Sierra Club Launches "Mr. Coal" Video Campaign to Mock Dirty Coal PR

Brendan DeMelle DeSmog
on

The Sierra Club launched a funny new โ€Mr. Coalโ€œ video campaign this week in its ongoing โ€˜Beyond Coalโ€˜ effort to shut down coal plants throughout the United States.

The campaign will feature a steady stream of satirical TV commercials mocking the coal industryโ€™s incessant and incredulous claims about job creation, โ€œclean coal,โ€ and many other dirty PR tricks pitched by King Coal time and time again.

Feast your eyes on one of the ads below:

The Club has teamed up with Mekanism, a San Francisco, CA-based creative campaign agency, to push out these commercials.

The New York Times notes that the effort is fueled by some of the funding that Sierra Club received from New York City Mayor Michael Bloomberg.

Bolstered by a $50 million grant from Mayor Michael R. Bloomberg of New York City, the Sierra Club is introducing its first major national video campaign to promote its Beyond Coal initiativeโ€ฆIts budget is $300,000.

Here is a second spot below, and you can follow the campaign on Facebook and Twitter

Brendan DeMelle DeSmog
Brendan is Executive Director of DeSmog. He is also a freelance writer and researcher specializing in media, politics, climate change and energy. His work has appeared in Vanity Fair, The Huffington Post, Grist, The Washington Times and other outlets.

Related Posts

Analysis
on

The former Canadian prime minister with close ties to current Conservative leader Pierre Poilievre was attending an energy panel in New Delhi, India.

The former Canadian prime minister with close ties to current Conservative leader Pierre Poilievre was attending an energy panel in New Delhi, India.
on

After donating heavily to Trumpโ€™s reelection, Big Oil is just catching on that the president's policies can hurt them too, anonymous survey of industry executives reveals.

After donating heavily to Trumpโ€™s reelection, Big Oil is just catching on that the president's policies can hurt them too, anonymous survey of industry executives reveals.
on

The UK media baron trebled his shareholding in Tesla, while his outlets pumped out pro-Musk content.

The UK media baron trebled his shareholding in Tesla, while his outlets pumped out pro-Musk content.
on

Importing fracked gas during a trade war undermines Canadaโ€™s energy security, environmentalists warn premier.

Importing fracked gas during a trade war undermines Canadaโ€™s energy security, environmentalists warn premier.