BP Greenwashes Image By Pushing 'Blatant Advertising' on Schoolchildren

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The methods may change from country to country, but itโ€™s clear that fossil fuel companies are desperate to push their message ontoย kids.

US companies promote fossil fuels in schools through a weirdly sinister cast of characters including Petro Pete and Sammy Shale. And nowย BP has launched a new set of resources for primary school kids in the UK.

The โ€œScience Explorersโ€ series provides free online resources for children aged between 5 and 11 years old, and includes a few for investigating why the climate is changing. The resources are tuned towards one big question: โ€œWhy are living things the way theyย are?โ€

Since the world starting burning fossil fuels during the industrial revolution, scientists say the world has warmed by about one degree celsius โ€” with some pretty startling impacts on plants andย animals.

Analysts say that to curb warming to two degrees, companies will have to leave around a third of oil reserves in the ground.

While BP acknowledges the role of humans and burning fossil fuels in climate change in its resources, the company subtly shifts focus away from fossil fuels as the main cause behind rising global temperatures and onto other factors when discussing major environmentalย disruption.

As a range of experts told DeSmog UK, the language used by BP means it is not completely up-front about how the fossil fuel industry has contributed to climate change, potentially leaving students confused about who or what is responsible for theย problem.

And the constant presence of BPโ€™s logo on all the resources means it is able to push a greenwashed image onto children too young to untangle the inherent conflicts of a big oil company helping to teach environmentalย science.

Resources

BP has put together a big package of videos, student worksheets, and teacher notes to help kids understand how humans affect the environment. But there are some startling gaps in theย resources.

The fossil fuel company’s resources are usedย by over 50 percentย of the UK‘s secondary schools and 25 percentย of primary schools, BPย claims.

A video targeted at 8 to 9 year olds โ€œlooking at how human changes to environments affects living thingsโ€ doesnโ€™t mention climate change a singleย time.

Instead it focuses on how electric light affects moths, or how roads impact migratingย toads.

BP also provides a โ€œKey Earth eventsโ€ timeline for 10 and 11 year olds to help them โ€œinvestigate how living things have changed over timeโ€, which leaves out the industrial revolution โ€” despite geologists now considering that moment as the start of a new epoch in Earthโ€™s history dubbed theย Anthropocene.

BP also continues to provide a wide range of older resources for young students from previous initiatives on its website, including a cutesy โ€˜the climate is changingโ€™ poster aimed at primary kids, a suggestion for a โ€œmini-greenhouseโ€ experiment, and a student booklet on climate change forย teenagers.

The messaging across its resources is problematic, according toย experts.

โ€œBP is manipulating agency,โ€ Nelya Koteyko, a reader in applied linguistics at Queen Mary, University of London, told DeSmog UK.

For instance, โ€œin the poster there is no human agency, climate change is presented as occurring on its own [using] verbs likeย ‘becoming’โ€.

And throughout the resources, there is โ€œno โ€˜weโ€™ to allude to sharedย responsibilityโ€.

The student booklet for secondary school children, which was first published in 2007, states that โ€œwhile most now agree that human activity is contributing to climate change, itโ€™s difficult to decide who is responsible and exactly what should beย doneโ€.

But that is โ€œlaughable at best, and an abdication of responsibility at worstโ€, Susanne Moser, research fellow at the Woods Institute for the Environment at Stanford University, told DeSmog UK.

The Intergovernmental Panel on Climate Changeโ€™s latest big report said scientists were 95 percent certain that humans are the โ€œdominant causeโ€ of global warming since theย 1950s

Moser addedย that in the booklet, โ€œBP points to human population growth first, while industrialization is mentioned as a minor second. The implication of that emphasis is clear: reduce population first and most because we obviously needย industrialization.โ€

Emily Southard, campaigns director of US NGO Climate Truth, agreedย that there is a problem with the language in the resources shifting the emphasis away from BPโ€™s contribution to theย problem.

The booklet asks who is responsible for climate change, โ€œbut we know who is responsible. The fossil fuel companies for extracting and burning this stuff,โ€ Southardย said.

Ultimately, throughout the package of worksheets and suggested experiments, she said BP simply โ€œdoesnโ€™t address the obvious question of should companies produce moreย oilโ€.

Targeting the UK

The difference between BPโ€™s UK school materials and those of some US fossil fuel companies isย stark.

In the US, resources pushed by organisations such as the National Energy Education project โ€” part-sponsored by BP โ€” tell kids โ€œa little warming might be a good thingโ€, as resources uncovered by the Centre for Public Integrity show.

In BPโ€™s UK-targeted resources, the message on climate change is more accurate:ย โ€œClimate change is caused by human activity, such as burning fossil fuels and farming,โ€ reads oneย worksheet.

But that doesnโ€™t necessarily make BPโ€™s presence in UK schoolsย acceptable.

Moser said that while much of the content is in itself factually accurate, the way it is presented is problematic. โ€œMy challenge is with the pedagogy, not with the contents per se,โ€ sheย said.

โ€œThere are a number of implicit messages that are contestable: the order of things suggestsย importance.โ€

โ€œCauses are not explicitly named. For example, animals are run over, but it’s not said that they are run over by aย car.โ€

โ€œWhile the subtle image of cars hints at human-caused, there is no exhaust coming out of the cars, so they actually can’t โ€˜seeโ€™ the cause, which is a leap of abstraction that kids don’tย get.โ€

BPโ€™s subtler messaging in the UK is more to do with understanding global markets than a genuine desire to offer kids honest information about climate change, Southardย suggested.

โ€œThey know their audience. In the UK, itโ€™s the classic hypocritical greenwash. In the US, where theyโ€™ve been much more successful at creating a climate of doubt, they are able to push a more explicit climate misinformation agenda,โ€ sheย said.

โ€œI think the differences between the US and UK materials shows how disingenuous this is. It shows itโ€™s not for the education of our children, but to push theirย message.โ€

A spokesperson for BP told DeSmog UK that teachers โ€œconsistently provide positive feedback on theย resourcesโ€.

โ€œThis includes rating the resources on quality, clarity, engagement of students, suitability and relevance to the curriculum,โ€ย theyย said.

Socialย License

But if kids arenโ€™t going to buy BPโ€™s products, why is the company trying to push its way intoย schools?

Sometimes these efforts are more targeted thanย others.

As DeSmog UK previously revealed, BP has a long-running agreement with schools and councils in Aberdeenshire to sponsor student tutors, with the hope of laundering its reputation in aย community where it continues to cut jobs. The Science Explorer series potentially allows the company to promote its brand to ever more and youngerย children.

Itโ€™s all to do with trying to present a favourable image to communities, Southardย said.

Initiatives like the Science Explorer series โ€œgoes to show the need for corporations to get them while theyโ€™re young, and for them to be seen as good actors in society. They see it as a good investment and are hoping it will pay off down theย road.โ€

โ€œThey do it for social license. It is that social license that gives a lot of power to the fossil fuel industry to continue with business as usual, even though we know business as usual takes us down a very dangerous path. And a lot of educational institutions provide this social license, because theyโ€™re grateful for the money and donโ€™t always see theย conflicts.โ€

Moser agreed. With its logo-adorned videos and worksheets, and regular references to what BP is doing to tackle environmental problems, she said the activity is ultimately little more than BP practicing โ€œblatant advertising inย schoolsโ€.

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Mat was DeSmog's Special Projects and Investigations Editor, and Operations Director of DeSmog UK Ltd. He was DeSmog UKโ€™s Editor from October 2017 to March 2021, having previously been an editor at Nature Climate Change and analyst at Carbon Brief.

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