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It's good that the Yes Men punked Chevron – We Agree!

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By Richard Littlemore
on

If you missed it, the Yes Men spent the day yesterday rendering (even more) ridiculous a new Chevron ad campaign that purports to show an oil company acting responsibly. There’s a great Fast Company account of how events unfolded here.

I have to say, each time the Yes Men pull one of these counter campaigns, I find myself longing for the content to be true – wishing that an oil company (in this instance) really would own up to its failings and indicate a real willingness to move on. Naive in the extreme, I know, but if the bad guys can live in denial, why can’t I enjoy the occasional delusion?

By Richard Littlemore

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