The methods may change from country to country, but itโs clear that fossil fuel companies are desperate to push their message ontoย kids.
US companies promote fossil fuels in schools through a weirdly sinister cast of characters including Petro Pete and Sammy Shale. And nowย BP has launched a new set of resources for primary school kids in the UK.
The โScience Explorersโ series provides free online resources for children aged between 5 and 11 years old, and includes a few for investigating why the climate is changing. The resources are tuned towards one big question: โWhy are living things the way theyย are?โ
Since the world starting burning fossil fuels during the industrial revolution, scientists say the world has warmed by about one degree celsius โ with some pretty startling impacts on plants andย animals.
Analysts say that to curb warming to two degrees, companies will have to leave around a third of oil reserves in the ground.
While BP acknowledges the role of humans and burning fossil fuels in climate change in its resources, the company subtly shifts focus away from fossil fuels as the main cause behind rising global temperatures and onto other factors when discussing major environmentalย disruption.
As a range of experts told DeSmog UK, the language used by BP means it is not completely up-front about how the fossil fuel industry has contributed to climate change, potentially leaving students confused about who or what is responsible for theย problem.
And the constant presence of BPโs logo on all the resources means it is able to push a greenwashed image onto children too young to untangle the inherent conflicts of a big oil company helping to teach environmentalย science.
Resources
BP has put together a big package of videos, student worksheets, and teacher notes to help kids understand how humans affect the environment. But there are some startling gaps in theย resources.
The fossil fuel company’s resources are usedย by over 50 percentย of the UK‘s secondary schools and 25 percentย of primary schools, BPย claims.
A video targeted at 8 to 9 year olds โlooking at how human changes to environments affects living thingsโ doesnโt mention climate change a singleย time.
Instead it focuses on how electric light affects moths, or how roads impact migratingย toads.
BP also provides a โKey Earth eventsโ timeline for 10 and 11 year olds to help them โinvestigate how living things have changed over timeโ, which leaves out the industrial revolution โ despite geologists now considering that moment as the start of a new epoch in Earthโs history dubbed theย Anthropocene.
BP also continues to provide a wide range of older resources for young students from previous initiatives on its website, including a cutesy โthe climate is changingโ poster aimed at primary kids, a suggestion for a โmini-greenhouseโ experiment, and a student booklet on climate change forย teenagers.
The messaging across its resources is problematic, according toย experts.
โBP is manipulating agency,โ Nelya Koteyko, a reader in applied linguistics at Queen Mary, University of London, told DeSmog UK.
For instance, โin the poster there is no human agency, climate change is presented as occurring on its own [using] verbs likeย ‘becoming’โ.
And throughout the resources, there is โno โweโ to allude to sharedย responsibilityโ.
The student booklet for secondary school children, which was first published in 2007, states that โwhile most now agree that human activity is contributing to climate change, itโs difficult to decide who is responsible and exactly what should beย doneโ.
But that is โlaughable at best, and an abdication of responsibility at worstโ, Susanne Moser, research fellow at the Woods Institute for the Environment at Stanford University, told DeSmog UK.
The Intergovernmental Panel on Climate Changeโs latest big report said scientists were 95 percent certain that humans are the โdominant causeโ of global warming since theย 1950s
Moser addedย that in the booklet, โBP points to human population growth first, while industrialization is mentioned as a minor second. The implication of that emphasis is clear: reduce population first and most because we obviously needย industrialization.โ
Emily Southard, campaigns director of US NGO Climate Truth, agreedย that there is a problem with the language in the resources shifting the emphasis away from BPโs contribution to theย problem.
The booklet asks who is responsible for climate change, โbut we know who is responsible. The fossil fuel companies for extracting and burning this stuff,โ Southardย said.
Ultimately, throughout the package of worksheets and suggested experiments, she said BP simply โdoesnโt address the obvious question of should companies produce moreย oilโ.
Targeting the UK
The difference between BPโs UK school materials and those of some US fossil fuel companies isย stark.
In the US, resources pushed by organisations such as the National Energy Education project โ part-sponsored by BP โ tell kids โa little warming might be a good thingโ, as resources uncovered by the Centre for Public Integrity show.
In BPโs UK-targeted resources, the message on climate change is more accurate:ย โClimate change is caused by human activity, such as burning fossil fuels and farming,โ reads oneย worksheet.
But that doesnโt necessarily make BPโs presence in UK schoolsย acceptable.
Moser said that while much of the content is in itself factually accurate, the way it is presented is problematic. โMy challenge is with the pedagogy, not with the contents per se,โ sheย said.
โThere are a number of implicit messages that are contestable: the order of things suggestsย importance.โ
โCauses are not explicitly named. For example, animals are run over, but it’s not said that they are run over by aย car.โ
โWhile the subtle image of cars hints at human-caused, there is no exhaust coming out of the cars, so they actually can’t โseeโ the cause, which is a leap of abstraction that kids don’tย get.โ
BPโs subtler messaging in the UK is more to do with understanding global markets than a genuine desire to offer kids honest information about climate change, Southardย suggested.
โThey know their audience. In the UK, itโs the classic hypocritical greenwash. In the US, where theyโve been much more successful at creating a climate of doubt, they are able to push a more explicit climate misinformation agenda,โ sheย said.
โI think the differences between the US and UK materials shows how disingenuous this is. It shows itโs not for the education of our children, but to push theirย message.โ
A spokesperson for BP told DeSmog UK that teachers โconsistently provide positive feedback on theย resourcesโ.
โThis includes rating the resources on quality, clarity, engagement of students, suitability and relevance to the curriculum,โย theyย said.
Socialย License
But if kids arenโt going to buy BPโs products, why is the company trying to push its way intoย schools?
Sometimes these efforts are more targeted thanย others.
As DeSmog UK previously revealed, BP has a long-running agreement with schools and councils in Aberdeenshire to sponsor student tutors, with the hope of laundering its reputation in aย community where it continues to cut jobs. The Science Explorer series potentially allows the company to promote its brand to ever more and youngerย children.
Itโs all to do with trying to present a favourable image to communities, Southardย said.
Initiatives like the Science Explorer series โgoes to show the need for corporations to get them while theyโre young, and for them to be seen as good actors in society. They see it as a good investment and are hoping it will pay off down theย road.โ
โThey do it for social license. It is that social license that gives a lot of power to the fossil fuel industry to continue with business as usual, even though we know business as usual takes us down a very dangerous path. And a lot of educational institutions provide this social license, because theyโre grateful for the money and donโt always see theย conflicts.โ
Moser agreed. With its logo-adorned videos and worksheets, and regular references to what BP is doing to tackle environmental problems, she said the activity is ultimately little more than BP practicing โblatant advertising inย schoolsโ.
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