” the funding that produced it comes from the upper echelons of the billionaire class.
And not just any billionaires. The six family dynasties providing significant support to Project 2025 — Bradley, Coors, Koch, Scaife, Seid, and Uihlein — all have long histories of fighting for financial and environmental deregulation. Three of the six families have promoted climate denial consistently enough to appear in DeSmog’s Climate Disinformation Database, which tracks the people and organizations doing the most to undermine decarbonization efforts. They include oil and gas magnate Charles G. Koch and his Koch Family Foundations; the Scaife Family Foundations, which tap vast wealth from the Mellon aluminum, oil, and banking fortune; and chemicals-and-electronics industrialist Barre Seid, whose recent, record-setting $1.6 billion gift to a nonprofit controlled by Federalist Society co-chair Leonard A. Leo has been a major source of Project 2025 money.
While the Heritage Foundation suggests a diverse conservative coalition gave rise to the Mandate for Leadership, the six family fortunes’ giving patterns were remarkably similar. Of the 49 Project 2025 groups, 37 percent received funding from at least three of the six families. 70 percent of the 49 groups received funding from at least two of the families. (In a few cases, the donations were to sister 501(c)4 lobbying arms that share offices and staff.) The average donation was over $420,000.
Related: See DeSmog’s coverage of Trump Megadonor Tim Dunn’s Plan That’s More Extreme Than Project 2025
Links to Climate Denial
For decades, oil and gas magnate Charles G. Koch and his late brother David fought vigorously for environmental deregulation, including by supporting groups that sow doubt about the science of manmade climate change. Foundations linked to Koch gave at least $9.6 billion to 15 Project 2025 groups since 2020. But four of the lesser-known families — Bradley, Scaife, Seid, and Uihlein — gave even more, and all six family fortunes helped to fund Project 2025 groups that have denied the science of manmade climate change.
Of the 10 groups that the six families funded most heavily, seven are in DeSmog’s Climate Disinformation Database. That includes more than $11 million to the Heritage Foundation; $8.3 million to Turning Point USA, which has provided a platform for well-known climate deniers like Alex Epstein; and $4.6 million to the Texas Public Policy Foundation, which in 2015 published an op-ed claiming warming is “obviously not initiated by the burning of fossil fuels”. In total, foundations linked to the six families gave to 15 Project 2025 groups with entries in DeSmog’s Climate Disinformation Database.
That wasn’t the only form of extremism DeSmog uncovered. Four Project 2025 organizations that received donations from the six billionaire fortunes since 2020 are classified as hate groups by the Southern Poverty Law Center (SPLC), a leading civil rights watchdog group. These include the Alliance Defending Freedom, an anti-LGBTQ group that received over $1.6 million in donations from Bradley and Koch; The Center for Immigration Studies, an anti-immigrant group that received $650,000 from Scaife; Eagle Forum, an anti-government and anti-immigrant group that received over $100,000 from Koch and Uihlein; and Family Research Council, an anti-abortion group that received $25,000 from Seid.
Of the six billionaire families, only Coors-linked foundations — run by heirs to the Coors brewing fortune — did not donate to at least one SPLC-designated hate group.
Links to the Trump Campaign
For months, Donald J. Trump has publicly disavowed Project 2025, claiming to know nothing about the initiative. That stance conflicts with subsequent media reports, including resurfaced video of the former president and current Republican presidential nominee saying, as a keynote speaker at a 2022 Heritage Foundation event, that Heritage would “lay the groundwork & detail plans for exactly what our movement will do.” The Washington Post reported that Trump flew in a private plane to the event with Heritage President Kevin Roberts.
Trump’s running mate, Ohio Senator JD Vance, has also been the subject of intense scrutiny for numerous ties to Project 2025 — including writing the foreword to Roberts’ forthcoming book. DeSmog’s investigation also uncovered numerous ties between Vance and Project 2025 advisory groups, including a previously unreported 2017 keynote speech at a Heritage event.
But while the candidates continue to downplay any Project 2025 connections, one link is unavoidable: a billionaire family that heavily supports Project 2025 groups is among their campaign’s biggest donors, according to Federal Election Commission data.
In May, Richard and Elizabeth Uihlein, the founders of the Uline packaging company, each donated $5 million to Make America Great Again, Inc., a super PAC supporting Trump’s reelection. That’s not including the more than $48 million Richard contributed to Restoration PAC, a pro-Trump political action committee, last quarter alone. Restoration PAC has spent over $12.9 million this year on political advertising, including ads supporting Trump and attacking his opponent, Vice President Kamala Harris.
Since 2020, the Ed Uihlein Foundation, which is run by the Uihleins and named in honor of Richard’s father, has donated at least $13.4 million to 13 different Project 2025 groups.
The map below is interactive. Click on a donor to see the groups it funded with dollar amounts, or a nonprofit to see which of the six family fortunes made donations.
Credit: Joe Fassler, Sari Williams
