The Heartland Institute and the Academy of Tobacco Studies

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Long before the Heartland Institute was in the business of organizing events like the โ€œInternational Climate Change Conferenceโ€ย  they were hard at work trying to minimize the negative public perception that second-hand tobacco smoke was bad for yourย health.

With that kind of past how could the media take the Heartland Institute and their upcoming climate conference seriously? Heartland could have easily played the role of the โ€œAcademy of Tobacco Studiesโ€ in the movie Thank you forย Smoking.

How could anyone take seriously a group that took money from tobacco companies and downplayed the harmful effects of tobacco and then moved on to take money from oil companies and said global warming is all a bigย hoax?

A three year old could figure this oneย out.

In 2006, Heartland Institute President Joseph Bast even wrote a self-published book on second hand tobacco smoke. Hereโ€™s a few choiceย quotes:

Anti-smoking activists give smokers a stark choice: Stop smoking or die! In fact, there is a third path: Reduce the harm by shifting to less-hazardous kinds of tobacco products. For example, moving from unfiltered to filtered cigarettes, and from regular to โ€œlow tarโ€ cigarettes, both appear to reduce the risk of lung cancer.

And myย favorite:

No victim of cancer, heart disease, etc. can โ€œproveโ€ his or her cancer or heart disease was caused by exposure to secondhand smoke.

Thereโ€™s also a lot of mention of the Heartland Institute in records obtained by the US government from the tobacco companies after they were sued in the 90โ€™s. What follows are some of the records weโ€™reย uncovered.

1. Hereโ€™s a section from a Philip Morris report titled โ€œtobacco strategyโ€ listing organizations that have questioned restrictions on the tobacco industry. It mentions past alliances on specific issues along with current plans to increaseย ties.

The Heartland Institute

As a member of the Board, I am working with Heartland in several areas: their
meetings with various members of the House Ways & Means and Energy &
Commerce committees to present health care reform points of view consistent

with our own; their coalescing of state-based free market policy groups to unify
on health care and work with the legislators, media and constituencies in their
respective states to mobilize on health care; their series of town hall meetings,
p~y throughout the Midwest, to educate legislators and the media of the
evils of the Clinton plan and discuss more palatable alternatives; and their
development of fax-back technology, a system for the dissemination of research,
policy positioning, articles and op-eds (including PM points of view) to.
legislators, public opinion makers and media fax machines throughout the
country. Through all these efforts runs Heartland's 1994 top priority: to, inform
policymakers, reporters and opinion leaders of the true nature of the Clinton
Administration's health care reform legislation, and of the availability of superior
aiternatives....as Heartland has consistently opposed any reforms that require
additional government spending, advocating instead the combination of
deregulation, tax reform and medical savings accounts that can now be found in
several bills being considered by Congress. [my emphasis]

You can read the entire documentย here.

2. Hereโ€™s a screenshot from a Philip Morris โ€œAugust Monthlyโ€ update document outlining their lobbying and communicationsย efforts:

(click image toย enlarge)

You can read the entire documentย here.

3. From a list of redacted material on from a 1994 strategy paper from R.J. Reynolds (RJR). The plan lists strategies for fighting public health efforts on this issue. Strategies include: Convincing the public that โ€œthere is a controversy, case is not closed,โ€ that โ€œyour lifestyle could be next,โ€ and substituting the term โ€œprohibitionโ€ for the words โ€œsmoking banโ€ inย communications.

โ€œA number of print or video news releases could be developed to publicize the event and its findings. Excerpts of comments and summary of the debate could be developed and distributed to media, think tanks, Congressional Research Service and mailed to legislators and their staff. Could be sponsored by Columbia Institute or Heartland Instituteโ€ฆโ€

You can read the entire documentย here.

4. Hereโ€™s screenshot of an update letter from a Heartland Institute Policy Director to the Manager of Industrial Affairs at Philipย Morris:

(click image toย enlarge)

I think you get the picture, the Heartland Institute is plying the same tactics it did on tobacco with the issue of climateย change.

In the face of all this straightforward evidence, I will be very interested to see what media are willing to buy the Heartlandโ€™s tobacco, erโ€ฆ climate change spindoctoring at their โ€œInternational Climate Conferenceโ€ next week in Newย York.


This month weโ€™re giving away FREE copies Keith Farnishโ€™s new book Times Up: an uncivilzed solution to a globalย crisis.

Go here to find out more details about DeSmogBlogโ€™s monthly bookย give-away.

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Kevin is a contributor and strategic adviser to DeSmog. He runs the digital marketing agency Spake Media House. Named a โ€œGreen Heroโ€ by Rolling Stone Magazine and one of the โ€œTop 50 Tweetersโ€ on climate change and environment issues, Kevin has appeared in major news media outlets around the world for his work on digital campaigning. Kevin has been involved in the public policy arena in both the United States and Canada for more than a decade. For five years he was the managing editor of DeSmogBlog.com. In this role, Kevinโ€™s research into the โ€œclimate denial industryโ€ and the right-wing think tank networks was featured in news media articles around the world. He is most well known for his ground-breaking research into David and Charles Kochโ€™s massive financial investments in the Republican and tea partyย networks. Kevin is the first person to be designated a โ€œCertified Expertโ€ on theย political and community organizing platformย NationBuilder. Prior to DeSmog, Kevin worked in various political and government roles. He was Senior Advisor to the Minister of State for Multiculturalism and a Special Assistant to the Minister of State for Asia Pacific, Foreign Affairs for the Government of Canada. Kevin also worked in various roles in the British Columbia provincial government in the Office of the Premier and the Ministry of Health. In 2008 Kevin co-founded a groundbreaking new online election tool called Vote for Environment which was later nominated for a World Summit Award in recognition of the worldโ€™s best e-Content and innovative ICTย applications. Kevin moved to Washington, DC in 2010 where he worked for two years as the Director of Online Strategy for Greenpeace USA and has since returned to his hometown of Vancouver, Canada.

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