Oil giant Royal Dutch Shell has been ordered to withdrawal ‘misleading’ advertising in Holland after the environmental group Friends of the Earth claimed the ads were a case of โgreenwashing.โ
The ads showing flowers emitting from smoke stacks made the claim that Shell’s greenhouse gas emissions were being recycled and used to grow flowers in actual greenhouses. The Dutch Advertising Code Authority stated, โShell suggests that all of these gases are recycled and that is not the case, so our committee found a misleading environmentalย claim.โ
โInstead of ‘greenwashing’ its environmental behavior, Shell should tackle its real problems,โ said Anne van Schaik, a campaign leader for Friends of the Earth Netherlands. โFor instance, in Nigeria, gas flaring by Shell causes 60 times more greenhouse gas emissions than the carbon dioxide that is reused by Dutch farmers to growย flowers.โ
Nice job, and wellย said.
Subscribe to our newsletter
Stay up to date with DeSmog news and alerts