Buying the full line from a carpet salesman

authordefault
on

Interface Inc. CEO Ray Anderson was the โ€œinspirational speakerโ€ at a Montreal business breakfast this morning (Dec. 6, 2005). organized by Claridge Investments Chair Stephen Bronfmanย and sponsored by the David Suzuki Foundation. In a break from tradition at these events, Anderson was, well,ย inspirational.

One of the world’s most successful carpet merchants, Anderson told the story of an environmental epiphany that led him to try to reduce the environmental footprint of his operation to zero. He also explained how his companyย cut greenhouse gas emissions by 52 per cent in the 10 years between 1994 and 2004 and made more money.

That’s a PR pitch that carries weight. It certainly did this morning; the 400 business leaders in the room gave Anderson a quick and convincing standingย ovation.

Related Posts

on

The broadcaster has been accused of becoming โ€œReform TVโ€.

The broadcaster has been accused of becoming โ€œReform TVโ€.
on

The New York Times has included dozens of ads pushing looser permitting rules on Americaโ€™s third-most popular podcast since September, analysis finds.

The New York Times has included dozens of ads pushing looser permitting rules on Americaโ€™s third-most popular podcast since September, analysis finds.
on

The stateโ€™s reforms aimed to fix well cleanup, but a DeSmog and Guardian investigation found it will take decades to clear the backlog.

The stateโ€™s reforms aimed to fix well cleanup, but a DeSmog and Guardian investigation found it will take decades to clear the backlog.
on

Welsh Reform labelled a โ€œretirement home for failed Conservativesโ€.

Welsh Reform labelled a โ€œretirement home for failed Conservativesโ€.