The Sierra Club launched a funny new โMr. Coalโ video campaign this week in its ongoing โBeyond Coalโ effort to shut down coal plants throughout the United States.
The campaign will feature a steady stream of satirical TV commercials mocking the coal industryโs incessant and incredulous claims about job creation, โclean coal,โ and many other dirty PR tricks pitched by King Coal time and time again.
Feast your eyes on one of the ads below:
The Club has teamed up with Mekanism, a San Francisco, CA-based creative campaign agency, to push out these commercials.
The New York Times notes that the effort is fueled by some of the funding that Sierra Club received from New York City Mayor Michael Bloomberg.
Bolstered by a $50 million grant from Mayor Michael R. Bloomberg of New York City, the Sierra Club is introducing its first major national video campaign to promote its Beyond Coal initiativeโฆIts budget is $300,000.
Here is a second spot below, and you can follow the campaign on Facebook and Twitter.
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