Greenwash Database: Tracking Big Oil in Small Communities

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Over the past two years, major oil companies in the UK have sponsored over 100 community activities, educational awards, and local events, DeSmog UK canย reveal.

This allows the firms to greenwash their image and cheaply purchase a social license to operate within theย communities.

DeSmog UKโ€™s new database, launched today, tracks fossil fuel companiesโ€™ involvement in local communities through funding and sponsorship. It includes local level and educational sponsorship deals from five of the most prominent fossil fuel companies operating in the UK: BP, Shell, Exxon, Total, andย Chevron.

The database allows the public and policymakers to track which oil giants are the busiest splashing their cash and which communities are targets for fossil fuel companyย spending.

The database will continue to be updated as new sponsorship deals are announced. If you know of any fossil fuel sponsorship happening in your community, please get in touch by emailing [email protected]

Big Oil in Smallย Communities

BP and Shell, two companies headquartered in the UK, have dozens of programmes, while international giantsย Exxon, Chevron and Total also use sponsorship schemes to boost their UKย profile.

While many of the programmes help provide useful services to communities, the factย they rely on fossil fuel companiesโ€™ resources is symptomatic of wider social problems, according toย campaigners.

And as DeSmog UK has previously revealed, sometimes these are neither wanted or needed by the communities they supposedlyย serve.

Campaigners say companies deliberately target sponsorship deals and educational programmes in areas in which they have a vestedย interest.

For example, Exxon has provided funding for the Real Fife Football Club, where they operate the Fife Ethyleneย Plant.

Exxon also sponsors various community activities in the New Forest near its large Fawley oil refinery, including sponsoring the 2016 launch of a WW1 exhibition and the areaโ€™s amateurย marathon.

BP engages a number of schools through their In The Pipeline programme, including St Margaretโ€™s School for Girls in Aberdeen, where the company has its North Sea headquarters. A member of the school is set to address an industry conference later thisย month.

Shell sponsors similar programmes in areas it has a commercial interest, such as the Girls in Energy programme administered by North East Scotland College inย Aberdeen.

And Chevron supports anti-poverty charity Instant Neighbour in Aberdeen, where it operates a largeย office.

Itโ€™s problematic that programmes that normally struggle for funding have to turn to big companies for support, campaignersย say.

Chris Garrard, co-director of campaign group Culture Unstained, said government budget cuts put an unfair burden on communities to accept such deals. He told DeSmog UK:

โ€œI think it places the community in a very difficult position because there are pressures on funding within the arts and pressures on funding within schools and education so any support thatโ€™s being offered is going to be reallyย welcome.

โ€œItโ€™s very much tokenistic, and to the community they are being offered what might be a significant amount, but itโ€™s a drop in ocean compared to the billion-dollar budgets of these fossil fuelย companies.โ€

Anna Markova, campaigner with NGO Platform, was also keen to point out that the deals arenโ€™t set up just to be good for society, theyโ€™re also good for business. She told DeSmog UK:

โ€œOne of the longer term impacts of this overall is that it sucks the life out community events, in the sense that it’s a kind of corporate takeover of something that ought to be in a public space by people, forย people.โ€

โ€œAll these sponsorships are business decisions. They work out which audiences they want to buy the trust of and then theyโ€™ll think โ€˜ok, how do I buy that trustโ€™. Or they might think a particular MP is important on the foreign affairs committee and we want that support so letโ€™s sponsor something in the MPโ€™sย constituency.โ€

BP, Exxon and Chevron inย Schools

Targeting young children is one way companiesย can greenwash their image and help portray themselves as socially responsible actors within a community, campaignersย say.

Both BP and Shell use school competitions as a means to gain access toย schools.

Shellโ€™s investment in Tomorrowโ€™s Engineers’ Energy Quest programme is a mechanism used to access schools, much like BPโ€™s In The Pipeline competition.

DeSmog UK previouslyย revealed that BP was putting its branding into almost 100 Aberdeenshire schools, whilst also slashing its workforce in theย area.

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Exxon has also provided funding to numerous schools and organisations to allow them to carry out science classes and workshops. For example, in March 2017, Exxon funded Generation Scienceโ€™s Fizz Boom Bang workshop at Lochgelly South Primaryย School.

Meanwhile, Chevron funds a youth boat-building project alongside Banff Academy inย Aberdeenshire.

Garrard said this is all part of the companiesโ€™ wider strategy to seem like good actors in society, before using that goodwill to pursue commercialย projects:

โ€œThe fossil fuel companies are co-opting the good work of schools and community groups, and that allows them to then sit down with government ministers and really embed themselves in the state and in society so they can hold that influence over new legislation which would shift towards renewables forย example.โ€

โ€œThis involvement in local communities is what allows them to buy a social licence to operate because theyโ€™re basically sustaining this perception of them as an ethical and necessary companyโ€, heย said.

And it allows the companies to brag about the good they do to wider, more influential audiences, at the national level. For instance, BP runs this advert in a daily newsletter from Politico that the companyย sponsors:

Appealing to Youngerย Generations

Companies feel the benefits beyond just a reputational boost; it can also make them seem like attractiveย employers.

Last year, Shell won the โ€˜Corporate Influencerโ€™ gong at the World Media Awards for itโ€™s Make the Future campaign.

โ€œOil companies right now are facing a recruitment problem. Thereโ€™s research that been published by the FT that shows that young people are the moment donโ€™t want to go and work for oil companies, itโ€™s one of the most โ€˜uncoolโ€™ places to go and work,โ€ย Markovaย said.

There are also direct approaches to engaging with university students. For instance, at the University of Strathclyde, engineering students are eligible for BP Achievementย Award.

โ€œYoung people know now that the industry doesnโ€™t have a future and itโ€™s not something that can be sustained into the following decades. Theyโ€™re trying to worm their way into peopleโ€™s imagination to try and associate themselves to the future,โ€ย Markova said.ย ย 

โ€œSo these forms of sponsorship are often an attempt to ingratiate themselves with a generation who already know they donโ€™t have a future. In some ways itโ€™s quite desperate, but in some ways itโ€™s also insidious andย scary.โ€

Goingย National

While DeSmog UKโ€™s new database focuses on community-level sponsorship, fossil fuel companies are also controversially involved in supporting much bigger nationalย projects.

Some of these partnerships have seen the companies receiving special treatment from publicly-funded institutions, such as when Shell sponsored the National Gallery, or the University of Hull and the Hull City of Culture worked with BP to reduce negative criticism of their sponsoredย lectures.

The companies maintain they have a legitimate role to play through such programmes,ย however.

A Shell spokespersonย said:

โ€œMany of our operations are located close to communities so we work with them to understand their priorities and concerns. Managing our impact on people is essential to being a responsibleย company.

โ€œWe do this in many ways: by creating new jobs, encouraging local businesses to be a part of our supply chain, and providing useful skills training. For example, in the UK, we have run nationwide programmes to address long-term societalย needs.

โ€œThese programmes are designed to drive economic growth and foster skills and innovation to support the energy transition. ย Our projects can have an impact on neighboring communities where we operate. Therefore, we work with subject matter experts to understand the effects that a project may have on land, livelihoods and culture. We also engage with communities to understand their priorities and concerns. We work to mitigate any possible negative consequences of a project, working alongside our technical and commercialย teams.โ€

Exxon declined to give a comment, and BP, Total and Chevron did not respond to request forย comment.

Image:ย WikiCantona/Wikimedia Commonsย CC BYSA 2.5. Updated 15/03/2018: A paragraph on BP‘s sponsorship of the Politico newsletter wasย added.

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